
Episode #56
EP56: Jason Crowley—Crafting Clothes for Canadians (and getting more people outdoors!)
Episode 56 is live now! On this episode, we're joined by Jason Crowley—founder of the outdoor apparel brand Northern Sun. Jason's been a friend of Explore's for a few years, as we found our values and our passion for the Canadian outdoors aligned. Explore inspires and educates; Northern Sun makes the apparel. So, we joined forces to create Explore's first-ever technical apparel collab, on sale until September 30, 2026. But there's so much more to the story that this. We wanted to dig into Jason's story and uncover exactly how he was able to launch an apparel brand in a competitive market, what goes into creating these pieces and why leaning into the brand's Canadian identity is so important to him. It's an inspiring chat—we know you'll enjoy it.

