
Enabling Buying: A B2B Sales and Revenue Podcast
Patrick Seaton on Neuroscience, Buyer Journeys, and the Crocodile Brain
<p >For the short video summary, please click here.Watch the full video here.</p> <p >In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Patrick Seaton, sales strategist, author, and creator of Ask Alex, a neuroscience-based sales coaching platform. Together, they explore how buyer decision neuroscience influences every stage of the buying journey and why sellers often struggle when they focus more on selling than helping buyers make decisions.</p> <p >Patrick explains the science behind what he calls the “crocodile brain,” the primitive part of the brain responsible for dete...

