
Epic Entrepreneurs
You Can Grow A Cleaning Business Without Losing The Human Touch with Marcus Southern, Southern Royalty Cleaning Service LLC
Clean is easy to promise and brutally hard to deliver the same way every single time, across every crew, on every job. That’s why our conversation with Marcus Southern from Southern Royalty Cleaning Service LLC goes far beyond mops and buckets and straight into what actually scales a service business: trust, communication, and leadership that shows up when it counts. Marcus shares the real story behind building an 11-year, Hampton Roads based cleaning company with his wife Amber, rooted in faith, family, and a commitment to making customers feel heard. We talk about what sets Southern Royalty apart in commercial cleaning, recurring janitorial services, post-construction cleaning, floor care, soft washing, and pressure washing, plus why becoming a one-stop solution can win contracts that would otherwise require multiple vendors and multiple bids. Along the way, Marcus breaks down how he thinks about quality control, training leaders, and staying personally involved without getting trapped in the day-to-day forever. We also get candid about the hardest parts of growth: hiring in a changing culture, finding people with the right attitude, and learning to delegate when you’ve spent your life believing you have to do everything yourself. Marcus explains “trust but verify,” why accountability and business coaching matter as revenue rises, and how referral marketing and strong networks like BNI can create steady leads without dumping money into ads. If you’re building a local service business and want practical insight you can apply this week, press play, then subscribe, share the episode with a fellow owner, and leave us a review with your biggest takeaway. CONTACT INFO: support@southernroyaltyservicellc.com https://www.southernroyaltyservicellc.com/ High Retention - Short and Sweet Thanks for Listening. You may contact me or our team at https://billgilliland.biz/ All the best! Bill Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/




