Empowering Tomorrow's Automotive Software

The automotive industry is undergoing its most radical transformation in a century. As the software-defined vehicle (SDV) leads the future of mobility, modern cars are rapidly evolving into sophisticated digital platforms on wheels. Empowering Tomorrow’s Automotive Software explores how electrification, automation, vehicle architecture, and connectivity are reshaping automotive engineering. Hosted by ETAS experts, each episode dives into the critical solutions driving modern vehicle development, including AUTOSAR, embedded cybersecurity, ECU development, virtual validation, Software-in-the-Loop (SIL), measurement and calibration, cloud-connected systems, and more. Brought to you by the experts at ETAS , leaders in high-performance automotive software solutions and embedded device security. To learn more, visit etas.com Produced by ETAS Inc.; Madelyn Downs, madelyn.downs@bosch.com</p

Empowering Tomorrow's Automotive Software is a technology podcast hosted by ETAS, with 44 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

ETAS hosts Empowering Tomorrow's Automotive Software, a technology show with 44 episodes published.

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  Empowering Tomorrow's Automotive Software

  Open-Source Strategy in Software-Defined Commercial Vehicles

  Sep 16, 202640 min

  While passenger cars rapidly shift toward high-performance compute platforms, commercial vehicles operate under unique economic constraints where fleet profitability, total cost of ownership and razor-thin operating margins drive every software decision. In this episode, host Bernd Graef sits down with Carlton Bale, Director of Software Defined Vehicle Strategy at Cummins, and Daniel Krippner, Open Source Technologist at ETAS, to explore open-source collaboration in software-defined commercial vehicles. Carlton and Daniel explain how open-source frameworks, specifically through the Eclipse SDV working group, allow heavy-duty manufacturers to solve shared architectural challenges without reinventing non-differentiating infrastructure software. Together, they break down the shift from closed NDA-based models to open collaboration, how to maintain safety certification under ISO 26262 using Trustable Software Frameworks (TSF), and how Cummins and ETAS are co-developing practical, production-intent SDV stack blueprints. Whether you are an automotive software engineer, systems architect, or fleet technology leader, this episode offers a practical look at how commercial vehicle OEMs and suppliers are collaborating to accelerate time-to-market. In this episode: 00:00 - Introduction: Commercial Vehicles & The Software-Defined Shift 02:44 - Commercial Vehicle Economics: Fleet ROI, Total Cost of Ownership, and Incremental Architectures 04:58 - The Power of Open Source: Why Non-Differentiating Infrastructure Belongs in Open Collaboration 11:36 - Standardizing Powertrain Interfaces: Hands-On Work with uService and OpenSOVD 18:20 - Safety Certification & Open Source: Navigating ISO 26262, Non-Safety Domains, and TSF 27:20 - Bridging Commercial and Passenger SDVs: Shared Infrastructure vs. Domain Specifics 33:04 - Getting Involved: Eclipse SDV Commercial Blueprints, Code Contribution, and Culture Shift Useful links from the discussion: Commercial SDV Stack Blueprint: https://github.com/eclipse-sdv-blueprints/commercial-sdv-stack Eclipse SDV Blueprints: https://sdv-blueprints.eclipse.dev/; Joining Eclipse SDV Community: https://eclipsesdv.org/get-involved/ Thanks for listening! Email us at: contact.us@etas.com Learn more about ETAS on our website Follow us on LinkedIn: @ETAS

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  Empowering Tomorrow's Automotive Software

  Smart Agriculture and Cybersecurity: Inside the Cyber Resilience Act

  Aug 26, 202626 min

  Agriculture is undergoing a rapid digital transformation, with automation, connectivity, and AI reshaping how the world grows food — and raising the stakes for cybersecurity along the way. In this episode, ETAS host Elder Avila sits down with Thiago Pereira, Head of Software Engineering for Smart Agriculture at Bosch in Brazil, to explore how connected machines and software-defined systems are transforming farming, and why cybersecurity has become a business-critical concern rather than a niche IT issue. Thiago shares why Brazil, as one of the world's leading agricultural producers, has become a proving ground for smart agriculture innovation, walking through the automation, connectivity, computer vision, and AI technologies driving productivity gains across the farm. The conversation then turns to the EU's Cyber Resilience Act (CRA), where Thiago breaks down its three pillars, security by design, lifecycle vulnerability management, and incident reporting, and explains why compliance matters even for companies operating outside Europe. Whether you are an agricultural technology leader, embedded software engineer, or cybersecurity professional, this episode offers a clear-eyed look at how the industry is balancing rapid innovation with the security demands of an increasingly connected food supply chain. In this episode: 00:00 - Introduction, Welcome 00:32 - Meet the Host and Guest: Smart Agriculture at Bosch Brazil 02:32 - Why Agriculture Is Strategically Vital & Brazil's Global Leadership 07:18 - Defining Smart Agriculture: Automation, Connectivity, AI, and Computer Vision 12:16 - Why Cybersecurity Is Now Business-Critical for Connected Machines 14:06 - Inside the Cyber Resilience Act: Security by Design, Vulnerability Management, and Incident Reporting 20:23 - Balancing Innovation and Security: What's Ahead for the Next 5-10 Years 23:50 - Closing Thoughts and Key Takeaways To learn more about ETAS's cybersecurity and diagnostics solutions for off-highway and commercial vehicles, visit: https://www.etas.com/ww/en/topics/cybersecurity-diagnostics-off-highway/?std1=Partner&std2=other&std3=701Tq00000q8xeZ&std4 Thanks for listening! Email us at: contact.us@etas.com Learn more about ETAS on our website Follow us on LinkedIn: @ETAS

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  Empowering Tomorrow's Automotive Software

  Industry Trends Toward Software Virtualization and Simulation

  Jul 23, 202643 min

  The automotive industry is shifting from a physical-first testing mindset to a virtual-first engineering approach, driven by the massive rise in software-defined vehicle complexity. In this episode,, host Suresh Sivavarman sits down with Cedric Armand, Director of Virtualization at Ford Motor Company, to break down the industry's rapid evolution toward software virtualization and simulation. Cedric shares how virtual-first environments enable automotive engineers to run millions of automated regression tests overnight—shifting defect discovery left to prevent costly field failures. Together, they discuss the foundational building blocks of scaling simulation (from virtual ECUs and plant models to cloud-based co-simulation platforms), overcoming the limits of physical HIL benches, managing organizational change for virtual tool adoption, and leveraging AI to accelerate testing efficiency. Whether you are an automotive software engineer, systems architect, or validation manager, this episode offers a firsthand look at how major OEMs are scaling virtual development to accelerate time-to-market. In this episode: 00:00 - Introduction: The Shift from Physical Testing to Virtual-First Engineering 03:00 - Defining Virtualization vs. Simulation in Automotive Systems 08:15 - The Massive ROI of "Shifting Left" & Running Automated Regression Tests 16:45 - Beyond HIL Benches: Scaling Virtual ECUs and Cloud-Based Co-Simulation 24:30 - Cultural Change & Organizational Buy-In for Virtual Tool Adoption 32:10 - The Future Role of AI in Diagnosing Test Failures and Streamlining Validation Thanks for listening! Email us at: contact.us@etas.com Learn more about ETAS on our website Follow us on LinkedIn: @ETAS

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  Empowering Tomorrow's Automotive Software

  Introduction to Enterprise Purple Teaming

  Jun 23, 202638 min

  In the final episode of our Enterprise series , host Vasili Kutscherjavenko sits down with ETAS experts Wolfgang Neufeld and Rene Reuter to demystify the collaborative world of Purple Teaming. Following up on previous discussions regarding independent red and blue team dynamics, the group explores how bringing attackers and defenders together in active workshops eliminates the traditional "blaming approach" and accelerates an organization's actual threat detection capabilities. The trio also take a deep dive into the modern cyber threat landscape, discussing how rapidly evolving generative AI models are altering the game, enabling even less-skilled attackers to rapidly execute zero-day vulnerabilities and accelerating the speed of enterprise breaches. Whether you are an enterprise security leader, a plant operations manager, or a cybersecurity professional looking to optimize your incident response times, this episode offers a highly practical blueprint for building mature, resilient defense systems. Check out our other Enterprise episodes: Introduction to Enterprise Red Teaming Introduction to Enterprise Blue Teaming Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.com Learn more about ETAS on our website Follow us on LinkedIn: @ETAS

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  Empowering Tomorrow's Automotive Software

  Exploring Virtual ECUs and the Transition to SIL (Software-in-the-Loop)

  Jun 8, 202641 min

  In this episode, host Suresh Sivavarman sits down with Sangeeta Theru, Virtual Validation Platform Lead at Stellantis. Together, they explore how the automotive industry is evolving from traditional hardware-centric testing frameworks to software-first engineering environments. As software deployment velocity continues to outpace physical hardware availability, strictly relying on traditional hardware-in-the-loop (HIL) setups is shifting from a core strategy to an operational bottleneck. Sangeeta shares how Stellantis leverages a "shift-left" mindset by scaling software-in-the-loop (SIL) platforms to achieve faster time-to-market, minimize late-stage risks, and drastically lower the overhead costs of physical vehicle prototypes. Key topics in this episode include: The "Shift-Left" Catalyst: Why system-level digital validation is essential for compressed, risk-mitigated development timelines. Overcoming the Trust Gap: How engineers can build confidence and establish reliable correlation between virtual behavior and physical target faults. What to Test in SIL vs. HIL: Understanding why 70% to 80% of functional and feature validation can bypass physical hardware requirements. Demystifying Virtual ECUs (VECUs): A breakdown of different abstraction levels, specifically unlocking the power of Level 3, Level 3 Plus, and Level 4 variants for system-level confidence. Global Complexity Management: How virtualization scales to support immense variation across complex global automotive brand portfolios. Tell us what you think - send us a text message! Thanks for listening! Email us at: contact.us@etas.com Learn more about ETAS on our website Follow us on LinkedIn: @ETAS

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