You can’t win cases if you can’t keep the lights on.Ready to learn what law school didn’t teach you?Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most.Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivat
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Contact path
Public web form
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchYou can’t win cases if you can’t keep the lights on. Ready to learn what law school didn’t teach you? Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.
Recent episodes include "Marketing Jiu-Jitsu: In-House vs. Agency Marketing, with Matthew Silva" (18 September 2026, 45 minutes), "Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright" (21 August 2026, 51 minutes), and "No Equity, No Problem: Our Attorney Pay Plan, with Ben Gideon and Jeff Wright" (31 July 2026, 39 minutes).
Elawvate: Build & Grow Your Law Firm publishes roughly every two weeks, with episodes averaging 47 minutes across 29 episodes.
Booking probability for Elawvate: Build & Grow Your Law Firm is 30%, and the host is rated Selective on guests. Elawvate: Build & Grow Your Law Firm requires a Pod Score of 80 or higher. Elawvate: Build & Grow Your Law Firm's contact route on record: public web form.
The strongest fits for Elawvate: Build & Grow Your Law Firm are Law & Legal Services. Elawvate: Build & Grow Your Law Firm has a business audience.
Elawvate: Build & Grow Your Law Firm is a business show with 29 episodes published.
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Episode #3
Most law firms cycle through marketing agencies feeling taken advantage of, stuck with the same cookie-cutter product every competitor gets. Matthew Silva , director of marketing at Gideon Asen , argues that the fix is...
Episode #2
Most law firms treat revenue as their north-star metric. Ben Gideon and Jeff Wright argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen built...
Episode #1
Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen , they made a conscious decision...
Episode #25
Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino , and Carla Cornish of the Injury Board , a 25-year invite-only national network of...
Episode #24
Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice...
Episode #23
What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon , founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright...
Episode #22
If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright , Gideon Asen ’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s...
Episode #21
The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam , owner and founder of Mockingbird Marketing , joins hosts Ben Gideon and Jeff Wright to break down...
Episode #20
Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach...
Episode #19
If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial...
Episode #18
The law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright...
Episode #17
Ben Gideon started his career as a lawyer. So when he charted a new path as an entrepreneur, co-founding Gideon Asen in 2020, he knew he had a learning curve. In this episode, he and Jeff Wright , Gideon Asen’s COO, run...
Episode #16
Entrepreneurs may think that taking an accounting class or learning leadership skills will help them manage their businesses. “I call BS on that,” says Mike Michalowicz . His “Profit First” system encourages...
Episode #15
After serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown , a boutique...
Episode #14
It was a killer operation – except the hiring misfires were killing it. "We ended up firing seven out of ten employees we hired," Alec Broadfoot recalls of a mailing and printing company he once ran. Today, Alec is the...
Episode #13
Creating culture isn't about hiring people and forcing them to adopt your values—it's about finding people who already share them. Hosts Ben Gideon and Jeff Wright discuss how Gideon Asen transformed from vague...
Episode #12
What could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann...
Episode #11
“Even if it's going to mean we're less profitable, short term, if it provides sanity, we're going to do it,” Andrew Garza says as he reflects on his entrepreneurial journey, including co-founding Claggett, Sykes & Garza...
Episode #10
“I tell people my practice is primarily sex, drugs, and white collar crime. No rock and roll,” says defense lawyer Tim Zerillo in this conversation about building a criminal defense firm. With hosts Ben Gideon and Jeff...
Episode #9
Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold ’s revolutionary “Vivid Vision” model. He describes it in...
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