Hosted by Bar Bruhis · 🇺🇸 US · EN · 29 episodes
Established thought leaders with verified media credentials.
Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated.And that’s where Don’t V*LOOKUP comes in.This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers.Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/
Bar Bruhis hosts Don't VLOOKUP, a news show with 29 episodes published.
Meet Jerel - Head of Growth at TUSHY. We dive into scaling a high-AOV, education-heavy category, measuring brand like performance, and navigating Amazon + AI search in 2026. Takeaways Education is the primary growth cons
Meet Morry Mitrani - ex-Bumble, BPN and now @ BelliWelli. We dive into the interplay between different sales channels, the impact of TikTok Shop, and the role of affiliates in testing creative. Takeaways Consumer subscri
Wyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of TikTok and Meta on retail, Wyatt shares the d
Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensu
Steph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing trends, TikTok Shop strategies, and why profitab
Ankur Goyal , VP of Growth at Coterie, discusses scaling a high-retention subscription business, optimizing customer acquisition through data-driven insights, and refining messaging to drive brand awareness and long-term
Christina Blaisdell Oyler, GM of DTC and VP of eCommerce at Hero Bread, shares insights on scaling a CPG brand, navigating direct-to-consumer growth, and using data to refine branding, pricing, and retail expansion stra
Ovadia tells the truth, the whole truth, and nothing but the truth on how to run a profitable DTC business from the get go. From a clever working capital setup with their suppliers to free up operating cash to setting RO
Taylor talks to Bar and Will about how she went from healthcare to selling truck beds, AI's role in Walled Garden advertising, how to excel in eComm without sales or discounting, and so much more...
Before CommerceNext week, Teddy talks to Calvin Lammers about organizing omnichannel data, the role of creators in the personal care space, and how KPIs evolve as you invest in retail.
Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.
David Baker sits down with us to talk about how his start in politics led him down the path of the digital ecosystem, the differences in maturity for enterprise omnichannel brands vs. DTC brands, and how the 2024 electio
We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights: 7:05 - Bulletproof de-risk l
Simon Wool sits down with us LIVE at DTSki Aspen to talk about his experience as a Fractional CMO for eCommerce brands. Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT
Connor Dault sits down with us to talk about how Caraway’s growth team is leaning in to (or moving around) the latest trends in the industry. For more in depth writeup and insights subscribe here: https://dontvlookup.bee
We sit down with Joe to chat about how the finance functions helps to build operational efficiency and scale within organizations ranging from $50M - $2 billion in sales. Subscribe to https://dontvlookup.beehiiv.com/ to
How many former management consultants do you know went to business school (many actually), but then ended up at a hyper-growth crochet kits for beginners eComm brand (rare, very rare). 24/7 finance and consulting people
We sit down with Jon to chat about all things TikTok Shops, how practicing medicine and e-commerce are actually very similar and common pitfalls he sees amongst brands
Will and Teddy sat down with Cherene to discuss how her past career stops have informed her current leadership approach at ILIA Beauty, as well as the skills and traits she looks for in great eComm operators.
Celina Wong is the current CEO of data consultancy Data Culture, and previously the Head of Data for 3 consumer startups, 2 of which were acquired, including TULA Skincare by P&G. She discusses how to build high-performi
Ankur Goyal
VP Growth @ Coterie · GrapevineAI
2 appearances on this show
David Baker
historic weapons recreation specialist, bladesmith, Forged in Fire judge · Lift Mortgages
1 appearance on this show
Jon Snow
CEO · Snow Agency
1 appearance on this show
Ben Dutter
Chief Strategy Officer · Power Digital Marketing
1 appearance on this show
Jerel Blades
TUSHY
1 appearance on this show
Morry Mitrani
BelliWelli
1 appearance on this show
Kristin Swarek
Caden Lane
1 appearance on this show
Steph Liu
Levitate Foundry
1 appearance on this show
Cherene Aubert
ILIA Beauty
1 appearance on this show
Kyle Turadek
BYLT Basics
1 appearance on this show
Mike Mallazzo
Forum Brands & Brandable
1 appearance on this show
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Don't VLOOKUP is hosted by Bar Bruhis. The show is categorised under news and has published 29 episodes.
Don't VLOOKUP has published 29 episodes.
Don't VLOOKUP regularly covers news. It sits in the news category.
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