
Fashion Forward
ROUNDTABLE SERIES_Overproduction and Overconsumption Run on Autopilot
This is another episode of the Industry Roundtable, Fashion Forward's series where host Christabel Achu sits down with the people actually building, sourcing, producing and shaping fashion, to unpack the industry's biggest tensions from the inside out. We're deep in the sustainability expert chapter now, and this conversation takes the question somewhere different again. Lou Stokes is the founder of The Sustainable Self™, a movement built on one conviction, lasting external change requires internal transformation first. With more than 18 years in fashion and over two decades as a yoga and meditation teacher, she works at the intersection of embodied leadership, conscious fashion and intentional living. She teaches sustainable fashion at MA level, delivers keynotes for purpose-led organisations and has collaborated with brands including Thrive Global, Volvo and VIA Outlets. In this episode, Lou makes the case that overproduction and overconsumption are the same symptom showing up at two ends of one disconnected system, brands chasing growth numbers, consumers chasing a feeling, both running on autopilot. She breaks down why sustainability messaging built on guilt backfires into defensiveness rather than change, why the real shift happens in the pause before a purchase and not the shame after it, and what she'd actually change about how this industry holds itself accountable. If you've ever felt lectured out of caring about sustainability, or you're building a brand trying to communicate it without alienating your customer, this conversation will change how you think about the whole approach. (0:00) The Scale of Fashion Waste (2:08) Understanding the Fashion Supply Chain (2:24) Introduction to Waste in Fashion (4:00) Understanding Overproduction and Overconsumption (7:57) The Culture of Fast Fashion and Consumer Behavior (11:39) The Power Dynamics Between Brands and Consumers (14:58) The Sustainability Movement: Focus on Consumer Behavior (20:57) Pre-Production Waste and Structural Issues in Fashion (25:04) Fragmentation in the Fashion Supply Chain (27:10) Addressing Fragmentation in Fashion (28:27) The Need for Better Communication and Collaboration (30:53) Accountability in the Fashion Supply Chain (32:49) Regulations and Consumer Responsibility (35:11) The Value of Clothing and Consumer Behavior (36:56) On-Demand Production and Consumer Intentions (40:35) Breaking the Consumption Cycle (44:32) Rethinking Sustainability and Guilt (49:01) The Role of All Actors in Waste Management Sustainable fashion, conscious consumption, overproduction vs overconsumption, intentional living, slow fashion, sustainability communication, fashion regulation. Read the full interactive conversation on Substack, Read the full interactive conversation on Substack , Join the Fashion Forward community so you never miss an episode






