eCommerce Podcast

Email isn't dead. It's just being treated like a newsletter, and that's why so many of them get ignored. Laryssa Wirstiuk runs a boutique email and SMS agency and joins Matt Edmundson to explain what actually works in...

Two Years, 100 Newsletters, and Not a Single Sale Yet Gabriel Lindh has written 100 weekly newsletters and taken 20-odd pre-orders for a pair of swim shorts he still hasn't sold. Summary Gabriel Lindh is the co-founder...

Your best-ever ROAS month can still lose you money. Brenden Delarua explains why the number on your ad dashboard rarely matches the number in your bank account, and what to measure instead. Summary Brenden Delarua spent...

A brand Cem Atik helped scale from $15m to $50m paid an outside firm $15,000 to be told what it was doing wrong. It already had 100,000 customers who would have said the same thing for nothing. Cem co-founded Harucon...

Three hundred episodes in, and the most useful thing Matt has learned isn't a tactic. It's that the question we all use to filter ideas doesn't filter anything at all. In May, on episode 289, Matt committed on air to a...

Jayden Clark sold his first ecommerce business for £500,000 — and the decision came to him during a 90-minute massage. Two and a half years earlier he'd started it in the evenings around a job at Sky. It hit seven...

Amazon is shrinking product titles to 75 characters from 200, enforced 27 July 2026, and Carolyn Lowe explains exactly what to fix first. Summary Carolyn Lowe spent years at Dell — including running the consumer side of...

Direct mail to your warm customers pulls four to five times the response of email, and most ecommerce brands aren't using it at all. This week Matt sits down with Daniel Dunn, CEO and co-founder of Paper Planes, to make...

There are thousands of software companies chasing the same small pool of brands on Shopify, and AI is quietly dismantling the bloated app stacks those brands built. Neal Goyal has spent eight or nine years inside...

Most Amazon sellers who try Walmart copy their listings straight across — same title, same bullet points, same ad campaigns — and wonder why it doesn't work. Andrew Deramo has spent seven years on Amazon and now puts...

Leo Rodriguez has spent years watching ecommerce brands quietly overpay on shipping, sometimes billed for 18 pounds on a parcel that actually weighs two. In this episode of the eCommerce Podcast, Matt Edmundson sits...

Emma Burke didn't set out to start a business. She was standing on the sidelines of her son's football training in the wind and the rain when a parent looped an elastic band around a boy's boots so his laces would stop...

Two people who each host a top ecommerce podcast sat down and recorded a single conversation for both shows. Brett Curry runs OMG Commerce, one of the most respected Google and YouTube ad agencies in ecommerce, and...

He runs five businesses with zero employees, and he's never written a line of code in his life. Summary Dmytro "Dima" Negodiuk calls himself a fractional AI officer, a title his own AI agent came up with. From New York...

Two founders, both wildly successful, just gave completely opposite advice about whether ecom operators should build a personal brand — and Matt is running a 90-day experiment to find out which one is right for founders...