Fan Out Podcast: An AI Search Show

Fan Out Podcast is a show about all things AEO/SEO, hosted by Krista Doyle and Kaleigh Moore. Each week, we'll help you keep up with the latest AEO news, strategies, and tactics to make your life easier as a marketer in the AI era.

Fan Out Podcast: An AI Search Show is a business podcast hosted by Unknown Host, with 5 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Fan Out Podcast: An AI Search Show, a business show with 5 episodes published.

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  Episode #5

  Brandgineering: Building Brands in the AI Era

  Aug 12, 202634 minS0

  <p>What does brand mean when agents, not people, are the ones delivering it to buyers? Jess Rosenberg — head of brand and creative at AirOps, previously Twitter, Cloudflare, Webflow, and Jasper — makes the case that taste has always mattered, but AI has made it the moat. We get into her "brand engineer" framing (offload the consistent, repeatable work to AI; save human brains for the surprising stuff), why brand is a whole-company job and not just the creative team's, what "frontier knowledge" means for AI search, her takeaways from Cannes and the creator economy on fire, and why niche is the...

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  Episode #4

  Brandom: Why Fandom Is the Future of AI Search (AEO)

  Jul 12, 202652 minS0

  <p>AI search engines don't trust your blog — they trust your fans. In this episode, Krista and Kaleigh dig into "brandom" (fandom meets brand) and why third-party voices on Reddit, YouTube, and LinkedIn are now table stakes for showing up in AI search.</p><p>They cover:<br>Why Krista launched Fanout, an agency focused on offsite AEO<br>Why Reddit is to offsite what your blog is to onsite — and how to do it without the spammy tactics<br>Kaleigh's "Source Signal Stack": why LLMs trust voices furthest from brand control<br>Creator vs. advocate vs. influencer — why the langua...

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  Episode #3

  E3: Reddit, LinkedIn, YouTube: The New AI Search Battleground

  Apr 15, 202637 minS0

  <p>In Episode 3 of Fan Out, Krista Doyle takes the lead and breaks down the reputation layer of AI search — her term for everything happening off-page that shapes how LLMs talk about your brand. </p><p>Krista calls it "the group chat" — AI is asking the internet what they’ve heard about you, and those conversations are happening whether you’re participating or not. </p><p>She and Kaleigh dig into how to actually get started, why AEO is a team sport, how to cross-collaborate with social, community, and PR, and Krista’s own proof-of-concept — she has no website, but ChatGPT nail...

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  Episode #2

  E2: How to Optimize Your Owned Content for AI Search (AEO vs. Traditional SEO)

  Apr 15, 202634 minS0

  <p>We break down Answer Engine Optimization (AEO): what it is, why traditional SEO tactics are no longer enough, and exactly how to structure your owned (on-page) content so it gets cited by AI systems like ‪@OpenAI‬, ‪@perplexity-ai‬, and ‪@Google‬ AI Overviews.</p><p>We cover:</p><p>-The difference between owned and earned content — and why both are now essential for AI visibility<br>-Why content formatting is a first-order problem in the age of LLMs<br>-The must-have structural elements: direct answers, FAQ sections, schema markup, and recency signals<br>-How to shift your content brief from keyword-first to question-fi...

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  Episode #1

  E1: Welcome to Fan Out Podcast | An AI Search Show (ft. Profound's Nick Lafferty)

  Apr 12, 202636 minS0

  <p>Introducing Fan Out Podcast, a show about AI search.</p><p>In our very first episode, hosts Krista Doyle and Kaleigh Moore sit down with Nick Lafferty, Head of Growth Marketing at Profound, to break down what's actually happening in AI search right now and separating signal from noise.</p><p>Nick shares what he's learned from Profound's explosive growth (Series A → B → C in 10 months), debunks popular AEO myths, and makes the case for why SEOs have never been more important. We dig into attribution, the rise of the "marketing engineer," why brand is the cornerstone of AI sear...

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