Hosted by egta · 🇺🇸 US · EN · 37 episodes
Established thought leaders with verified media credentials.
The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.
egta hosts egta's Expert Series, a business show with 37 episodes published.
Expert Series with Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles - Join us as we sit down with Marion Ranchet as she explores key shifts in media, from diffe
Expert Series with Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles - Join us as we sit down with Marion Ranchet as she explores key shifts in media, from diffe
Expert series with Jack Myers on Leadership, AI, and the Future of Media - In this episode, we sit down with Jack Myers to discuss his new book, The Tao of Leadership. Blending Eastern philosophy with modern leadership s
Join Katty Roberfroid, Director General of egta, for an engaging conversation with Sonali Rai, Senior Manager of Media, Culture, and Immersive Tech at RNIB. They’ll explore Sonali’s work in making advertising more inclus
Join us in celebrating International Podcast Day with this special edition, where our Senior Manager, Katerina Borovska, speaks with Tom Webster, Partner at Sounds Profitable, about his recent Podcast Landscape Study and
In this episode Hitesh Bhatt, Senior Director, CTV/OTT (EMEA) at Pubmatic, comments on the impact of global streamers and how they affect the world of programmatic and CTV. He looks into the latest programmatic trading a
We get to grips with the critical topic of calculating the environmental impact of advertising with Estelle Reale, CMO at DK. We investigate the development and challenges of DK's carbon calculator tool, discuss the broa
Why is sustainability crucial for a future-looking business strategy? How can we contribute to a more sustainable world here and now? What responsibilities do the advertising industry players share in sustainability? Sus
Why should businesses put sustainability at the top of the corporate agenda? Our host, Iris Weissbuch, was delighted to welcome Wim Vermeulen, Director of Strategy and Sustainability at Bubka, to address these questions
What does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How
Why should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend?
What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio meas
What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KP
Why should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of po
Are you curious about the performance of Netflix's ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies,
Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company's pioneering efforts in making all of their adve
In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at
How do we create more inclusive and accessible TV and video advertising? In this episode of egta's Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making
Are you looking for expert insights on the future of the media and advertising industry? Look no further than our latest Expert series interview featuring media analyst Brian Wieser (Principal, Madison and Wall). Join ou
What motivated P&G's decision to increase its radio ad spend and what has been the outcome in terms of reach and other KPIs? In this latest episode of egta's Expert Series, Katerina Borovska, Senior manager - Marketing &
Jack Myers
media ecologist, leadership expert, and author
1 appearance on this show
Tom Webster
Prof. · Sounds Profitable
1 appearance on this show
Alexandra Pimor
Earth lawyer and advocate for nature's rights · Nature Governance Agency
1 appearance on this show
Ian Whittaker
Managing Director of Liberty Sky Advisors · Liberty Sky Advisors
1 appearance on this show
Bryan Barletta
President · Sounds Profitable and Podcast Movement
1 appearance on this show
Matt Ross
entrepreneur, media executive, author · National Deer Association
1 appearance on this show
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egta's Expert Series is hosted by egta. The show is categorised under business (marketing) and has published 37 episodes.
egta's Expert Series has published 37 episodes.
egta's Expert Series regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of egta's Expert Series average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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