business
Hosted by Michael Gonzalez · business · EN
Enrollment Playbook by CMP is the go-to podcast for trade school and career college leaders who are serious about growing enrollment. Hosted by Michael and Andrea Gonzalez of College Marketing Pros, each episode delivers straight-talk strategies on paid media, admissions, AI-resilient messaging, CRM, and everything in between — built for any school training the hands-on workforce America needs. No fluff. No Gen Z playbooks. Just what's actually working for the schools that keep the country running.
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Contact path
Verified email
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchEnrollment Playbook by CMP is the go-to podcast for trade school and career college leaders who are serious about growing enrollment. Hosted by Michael and Andrea Gonzalez of College Marketing Pros, each episode delivers straight-talk strategies on paid media, admissions, AI-resilient messaging, CRM, and everything in between, built for any school training the hands-on workforce America needs. No fluff.
Enrollment Playbook by CMP is hosted by Michael Gonzalez. The show has published 14 episodes to date.
Recent episodes include "The Stop-Out Goldmine, Winning the 42 Million Adults Who Started College and Never Finished" (25 June 2026, 6 minutes), "The AI Data Center Boom Is Your Recruiting Story: How HVAC and Electrical Programs Win 2026" (15 June 2026, 6 minutes), and "Getting Into the AI Answer: How Trade Schools Show Up in ChatGPT and Google AI Overviews" (7 June 2026, 6 minutes).
Enrollment Playbook by CMP publishes roughly a few times a week, with episodes averaging 5 minutes across 14 episodes.
Booking probability for Enrollment Playbook by CMP is 29%, and the host is rated Selective on guests. Enrollment Playbook by CMP requires a Pod Score of 80 or higher. Enrollment Playbook by CMP's contact route on record: verified email.
The strongest fits for Enrollment Playbook by CMP are Universities & Colleges. Enrollment Playbook by CMP has a business audience.
Michael Gonzalez hosts Enrollment Playbook by CMP, a business podcast with 14 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #14
There are 42 million Americans walking around right now with college credits and no degree. Fewer than 3% of them re-enrolled last academic year. That is the largest, most underserved enrollment opportunity in the...
Episode #13
The AI economy runs on electricians and HVAC technicians. And the U.S. is hundreds of thousands of workers short of building it. JLL's April 2026 report puts the cost of the skilled trades shortage at up to one trillion...
Your next medical assistant student is asking ChatGPT for school recommendations right now. Is your name in the answer? In just twelve months, the share of adult learners using AI tools to research programs jumped from...
<p>Key Topics: </p>AI job displacement New prospect personaMessaging strategyFacebook & Google ad tacticsThe 90-day window<p></p>
<p>Every four-year university is panicking about the enrollment cliff.</p><p>You shouldn't be.</p><p>The 18-year-old cohort in the U.S. peaked in 2025. Traditional colleges are staring at a 15-year decline. But trade...
<p>Workforce Pell expands federal Pell Grant eligibility to short-term training programs on July 1, 2026 — and most career colleges are treating it as paperwork, not a marketing opportunity. In this episode, Michael and...
<p>Everything College and Trade School Leaders Need to Know, in Under Six Minutes.</p>
Episode #7
<p>Why Your Enrollment Software Might Be Working Against You — and What to Do About It.</p><p></p>
Episode #6
<p>The Admissions Call Is the Most Important Marketing Moment in Your Entire Funnel</p>
Episode #5
<p>The Program Page Mistakes That Are Costing You Enrollments Every Single Day.</p><p></p>
Episode #4
<p>Understanding the Adult Learner Who Makes Up Your Core Enrollment Market.</p><p></p>
Episode #3
<p>Why the First Three Minutes After an Inquiry Are Worth More Than Your Entire Ad Budget</p><p></p>
Episode #2
<p>What the Data Actually Shows for Working-Parent & Career-Changer Audiences.</p><p></p>
Episode #1
<p>The Most Powerful — and Most Underused — Messaging Lever in Trade School Marketing.</p><p></p>
Recent guests on Enrollment Playbook by CMP. Study who booked and why before you pitch.
PitchCentric classifies Enrollment Playbook by CMP under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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