business
Hosted by Sebastian Hoelzl and Will Schnabel · business · EN · 19 episodes
For B2B tech executives trying to drive efficient growth, the traditional GTM playbook is broken. Ecosystem Alpha is designed for leaders looking to transform partnerships into their ultimate competitive advantage. Hosted by Will Schnabel and Sebastian Hoelzl, our 40-minute interviews feature C-Suite leaders winning in the ecosystem era. We skip the fluff to uncover exact strategies that drive efficient sales, improve NRR, slash CAC, and accelerate Agentic AI adoption. New episodes drop every Tuesday to help you connect strategy in the boardroom to execution in the CRM.
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Contact path
Public web form
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchFor B2B tech executives trying to drive efficient growth, the traditional GTM playbook is broken. Ecosystem Alpha is designed for leaders looking to transform partnerships into their ultimate competitive advantage. Hosted by Will Schnabel and Sebastian Hoelzl, our 40-minute interviews feature C-Suite leaders winning in the ecosystem era.
Ecosystem Alpha where Strategy meets GTM Execution is hosted by Sebastian Hoelzl and Will Schnabel. The show has published 19 episodes to date.
Recent episodes include "Cracking the APJ Frontier: Building Brand Equity, Regional Ecosystems, and Media Alliances for Market Entry, with Carrie Mott" (15 October 2026, 60 minutes), "Operationalizing the ICP: The Bridge Between Product Positioning and Ecosystem Velocity, with Kirsten Newbold-Knipp" (28 September 2026, 53 minutes), and "From Behavioral Marketing to Agentic Orchestration: Architecting AI Solutions and Ecosystem Automation, with Riaz Kanani" (7 September 2026, 67 minutes).
Ecosystem Alpha where Strategy meets GTM Execution publishes roughly every two weeks, with episodes averaging 46 minutes across 19 episodes.
Booking probability for Ecosystem Alpha where Strategy meets GTM Execution is 28%, and the host is rated Selective on guests. Ecosystem Alpha where Strategy meets GTM Execution requires a Pod Score of 80 or higher. Ecosystem Alpha where Strategy meets GTM Execution's contact route on record: public web form.
The strongest fits for Ecosystem Alpha where Strategy meets GTM Execution are Business & Management Consulting and IT Services & Software Development. Ecosystem Alpha where Strategy meets GTM Execution has a business audience.
Sebastian Hoelzl and Will Schnabel hosts Ecosystem Alpha where Strategy meets GTM Execution, a business show with 19 episodes published.
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Ecosystem Alpha where Strategy meets GTM Execution
Most software companies enter Asia Pacific and Japan the same way they entered Texas.They hire two reps, translate the deck and wait for pipeline to appear.Carrie Mott has spent twenty years watching that approach burn...
Ecosystem Alpha where Strategy meets GTM Execution
Most partner strategies do not fail because the partners were wrong. They fail because nobody agreed on the customer first. Kirsten Newbold-Knipp has watched that single mistake drain pipeline, inflate CAC and make...
Ecosystem Alpha where Strategy meets GTM Execution
Most AI projects start with the tool. That is exactly why so many of them return almost nothing. Riaz Kanani flips the question, and the answer changes what your team does on Monday morning. What you will learn Why...
Ecosystem Alpha where Strategy meets GTM Execution
Every enterprise has spent heavily on AI and analytics, yet most executives still pick up the phone to get a straight answer. Rishi Bhatnagar built and sold a sixteen year systems integration business before founding...
Ecosystem Alpha where Strategy meets GTM Execution
Blue Triangle spent three months testing whether automated outbound still works. Thousands of calls produced one answer and zero sales conversations. Lance Buchholz explains what he does instead, and how he funds a long...
Ecosystem Alpha where Strategy meets GTM Execution
Most partnership leaders spend their careers optimising for incremental referral volume. Gautham Pandiyan has spent his building the kind of ecosystem bets that show up in a balance sheet. This conversation is about the...
Ecosystem Alpha where Strategy meets GTM Execution
Growth at all costs is over. Boards no longer ask how many people you hired. They ask how efficiently you can grow, and that question is reshaping how revenue leaders scale across Europe, the Middle East, and Africa...
Ecosystem Alpha where Strategy meets GTM Execution
Most B2B SaaS companies treat integrations as a favour the product team does for the partner team. That framing is killing revenue. When product and partnerships operate in silos, the integrations that get built are the...
Ecosystem Alpha where Strategy meets GTM Execution
Most e-commerce SaaS companies enter new international markets the same way: hire SDRs, spend on localised ads, and wait. It is an expensive bet that rarely pays. JD Klausner has spent his career proving there is a...
Ecosystem Alpha where Strategy meets GTM Execution
Most SaaS vendors assume their software sells itself. Ivan Stegic has spent nearly two decades proving otherwise. As CEO of TEN7, a Drupal agency whose mission is to Make Things That Matter, he has built a business on a...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In this episode, Sebastian and Will are joined by Rebecca Potts, a leader in strategic industry partner sales at Google Cloud, to demystify the complex world of hyperscaler partnerships. Rebecca explains why simply...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In this episode of Ecosystem Alpha, hosts Sebastian and Will sit down with Richard Evans, a veteran SaaS leader and current Managing Partner at Hatchd Marketing Group, to deconstruct the "Better Together" Paradox...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In an era where "growth at all costs" is no longer the gold standard, how can sales leaders drive durable, sustainable revenue?</p><p>This week on Ecosystem Alpha, hosts Sebastian and Will sit down with veteran sales...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In this episode of Ecosystem Alpha, hosts Sebastian and Will sit down with Dhwani Dalal, Revenue Operations Leader at Brio.Co, to dissect the "RevOps Blueprint" for the modern software era. As the traditional linear...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In this episode of Ecosystem Alpha, hosts Sebastian and Will sit down with Darren Kennedy, a seasoned services leader from ServiceTrade, to discuss why the modern Chief Customer Officer (CCO) must act as an ecosystem...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In this episode of Ecosystem Alpha, hosts Sebastian and Will sit down with Jon Mead, the founder of PartnerBridge, to discuss why a staggering 80% of partnerships fail and how to move away from the "logo soup"...
Ecosystem Alpha where Strategy meets GTM Execution
<p>In this episode of Ecosystem Alpha, hosts Sebastian and Will are joined by Bryan Brown, co-founder of Go-To-Market Partners, to explore the fundamental breakdown of the traditional go-to-market (GTM) engine. Bryan...
Ecosystem Alpha where Strategy meets GTM Execution
<p>Wall Street Values Networks Over Software: Discover how the Validation Multiplier and partnership-led ecosystems drive efficient growth, net negative churn, and superior SaaS valuations.In this episode of the...
Ecosystem Alpha where Strategy meets GTM Execution
<p>Traditional lead gen is broken, and buyers are tuning out. In the current market, trust is the most valuable currency you have.</p><p>Welcome to the very first episode of Ecosystem Alpha, the podcast where ecosystem...
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