
<p>In this episode we talk with Ulrik Lehrskov-Schmidt, founder of Willingness to Pay and one of the leading voices in SaaS pricing strategy.</p> <p>Ulrik has spent years helping B2B SaaS companies redesign how they...


business
Hosted by vloxq, Wilma · business · EN
An B2B nisched AW-podcast focused on growth and profitability.
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Signup to Generate a PitchRecent episodes include "Increase prices by 240% by naming someone the Pricing Dictator, Ulrik Lehrskov-Schmidt CEO Willingness To Pay" (19 June 2026, 36 minutes), "Sales reps shouldn't be in the CRM" 👀, Kristopher Stenkula Co-founder Garba" (12 June 2026, 38 minutes), and "High achievers, built to last, without burnout. This is the recipe." Linus Wennerström, CEO/Founder Fenix Media Group" (25 May 2026, 46 minutes).
Fail n' Grow publishes roughly weekly, with episodes averaging 44 minutes across 89 episodes.
Booking probability for Fail n' Grow is 34%, and the host is rated Selective on guests. Fail n' Grow requires a Pod Score of 80 or higher. Fail n' Grow's contact route on record: verified email.
The strongest fits for Fail n' Grow are Business & Management Consulting. Fail n' Grow has a business audience.
Fail n' Grow is a business podcast with 89 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

<p>In this episode we talk with Ulrik Lehrskov-Schmidt, founder of Willingness to Pay and one of the leading voices in SaaS pricing strategy.</p> <p>Ulrik has spent years helping B2B SaaS companies redesign how they...

<p>What happens when a founder who has already built and exited companies decides to start over in the AI era?</p> <p>In this episode of Fail n' Grow, Wilma sits down with Kristopher Stenkula, founder of Garba and...

<p>In this episode we talk with Linus Wennerström, co-founder of Fenix Media Group — one of the leading media sales organisations in the Nordics, working with publishers, apps, podcasts, esports and out-of-home media...

<p>In this episode we talk with Anna Modin, CRO at Stratsys, a Nordic SaaS company helping organisations create clarity, reduce risk, and turn strategy into action across compliance, governance, risk and strategy...

<p>Charlotte Banning is the CMO at Monterro, one of the leading investment partners for B2B SaaS companies in the Nordics. With a background from companies like Salesforce and Telia, she has spent most of her career...

<p>Theo Zätterström has a pretty straightforward way of looking at scaling your sales team successfully.</p> <p>He has a proven Sales Operating System including like ramp-up, why deals stall, and what actually drives...

<p>In this episode we talk with Camilla Agardh, CEO and founder of Siloy, a fast-growing HubSpot partner with nine companies across Europe. Siloy was also named partner of the year by HubSpot 2026. </p> <p>Camilia...

<p>In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains...

<p>In this episode of Fail and Grow, Wilma sits down with Marcus Möller, former growth leader at BrightBid—one of Europe's top SaaS success stories 📈—and current CEO of Meetric, a cutting-edge AI solution for...

<p>In this episode of Fail and Grow, Wilma welcomes Robert Bråkenhielm, founder and CEO of Resultify—one of HubSpot's leading global partners. Robert openly shares stories of both success and hilarious failures from his...

<p>Why do some sales teams consistently outperform the rest? The secret lies in data-driven decision-making. In this episode together with Johanna Korhonen from Dear Lucy, we dive into how to simplify analytics, avoid...

<p>Operational Excellence – How do successful companies do more with less? In this episode, we dive into the key strategies for maximizing efficiency, increasing profitability, and scaling without unnecessary...

<p>Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital...

<p>Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. </p><p>In this...

<p>Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a...

<p>Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an...

<p>Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.</p><p>Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies...

00:00- 03:23 > Intro 03:26 > Favourite After-Work drink 04:27 > Funniest work-related fuck-up 08:28-41:33 > Today's topic: Scaling a Team 41:37 > Earlier podcast guest business question 43:58 > Main challenges in your...

On November 8th, we hosted a webinar with pricing expert Ingrid Bonde, Principal of Oxx, and experienced entrepreneur Joachim Karlsson, CEO of Almi Invest and Chairman of vloxq. The topic of pricing as a strategic...

<p>Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic...
Recent guests on Fail n' Grow. Study who booked and why before you pitch.
Resultify
Garba
Fenix Media Group
Monterro
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