Hosted by Jessica Totillo Coster · 🇺🇸 US · EN · 385 episodes
Established thought leaders with verified media credentials.
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.Plus, join us every Thursday for our weekly Biz Bite episode
Jessica Totillo Coster hosts eCommerce Badassery, a business show with 385 episodes published.
You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your business right now that you're not tapping into. This ep
Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it's even an issue. This release packed in 150+ upda
You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners sp
Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse. I'm talking about this one today b
Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting you
Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distr
Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at som
Most online stores are convenient. Fast. Functional. And... kind of boring. According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it "practical, but not exciting.
What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content… So why does it suddenly feel like no one’s paying
What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox. This is the final episode of the Badass Basics series, and I'm
Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in person. In this episod
If you've been trying to grow your revenue by chasing more traffic and more customers, you're doing it the hard way. The fastest, cheapest way to make more money? Get the people who are already buying to spend a little m
Your product page is the closest thing you have to a one-on-one conversation with your customer... without either of you actually saying a word. It's doing the job of a sales associate, answering questions, building conf
This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters. I’m walking you through how to
Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least? This is the first episode in the new Badass Basics se
Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity." Yeah… we need to talk about this. In
A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously go
I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the Email Badassery Course.
There’s revenue hiding in your business right now. Not in a new product. Not in a launch. Not in posting more on Instagram. It’s sitting in the backend. In the things you set up once… and haven’t looked at since. They’re
I spent months trying to save $100 a month. No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that
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eCommerce Badassery is hosted by Jessica Totillo Coster. The show is categorised under business and has published 385 episodes.
eCommerce Badassery has published 385 episodes.
eCommerce Badassery regularly covers business. It sits in the business category.
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