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Hosted by Unknown Host · 🇺🇸 US · EN · 165 episodes
Established thought leaders with verified media credentials.
Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Unknown Host hosts Endless Customers, a business show with 165 episodes published.
Ep166 - Reddit shows up in most AI search answers now, so how do you get your business into that conversation without getting banned? Austin Mock, an Endless Customers Coach at IMPACT, has spent months researching how bu
Ep165 - Does using AI for your content, video, or website actually make your marketing better, or does it just make your existing gaps move faster? AI multiplies whatever marketing foundation is already there, whether th
Ep164 - Would you tell a customer the price before a salesperson ever walks in the door? Aaron Gaynor, CEO of The Eco Plumbers, Electricians and HVAC Technicians, added online pricing calculators for his company's bigges
A study of 100 top blogs found that most lost significant traffic since 2022, but a few grew, and the reason has nothing to do with their topic. Stephanie Baiocchi, Director of Events at IMPACT, joins Bob to dig into a r
AI eliminates most businesses before it ever compares them on price or reviews. IMPACT ran an original study to find out exactly why. IMPACT ran an original research study to find out. We asked ChatGPT, Google AI Mode, G
Why do most AI tools inside a company get used once, then forgotten? Reagan Cotton, a coach at IMPACT, has an answer: map the process before you touch AI, feed it real examples of your brand's voice, and set hard limits
Is it actually possible to build almost 200,000 customer reviews without ever paying for a single one? Aaron Gaynor, Founder and CEO of Eco Plumbers, Electricians, and HVAC Technicians, has helped his company earn more t
Ep.159 - Zero-Click SEO Explained: How to Win the AI Overview Can an eight-month-old company with no ad budget actually get ChatGPT to recommend it over established competitors? Scott Merritt, co-founder of the HVAC comp
Ep.158 - What happens to your website traffic when AI starts answering your customers' questions before they ever click through? Corin Cook, Senior Marketing Manager at Berry Insurance, a 100-plus-year-old Massachusetts
Would an AI tool recommend your business if a buyer asked it who the best company for the job is? Allie Belles, Executive Coach at IMPACT, joins the show to explain why the businesses winning customers today are the ones
Ep.156 - Can you actually vibe code a HubSpot website with AI? In this episode of Endless Customers, Bob Ruffolo sits down with Danny Escardo, Senior Front End Developer at IMPACT, to talk through what vibe coding can an
Ep.155 - Thinking about implementing HubSpot, but not sure where to start? In this episode of Endless Customers, Bob Ruffolo sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, and Michael Rice, Realt
Ep.154 - Your content might feel trustworthy—but will AI and buyers see it that way? In this episode of Endless Customers, Stephanie Baiocchi, Director of Membership and Events at IMPACT, shares a live reaction to Marcus
Ep.153 - Google says search is undergoing its biggest transformation in more than 25 years. For business owners and marketers, that raises some important questions. If buyers are getting answers directly from AI, does we
Ep.152 - Talking about pricing is hard in any industry. In adoption, it carries even more weight. In this episode of Endless Customers, Bob Ruffolo sits down with Steffany Aye, Founder and Director of Adoption & Beyond,
Ep.151 - Your content might sound helpful to you. To buyers, it might sound like a sales pitch. In this episode of Endless Customers, Bob Ruffolo sits down with Brett Ingram, Endless Customers Coach at IMPACT, for a cand
Ep.150 - Your payroll provider knows things about your data that they're not volunteering. CSI Accounting decided to say it out loud. In this episode of Endless Customers, Bob Ruffolo sits down with Alex Wanless, payroll
Ep.149 - When bigger competitors move into your space, you can't outspend them. But you can out-trust them. In this episode of Endless Customers, Bob Ruffolo, founder and CEO of IMPACT, sits down with Dan Kerr and Adam G
Ep.148 - Most insurance agencies hide from their worst reviews. Trailstone Insurance made a video about them. In this episode of Endless Customers, Alex Winter sits down with Mark Rodgers, founder and president of Trails
Ep.147 - When business slows down enough that you have to start cutting your own team, you can either wait it out or change the game. Stacie Feller chose to change it. In this episode of Endless Customers, Alex Winter si
Mark Rodgers
founder and president · Trailstone Insurance
1 appearance on this show
Adam Martin
accredited exercise physiologist · Hoel Roofing and Remodeling
2 appearances on this show
David Cook
coach in the field of Sport and Performance Psychology · Capital Area Master Naturalists
1 appearance on this show
Chris Greene
VP of Strategy, Analytics, and Knowledge · The Flood Insurance Guru
1 appearance on this show
Jim Schultz
OSCP-certified penetration tester, cybersecurity instructor, and consultant · Applied Educational Systems
1 appearance on this show
Mary Brown
Website Strategist · Hinchinbrook Chamber of Commerce
1 appearance on this show
Matt Carter
Director of Marketing · Bill Ragan Roofing
1 appearance on this show
Vin Gaeta
IMPACT
1 appearance on this show
Aaron Gaynor
The Eco Plumbers, Electricians and HVAC Technicians
2 appearances on this show
Stephanie Baiocchi
IMPACT
1 appearance on this show
Allie Belles
IMPACT
1 appearance on this show
Steffany Aye
Adoption & Beyond
1 appearance on this show
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Endless Customers is hosted by Unknown Host. The show is categorised under business and has published 165 episodes.
Endless Customers has published 165 episodes.
Endless Customers regularly covers business. It sits in the business category.
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Episodes of Endless Customers average 38 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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