Hosted by Matt Kleinrock · 🇺🇸 US · EN-US · 206 episodes
Established thought leaders with verified media credentials.
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results. We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line. We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career. Join us on this journey to get results, grow your brand, and experience the revolution of event marketing! “Event Marketing: Redefined'' is hosted by trade show and event marketing exp
Matt Kleinrock hosts Event Marketing: Redefined, a business show with 206 episodes published.
Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks? Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy int
Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward. In this episode, Matt talks with Cynthia Montalvo (Reg
Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.” But when budgets tighten and leadership wants answers, those metrics stop meaning much. Bethany Gustafson leads events at
Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention. Recorded live from EXHIBITORLIVE 2026, Matt Kleinroc
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution. In this episode, Matt and Coty break down their EX
A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events
Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today. Learn: ✅
How do you know if the event agency you hired is actually a strategic partner? Or just a middleman? Choosing the right agency partner can shape the success of an entire event program, yet many teams still rely on RFP pro
Most event programs are built around visibility: booths, sponsorships, brand presence For years, that approach was considered the safest way to drive pipeline. But what if the deals you care about aren’t won on crowded s
Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials. And yet, the results rarely match the effort. The issue usually isn’t poor execution.
The event didn’t start on the show floor. By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The
Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets? In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you ins
Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust. And yet, many event programs are still planned and measured like isolated moments. So it’s no surpri
Some products are easy to show on a show floor. AI isn’t one of them. When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping people feel why it
2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make sense of what actual
Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned. But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no
Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked. 2025 took that conversation further. This spe
Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want. With time shrinking, expectations rising, and noise every
If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the pain. That old model?
The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description. Most event pros are expected to keep up, even
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Event Marketing: Redefined is hosted by Matt Kleinrock. The show is categorised under business (marketing) and has published 206 episodes.
Event Marketing: Redefined has published 206 episodes.
Event Marketing: Redefined regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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