ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI

For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire. Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence. If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom. New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.

ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI is a business podcast hosted by Sundar Swaminathan, with 17 episodes on record and a Required Pod Score of 80.

Sundar Swaminathan hosts ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI, a business show with 17 episodes published.

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  Episode #16

  The AI Marketing Playbook top CMOs are using right now | Nuno Leal (EY Studio +)

  Feb 26, 202650 minS0

  <p>Nuno Leal is the EY Studio+ CMO Practice Leader where he gets to work with the world's biggest CMOs on implementing their AI vision. </p><p></p><p>In this conversation, we discuss the challenges organizations face in integrating AI into their marketing strategies, the importance of experimentation, and the need for a balance between brand and performance marketing. </p><p></p><p><b>Takeaways</b></p>Many companies are struggling to become fully integrated marketing organizations.The pressure to adopt AI often leads to scattered efforts without focus.A solid data foundation is crucial for effectively utilizing Gen...

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  Episode #15

  How to 30x ad spend by fixing the pipes | Barbara Galiza (dBT, Substack, Fix My Tracking)

  Feb 18, 202653 minS0

  <p>Barbara Galiza is the founder of Fixmytracking.com where she helps companies fix their tracking and measurement. <br /><br />In this conversation, we discuss the evolution of marketing measurement and tracking from 2015 to 2025, emphasizing the importance of adapting to new ad platform capabilities and strategies. <br /><br /><b>Takeaways</b></p>Conversion tracking is crucial for optimizing performanceChoosing the right conversion event is crucial for success.Taxonomy in structure has a bigger unlock than you thinkPassing PII when legally done is a must doLess is more when it comes to conversion events.<p></p><p><b>In this episode...

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  Episode #14

  The engineer turned CMO fixing Marketing Measurement | Pranav Piyush (Reforge, Adobe, Dropbox)

  Jan 28, 202651 minS0

  <p>Pranav Piyush is the CEO of Paramark , where he's devoting the next 15 years of his life to solving Marketing Measurement. </p><p></p><p>In our conversation, he shares his journey from engineering to marketing at companies like Adobe, Dropbox, and Reforge emphasizing the importance of measurement and experimentation in marketing. </p><p></p><p>He also discusses the challenges faced by CMOs, the need for a culture of experimentation, and the significance of strategy in marketing efforts.</p><p></p><p><b>Takeaways</b></p>Marketing measurement is dysfunctional and he saw a glaring gap when he was...

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  Episode #13

  How to grow users by fixing conversion not traffic | Adam Miller (Uber, Turo, Postmates)

  Jan 7, 202645 minS0

  <p>In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importance of creative processes, and the collaboration between marketing and product teams. Adam also highlights common mistakes founders make in user acquisition and his contrarian views on the topic. He emphasizes the need for a balanced approach to supply and demand in marketplaces and the challenges of attribution in user acquisition.</p><p></p><p><b>Takeaways</b></p>User acquisition strategies have evolved significantly over the years, especially with...

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  Episode #12

  How marketing teams mistake motion for progress | Mattia Santin (ContentSquare, Hotjar, Uber)

  Nov 26, 202548 minS0

  <p>What if your biggest growth unlock wasn’t more speed, but better structure?</p><p><br />In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Mattia Santin, SVP of Brand, Growth & Operations at ContentSquare, former CMO at Hotjar, and former marketing leader at Uber. They dive deep into the B2B vs. B2C debate, why product marketing is the missing engine in many orgs, and what Mattia learned running $300M+ in global media. From in-housing entire teams to turning off ad spend for bold tests, this episode offers hard-won insights for every marketing leader who wants to...

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