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AI is rewriting how brands get found, cited, and trusted. Duane Forrester breaks down what that means for practitioners and marketing leaders who can't afford to get it wrong. duaneforresterdecodes.substack.com
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Referenced in this episode: When the Training Data Cutoff Becomes a Ranking Factor (Duane Forrester Decodes) https://duaneforresterdecodes.substack.com/p/when-the-training-data-cutoff-becomes The companion piece this epi
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References from this episode: When I mentioned Gerard Salton's SMART system at Cornell, the foundational vector space model work from the 1960s, here's the background on that: https://en.wikipedia.org/wiki/SMART_Informat
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The Machine Layer - available at Amazon now. Get full access to Duane Forrester Decodes at duaneforresterdecodes.substack.com/subscribe
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The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day - for drafts, for summaries, for first passes at content that used to take twice
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For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said si
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When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goe
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Search engines were designed to do several things at once: rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That last part was not an ac
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Hiring managers are watching something uncomfortable happen in interview rooms right now. Candidates arrive with the right credentials, the right vocabulary, the right tool stack on their résumés, and then someone asks t
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