Everybody hates your brand

A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Loyalty to Customer experience to Brand (with occasional swearing. Sorry Mum).

Everybody hates your brand is a business podcast hosted by Rob Voase, Jen Clinehens, with 68 episodes on record and a Required Pod Score of 80.

Rob Voase, Jen Clinehens hosts Everybody hates your brand, a business show with 68 episodes published.

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  Episode #68

  Episode 68 - Talking Agency Growth, AI and Loyalty with Special Guest Jo Penn

  Sep 15, 202632 min

  In today's episode, we talk to Jo Penn. Jo is VP of Client Growth and Partnerships at Bond Brand Loyalty and formerly was Managing Director at CRM agency Armadillo before they were bought out by Bond earlier this year. We talk about the value of being part of a network versus independence, the challenges facing their clients, how they are integrating AI into their processes and a discussion on how the world of agencies has changed and what stubbornly remains the same. External resources: Armadillo CRM - A Bond Company website - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell - CLICK HERE Music: Sick Man's Blues by Peter Crosby - CLICK HERE

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  Everybody hates your brand

  Episode 67 - Talking about the value of Sponsorship with Special Guest Rory Natkiel

  Aug 12, 202645 min

  In this new episode, we explore a part of the marketing mix that we have hitherto yet to cover – Sponsorship. We are joined by Rory Natkiel. Rory has spent nearly 15 years in senior strategy roles at agencies including Iris and Sid Lee Sport, working with brands including adidas, Lidl and Tommy Hilfiger. He co-founded the Sponsorship Effectiveness Forum and authored The Sponsorship Effect, the largest statistical analysis of sponsorship effectiveness to date. He now runs Box Count – an agency that helps brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget). We talk about the role of Sponsorship in the marketing mix, how to apply modern marketing effectiveness thinking to it and his favourite sponsorship activity, amongst other things. NB this was recorded before the World Cup hence limited discussion of that event. External resources: Box Count website - CLICK HERE Rory's LinkedIn profile - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell - CLICK HERE Music: Sick Man's Blues by Peter Crosby - CLICK HERE

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  Episode #66

  Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage

  Apr 20, 202633 minS0

  <p>In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. </p><p>External resources:</p>Mark's Medium Writing - CLICK HERE<p>Audio-Visual assets:</p>Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

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  Everybody hates your brand

  Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage

  Apr 20, 202633 min

  In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. External resources: Mark's Medium Writing - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Sunday Morning Blues by Rymdklang Soundtracks . CLICK HERE

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  Episode #65

  Episode 65 - Talking the role of CRM, AI and formal marketing training with Special Guest Gianfranco Cuzziol

  Apr 7, 202648 minS0

  <p>In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker,  Author, Consultant and Educator. </p><p> </p><p>He’s worked both client and agency side, leading global CRM for brands like Aesop. We talk about CRM dos and don'ts, the role of AI and his recently launched CRMBA – a Mini MBA designed for CRM and Loyalty practitioners.</p><p>As an added extra, if you use the code "RobV20" you’ll get 20% off when you sign up for it. </p><p>External resources:</p>CRMBA Website - CLICK HERE<p>Audio-Visual assets:</p>Imagery...

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