Feedback Friday by Really Good Emails

A series to explain the hurdles that good emails should overcome to be really good.

Feedback Friday by Really Good Emails is a arts podcast hosted by Really Good Emails, with 83 episodes on record and a Required Pod Score of 80.

Really Good Emails hosts Feedback Friday by Really Good Emails, a arts show with 83 episodes published.

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  Feedback Friday by Really Good Emails

  Webinar: Keep the Fun Parts: How Email Marketers Use AI Without Losing the Craft

  Sep 25, 20261h 3m

  In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop. Then we open the toolbox. You'll see our prompt library, the brand voice and unslop skills, and the RGE Quality Index we've used to grade almost 20,000 emails. And yes, we air our AI grievances. The big idea: let AI take the boring parts so you keep the parts you love. Resources RGE Email Survey report: https://reallygoodemails.com/reports/rge-email-survey Beefree AI manifesto: https://reallygoodemails.com/ai-manifesto Our RGE newsletter brief/prompt: https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharing Prompt library: https://reallygoodemails.com/tools/prompt-library RGE Quality Index skill: https://github.com/matt-helbig/rge-quality-index-skill Unslop skill: https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.md The Email Glow Up: Regulated Edition: https://reallygoodemails.com/webinars/email-glow-up-regulated Chapters 00:00 Hi, we're here to confess 01:51 What's on the menu 02:51 The survey says: 64% use AI, 1% start with it 04:47 The Beefree AI manifesto 06:09 What marketers actually want from AI 07:33 What's an MCP? (No jargon, promise) 08:44 How Baird thinks about AI 12:54 Inside Baird's Copilot agent workflow 19:28 Eating our own cheese: building the RGE newsletter 21:55 Sales follow-ups that don't look like AI slop 26:27 Our prompt library (and our favorites) 29:57 Give AI bigger goals 31:35 Just ramble: dictation for better prompts 32:54 AI as your second set of eyes 34:58 Did it twice? Make it a skill 39:41 Cloning Mike (sort of): brand voice + unslop 41:40 The RGE Quality Index 45:42 Airing our AI grievances 49:18 Will AI replace email marketers? 55:14 Buy-in, time savings, and chaining MCPs 59:31 Taste beats the sea of sameness 01:02:30 Outro #EmailMarketing #AI #ReallyGoodEmails

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  Episode #137

  We Put Our Own Onboarding Emails To The Test with Kelsey Yen

  Sep 18, 202646 min

  On Feedback Friday we usually review other brands' emails. This time we put our own SaaS onboarding emails up for review. Together we look at five onboarding emails inside the RGE Studio builder and talk through what each one is for, when it sends, and what we'd change. Chapters 00:00 Intro 02:28 Email 1: Your ESP wasn't built for this 16:32 Email 2: Power up your dream team 23:20 Email 3: Getting your email into SFMC 29:15 Email 4: Your trial is ending 38:15 Email 5: A hate letter to Outlook 43:59 Outro Kelsey Yen: https://www.linkedin.com/in/kelsey-yen/ Build your own really good emails All five emails in this episode were built in RGE Studio, the drag-and-drop builder inside Really Good Emails. Save inspiration from the library, build your own version, then export the HTML or connect your ESP. Free to sign up at https://reallygoodemails.com/studio Want feedback on your emails? Submit them at https://reallygoodemails.com and they could end up on a future Feedback Friday. Follow @reallygoodemails on IG, drop a comment with your take, and subscribe for new episodes.

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  Episode #136

  Stop treating Dark Mode like an afterthought with Annett Forcier

  May 28, 202649 min

  Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely. Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built. Try RGE Studio free for 15 days. Build better emails with your whole team. No credit card required. https://reallygoodemails.com/studio EmailBoutique https://www.emailboutique.io/ Annett on LinkedIn: https://www.linkedin.com/in/annettforcier/ Beefree: Dark Mode Email Design: https://beefree.io/blog/dark-mode-email-design Litmus: The Ultimate Guide to Dark Mode for Email: https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers Fixing Gmail's Dark Mode Issues with CSS Blend Modes: https://hteumeuleu.medium.com/fixing-gmails-dark-mode-issues-with-css-blend-modes-1b26174fcfd9 00:00 Annett Forcier 00:34 What is Dark Mode? 03:10 Accessibility And Variants 04:05 Design First Not Code 04:46 Style Guide To Set Expectations 08:57 Why Not All Images 11:19 Getting Started Resources 12:14 Logo Solutions And Hacks 18:46 Icons And Illustration Prep 22:00 CSS Tricks For Text 24:51 Choosing Dark Mode Colors 27:38 Testing And Client Expectations 28:53 Pixel Perfect Myth 29:40 Educating Stakeholders 30:42 Email Style Guides 32:23 Client Reality Check 33:17 Email Review Setup 33:29 Nothing 37:25 DoorDash 41:26 Inverse Newsletter 42:34 Claude 48:06 Outro

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  Episode #135

  Are Profoto's emails camera-ready? with George Pettigrew

  Mar 27, 202628 min

  Profoto makes world-class studio lighting. But are their emails just as polished? In this episode of Feedback Friday, we sit down with George from Inbox Army to break down Profoto's email design system from top to bottom.Visual advancement vs. visual recessionThe 8-point spatial sizing systemAspect ratios and why they matter for image compositionLine height math for headlines and body copyHow to build a modular email design systemAccessibility, contrast, and WCAG guidelinesResources mentioned:Really Good Emails: reallygoodemails.comInbox Army: inboxarmy.com

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  Episode #132

  Turning taboo into trust: emailing about intimacy with Kasey Luck | Ep 131 | Feedback Friday

  Dec 26, 202523 minS0

  <p>How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience.Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance empathy, education, and conversion. From welcome flows to smart product positioning, this episode is packed with examples of email marketing done right—even when the subject matter gets personal.Here’s what you’ll lea...

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