Oct 27, 202644 min
In this episode, Dr. Steve Vargo sits down with Shareef Mahdavi, author of Beyond Bedside Manner and a longtime patient experience strategist, for a conversation about the part of healthcare most practices still treat...
About this Podcast:
What does your dream optometry practice look like, and are you ready to make it a reality? Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and a fulfilling career. Hosted by Dr. Steve Vargo, a former optometrist turned expert in practice management, this podcast offers invaluable insights to help you grow both your business and your patient care. Each episode focuses on two essential pillars: elevating your practice’s operations and enhancing the patient experience. We understand that running an optometry practice requires more than just clinical expertise. It’s about mastering the art of leading a successful business that supports both your professional goals and your personal life. Dr. Vargo and his expert guests dive into topics such as managing a growing practice, fostering meaningful patient relationships, embracing new technologies, leading productive teams, and so much more. Brought to you by IDOC, where we empower Independent Owners to live the practice of their dreams. Follow us to keep building the practice of your dreams!
Pitch Analysis
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
80/100
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What is EYE OWN A BUSINESS about?
What does your dream optometry practice look like, and are you ready to make it a reality? Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and a fulfilling career. Hosted by Dr.
What has EYE OWN A BUSINESS covered recently?
Recent episodes include "Why Price Is Rarely the Real Reason Patients Say No | Shareef Mahdavi" (27 October 2026, 44 minutes), "Why Most ODs Are Still Sitting Out Myopia Management (and How to Start)" (20 October 2026, 48 minutes), and "Why Your Revenue Per Patient Is Stuck, and How One OD Nearly Tripled His" (13 October 2026, 48 minutes).
How often does EYE OWN A BUSINESS publish?
EYE OWN A BUSINESS publishes roughly weekly, with episodes averaging 41 minutes.
How hard is it to get booked on EYE OWN A BUSINESS?
Booking probability for EYE OWN A BUSINESS is 34%, and the host is rated Selective on guests. EYE OWN A BUSINESS requires a Pod Score of 80 or higher. EYE OWN A BUSINESS's contact route on record: verified email.
Who should pitch EYE OWN A BUSINESS?
The strongest fits for EYE OWN A BUSINESS are Therapists & Other Health Practitioners. EYE OWN A BUSINESS has a business audience.
About the host
EYE OWN A BUSINESS is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 20, 202648 min
In this episode, Dr. Steve Vargo sits down with Dr. James Loughman, professor of optometry, founder of the Centre for Eye Research Ireland, and CEO of Ocumetra, and Dr. Ece Turhal, optometrist and director of product...
- Oct 13, 202648 min
In this episode, Dr. Steve Vargo sits down with Dr. Zach Holland, owner of the Cornea and Contact Lens Institute of Minnesota, to unpack how a specialty practice grew its revenue per exam from roughly $562 to more than...
- Oct 7, 202648 min
In this episode, Dr. Steve Vargo sits down with Andrew Bruce, a licensed optician with master-level credentials in both ophthalmic optics and contact lenses, for a practical conversation about what actually keeps...
- Sep 29, 202651 min
In this episode, Dr. Steve Vargo tackles the challenge that quietly separates good practices from great ones: getting people to actually act on what you recommend. Inspired by conversations at IDOC’s recent sales...
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Episode #156
Capture Rate Starts in the Exam Room
Sep 22, 202643 minIn this episode, Dr. Steve Vargo sits down with Amie Robinson, ABOC, optical manager at Spring Hill Eyecare, to reframe one of the most overlooked moments in a patient's visit: the handoff from exam room to optical...
- Sep 15, 202640 min
“You can make drama or you can make money, but you can’t make both. The thing that Zig (Ziglar) always said about building a team is that “together everyone achieves more”. I have found in my 25 plus years of consulting...
- Sep 8, 202637 min
In this episode, Dr. Steve Vargo tackles a question that's easy to write off as an inventory problem but is actually a communication problem: why do most patients own five pairs of shoes and only one pair of glasses...
- Sep 1, 202643 min
In this episode, Dr. Steve Vargo sits down with Dr. Allan Panzer, OD, a Houston optometrist with 47 years in practice and owner of the Houston Dry Eye Clinic, for a wide-ranging conversation about the connection between...
- Aug 25, 202629 min
In this episode, Dr. Steve Vargo steps outside optometry to answer a question he's been chewing on for years: what actually separates practice owners who break through from the ones who stay stuck — and is any of it...
- Aug 18, 202622 min
In this episode, Dr. Steve Vargo tackles a scenario more and more doctors are running into: a patient sits down and says, "I looked this up on ChatGPT." How do you respond without sounding defensive—or losing the...
- Aug 11, 202645 min
In this episode, Dr. Steve Vargo sits down with Susan Daly for a practical, no-nonsense conversation about one of the most guesswork-driven parts of running a practice: frame buying. Steve and Susan unpack why most...
- Aug 4, 202629 min
In this episode, Dr. Steve Vargo tackles a problem that quietly costs practices their best hires: a great candidate on paper who, a few months in, becomes quiet, hesitant, and error-prone. Why does this happen? Drawing...
- Jul 28, 202640 min
In this episode, Dr. Steve Vargo sits down with Corey Pinegar, founder of Team, for a grounded conversation about what AI actually means for optometry practices in 2026—beyond the hype and the fear. Steve and Corey...
- Jul 21, 202645 min
In this episode, Dr. Steve Vargo sits down with Dr. Josh Davidson—known throughout the Gulf South as the go-to doctor for dry eye and scleral lenses—to unpack how he built one of the largest dry eye centers in the...
Episode #146
Re-Release: The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture
Jul 14, 202639 minIn this episode, Dr. Vargo sits down with Dr. Elizabeth Roush, a practice owner from Northeast Indiana, to discuss the transformative impact of annual retreats on leadership, teamwork, and business growth. Dr. Roche...
- Jul 7, 202638 min
In this episode, Dr. Steve Vargo sits down with Dr. Shannon Joseph for a conversation about one of the most overlooked revenue opportunities in eye care — the contact lens dropout. Steve and Shannon explore why so many...
- Jun 30, 202651 min
In this episode, Dr. Steve Vargo sits down with Luke Mathers — optometrist, author, and stress resilience expert — for a conversation that challenges one of the most common assumptions in healthcare: that what you're...
- Jun 23, 202644 min
In this episode, Dr. Steve Vargo sits down with Chris Millet, Managing Director of Global Sales for Modern Optical, for an honest and timely conversation about what the data is telling us — and what independent...
- Jun 16, 202633 min
Finding and hiring an associate OD has become one of the most frustrating challenges in independent practice — and most owners have no idea why their approach isn't working. In this episode, Dr. Steve Vargo digs into...
Recent guests
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Best industries to pitch EYE OWN A BUSINESS for
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