Duke Fuqua Insights

<p>Professor Jordan Etkin explains how “time-first budgeting” can help people improve performance and set smarter goals</p><p>It’s a familiar pattern: You begin your morning with a lengthy to-do list and a plan to...

<p>Marketers are increasingly pessimistic about the economy, with sentiment reaching its lowest level since the pandemic in 2020. In response—and facing organizational pressures for returns—marketing activities are...

<p>Professor Christine Moorman on why keeping marketing secrets may cost more than letting them go</p><p>Companies spend billions safeguarding their marketing secrets—from customer insights to pricing...

<p>Professor Anna Cieslak explains how central bank communication shapes financial markets, even when rates stay the same</p><p>When the Federal Reserve meets, markets obsess over one question: Will interest rates go up...

<p>Professor Elia Ferracuti explains how activist investors reshape corporate research, and why it matters for long-term innovation.</p><p>Why would a company famous for breakthrough discoveries suddenly pull back from...

<p><b>Professor Simon Gervais explains how active managers can grow the economy, even when they don’t beat the market</b></p><p>Many investors are told that active funds rarely outperform passive index funds after fees...

<p>Artificial intelligence promises massive productivity gains, but not everyone can immediately jump in to reap its benefits. While some firms and countries race ahead with new tools, others deliberately stick with...

<p><b>Professor David Brown explains how simple strategies can guide better decisions even when information is incomplete </b></p><p>New job postings appear daily. Real estate markets update constantly with fresh...

<p>A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different...

<p>Professor Bill Mayew explores whether public companies have visibility into the macroeconomy to filter errors in GDP data—and what that means for economic forecasting</p><p>Every quarter, the U.S. Bureau of Economic...

<p>Professor Tong Guo explains how mandated transparency didn't reduce pharmaceutical payments to physicians—instead, it taught companies to optimize them.</p><p>When the federal government mandated that pharmaceutical...

<p><b>Professor Ali Makhdoumi reveals why your friend's social media activity might be compromising your privacy, even when you share nothing at all</b><br/> <br/> Every time your colleague shares their location data or...

<p>Ronnie Chatterji, Professor at Duke University's Fuqua School of<br/>Business and Chief Economist at OpenAI, joins Jenny Laurence, MBA '26 to discuss his recent research paper analyzing over a million ChatGPT...

<p>Trump's push to end quarterly reporting could reshape American business. Professor Rahul Vashishtha explains what research shows about the trade-offs.<br/> <br/>When companies report earnings more frequently, they...

<p>When a CEO speaks during an earnings call, investors typically focus on the numbers being reported. But studies suggest they should also be listening to how those numbers are delivered. The emotional undertones...