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Hosted by Michael Gonzalez · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
Enrollment Playbook by CMP is the go-to podcast for trade school and career college leaders who are serious about growing enrollment. Hosted by Michael and Andrea Gonzalez of College Marketing Pros, each episode delivers straight-talk strategies on paid media, admissions, AI-resilient messaging, CRM, and everything in between — built for any school training the hands-on workforce America needs. No fluff. No Gen Z playbooks. Just what's actually working for the schools that keep the country running.
Michael Gonzalez hosts Enrollment Playbook by CMP, a business show with 14 episodes published.
There are 42 million Americans walking around right now with college credits and no degree. Fewer than 3% of them re-enrolled last academic year. That is the largest, most underserved enrollment opportunity in the countr
The AI economy runs on electricians and HVAC technicians. And the U.S. is hundreds of thousands of workers short of building it. JLL's April 2026 report puts the cost of the skilled trades shortage at up to one trillion
Your next medical assistant student is asking ChatGPT for school recommendations right now. Is your name in the answer? In just twelve months, the share of adult learners using AI tools to research programs jumped from 4
Key Topics: AI job displacement New prospect personaMessaging strategyFacebook & Google ad tacticsThe 90-day window
Every four-year university is panicking about the enrollment cliff. You shouldn't be. The 18-year-old cohort in the U.S. peaked in 2025. Traditional colleges are staring at a 15-year decline. But trade schools, allied he
Workforce Pell expands federal Pell Grant eligibility to short-term training programs on July 1, 2026 — and most career colleges are treating it as paperwork, not a marketing opportunity. In this episode, Michael and And
Everything College and Trade School Leaders Need to Know, in Under Six Minutes.
Why Your Enrollment Software Might Be Working Against You — and What to Do About It.
The Admissions Call Is the Most Important Marketing Moment in Your Entire Funnel
The Program Page Mistakes That Are Costing You Enrollments Every Single Day.
Understanding the Adult Learner Who Makes Up Your Core Enrollment Market.
Why the First Three Minutes After an Inquiry Are Worth More Than Your Entire Ad Budget
What the Data Actually Shows for Working-Parent & Career-Changer Audiences.
The Most Powerful — and Most Underused — Messaging Lever in Trade School Marketing.
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Enrollment Playbook by CMP is hosted by Michael Gonzalez. The show is categorised under business (marketing) and has published 14 episodes.
Enrollment Playbook by CMP has published 14 episodes.
Enrollment Playbook by CMP regularly covers business, marketing. It sits in the business category, with a marketing focus.
Enrollment Playbook by CMP is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Enrollment Playbook by CMP hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Enrollment Playbook by CMP average 5 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Enrollment Playbook by CMP's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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