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Hosted by Sundar Swaminathan · 🇺🇸 US · EN · 17 episodes
Established thought leaders with verified media credentials.
For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire. Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence. If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom. New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
Sundar Swaminathan hosts ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI, a business show with 17 episodes published.
Nuno Leal is the EY Studio+ CMO Practice Leader where he gets to work with the world's biggest CMOs on implementing their AI vision. In this conversation, we discuss the challenges organizations face in integrating AI in
Barbara Galiza is the founder of Fixmytracking.com where she helps companies fix their tracking and measurement. In this conversation, we discuss the evolution of marketing measurement and tracking from 2015 to 2025, emp
Pranav Piyush is the CEO of Paramark , where he's devoting the next 15 years of his life to solving Marketing Measurement. In our conversation, he shares his journey from engineering to marketing at companies like Adobe,
In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importa
What if your biggest growth unlock wasn’t more speed, but better structure? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Mattia Santin, SVP of Brand, Growth & Operations at ContentSquare, forme
How do you build a data team that actually drives business outcomes? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Sebastian Hewing, Data & AI Advisor to C-Level leaders in VC and PE-backed comp
🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building
What if product marketing was the secret weapon your growth strategy is missing? In this episode of ExperiMENTAL, Sundar sits down with Damian Valdes , Associate Director of Product Marketing at Spotify , to reveal why p
Mastering CRM: From Paper Notes to Lifecycle Growth In this episode of ExperiMENTAL, host Sundar sits down with Karan Tibdewal, The CRM Guy™️ and trusted CRM advisor to top subscription apps. Together, they trace CRM's j
Why Brand Building Isn’t Just for CPG: Lessons From Wayfair and Chewy In this episode of ExperiMENTAL, host Sundar dives into the overlooked pivot from hypergrowth to brand building with Lauren Sutkowski , Head of Brand
Assumption Audit: The Step Most Marketers Skip Most marketing failures don’t stem from bad creative, poor media buys, or weak strategy. They start earlier, at the assumption level. In this episode of ExperiMENTAL, Sundar
Gen Z Marketing Strategy That Actually Converts In this episode of ExperiMENTAL, Sundar sits down with Claudia from Howbout, the fast-growing social calendar app that's cracked the Gen Z code. With a mix of irreverent hu
Building Marketplaces with Data: What We Learned at Uber and Faire On this episode of ExperiMENTAL, Sundar is joined by Gopal Nath, Director of Strategy and Analytics at Faire and former Marketing Analytics Lead at Uber.
In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Nikhil Kant (Uber, FlixBus, Even Health) to break down why modern marketing has lost its magic and how over-relying on performance marketing is silently
Discovery vs. Optimization Marketing: Why Most Startups Get It Wrong | Libby Weissman (Caviar, DoorDash) In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Libby Weissman (Caviar, Square, DoorDash) to unp
The Future of Growth Marketing Is Cross-Disciplinary | Sunil Subhedar (Uber, Canva, Anthropic) Welcome to the very first episode of ExperiMENTAL, the podcast for marketers and data scientists who are done with fluff and
Welcome to ExperiMENTAL , the podcast for B2C marketers, founders, and analysts who are done with surface-level advice and ready to make smarter, data-informed decisions. Hosted by Sundar Swaminathan, former Head of Bran
Barbara Galiza
Growth and Marketing Analytics Consultant · FixMyTracking
1 appearance on this show
Pranav Piyush
Co-Founder & CEO · Paramark
1 appearance on this show
Adam Miller
General Manager for the Dignity Health Arena, Theater & Convention Center · Knight-Swift Transportation Holdings
1 appearance on this show
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ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI is hosted by Sundar Swaminathan. The show is categorised under business (marketing) and has published 17 episodes.
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI has published 17 episodes.
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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