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Hosted by Megan Martin · 🇺🇸 US · EN · 59 episodes
Established thought leaders with verified media credentials.
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party.Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
Megan Martin hosts EVENT ABOUT IT: Event Marketing, Strategy & Business Growth, a business show with 59 episodes published.
Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates
Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. Aleksandra Panyukhina has spent twelve years figuring out how to close that gap — and today, she's putting it to the
Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event marketers, sales leaders,
The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author and innovation keyno
Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-call. Bought it on the spot. A few months later she quit ZoomInfo, fle
Your event had 2,000 attendees, a standing ovation, and an open bar. Cool. But did it drive pipeline? The Event Critic has thoughts. Most B2B event recap decks look the same: great attendance, strong NPS, everybody had f
Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episodes we've done. Chri
Your events are being graded in real time by attendees who will never fill out your feedback form, never tag you in a post, and never tell you what they actually thought. They'll just decide whether they're coming back.
It was the last day of RISKWORLD 2023. The show had been the best one yet. Danica Patrick was about to take the stage for the closing keynote. Then Stuart Ruff-Lyon got pulled from the show floor and walked, without expl
Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on names like Adam Grant
You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. In this Dynamic Dialogue After Show, Megan Martin and media strategist
What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan Martin sits down wi
The Attribution Conversation Event Teams Need to Have with Their CMO Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with your sponsor's content
Why Your B2B Event Content Disappears — and What to Do Instead You spend months planning the event. You fill the room. You film everything. And then... it all just fades. In this episode of Event About It, host Megan Mar
Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions ex
Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It, host Megan Martin, CMP sits down with Devin Bramhall, a longtime B2B marketing leader, to unpack why so mu
Trade shows aren’t failing. Trade show strategy is. In this Event About It After Show, Megan Martin and Martin Fretwell go deeper — specifically into the world of B2B trade shows, booths, budgets, and why so many teams w
Most B2B companies are running events like one-night stands. They show up. They spend the budget. They tear down the booth. And then… they start from scratch all over again. In this episode of Event About It, Megan Marti
Do you have rungs or do you have range? This week on the Dynamic Dialogue After Show, host Megan Martin and the legendary Kati Quigley keep the mics hot after the meeting ends to discuss the "quiet power" required to lea
Some people climb ladders and some people build rooms. Ultimately, real growth isn't about rungs—it's about range. This week on Event About It, host Megan Martin sits down with the powerhouse who didn't just climb the co
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EVENT ABOUT IT: Event Marketing, Strategy & Business Growth is hosted by Megan Martin. The show is categorised under business (marketing) and has published 59 episodes.
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth has published 59 episodes.
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of EVENT ABOUT IT: Event Marketing, Strategy & Business Growth average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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