Dolia Talks | Wine, spirits and beverages marketing and sales

The beverage industry is going through one of its biggest shifts in decades. New consumer preferences, shifting distribution trends, and new channels mean every brand needs to deeply rethink their branding, marketing and distribution strategies. On Dolia Talks, Giovanni Binello interviews the best wine, spirits and beverage professionals to discuss the latest trends in sales and marketing and bring clear insights for every brand builder, marketer or manager.Dolia Talks is a podcast by Dolia, the platform where beverage brands grow. Find out more on getdolia.com.

Dolia Talks | Wine, spirits and beverages marketing and sales is a business podcast hosted by Dolia, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dolia hosts Dolia Talks | Wine, spirits and beverages marketing and sales, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #23

  The Marketer Behind Gin Mare | Building a Premium Mixer Brand | The Beverage Branding Playbook | Juan Carlos Maroto Jara

  Aug 4, 202650 minS1

  This show is sponsored by Dolia, the growth platform for beverage brands. Find out more here . Juan Carlos Maroto Jara has built brand strategy for three very different beverage businesses: Gin Mare from a blank sheet, Matusalem through a 150-year-old family business turnaround, and Match, the premium mixer brand he co-founded at Curius, designed from day one for e-commerce and specialty coffee rather than the back bar. In this episode, he walks through how each brand's positioning got built, from Gin Mare's refusal to claim a single Mediterranean country, to the global governance reset that saved Matusalem, to why Match is stripping "tonic water" out of its own name starting in the US, with Europe following in 2027. Essential listening for anyone working in beverage brand positioning or international market entry. AGENDA: 1:39 – Common thread across Gin Mare, Matusalem & Match 5:40 – Building the Gin Mare brand & "Mediterranean gin" concept 12:29 – Was the "no single country" branding strategy right, and would it work today? 16:12 – Translating brand story into buyer/trade pitches20:03 – Matusalem: reviving a 150-year-old brand 27:32 – Why launch something new: the origin of Match 31:12 – "Fashion-like" brand approach & the Waitrose/Corte Inglés stories 37:13 – When does a mixer stop being a mixer and become a drink? 41:08 – The role of trade shows 42:53 – What traditional wine/spirits brands can learn from Match 44:58 – Quick-fire round

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  Episode #22

  Inside French Bloom's rise to 1.000.000 bottles | The future of Champagne | Why Cognac can still grow | Rodolphe Frerejean Taittinger

  Jul 21, 202653 minS1

  This episode is sponsored by Dolia, the growth platform for beverage brands. Find out more here . Rodolphe Frerejean Taittinger has built three beverage brands that have almost nothing in common except him. Frerejean Frères is a grower champagne house from Avize, French Bloom is the alcohol-free wine brand LVMH decided to back in 2024, and Coutanseaux is a cognac house tracing back to 1767. In this conversation, he walks through how a scarcity-driven grower champagne house picks distributors differently than a category-leading challenger brand does, how French Bloom found its actual buyer after badly misjudging the market at launch, and why he thinks cognac's comeback depends on smaller formats and sharper positioning rather than bigger price tags. Essential listening for anyone building a beverage brand across more than one category, or trying to figure out where the real demand for alcohol-free sits. AGENDA: 3:07 – Champagne market: positioning, terroir, and Frerejean Fréres' philosophy7:43 – Distribution strategy and choosing specialized distributors10:13 – Entering the US and Japanese markets12:20 – Partnerships: airlines, Michelin restaurants, and creative marketing16:13 – Opportunity for smaller Champagne houses in hospitality/tourism20:08 – Transition to French Bloom: the origin story 24:34 – Understanding the non-alcoholic wine market and flexi-drinkers29:24 – Industry skepticism toward non-alcoholic products32:29 – What traditional winemakers can learn from beverage startups36:50 – LVMH investment and the Formula 1 partnership39:39 – Market performance across 68 countries and surprising wins41:56 – Introduction to Coutanseaux cognac and its family history46:21 – Making cognac more accessible and rethinking pricing47:29 – Appealing to younger cognac consumers48:46 – Quick-fire round

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  Episode #22

  Inside French Bloom's rise to 1.000.000 bottles | The future of Champagne | Why Cognac can still grow | Rodolphe Frerejean Taittinger

  Jul 21, 202653 minS1

  <p>This episode is sponsored by Dolia, the growth platform for beverage brands. Find out more here.</p><p><br></p><p>Rodolphe Frerejean Taittinger has built three beverage brands that have almost nothing in common except him. Frerejean Frères is a grower champagne house from Avize, French Bloom is the alcohol-free wine brand LVMH decided to back in 2024, and Coutanseaux is a cognac house tracing back to 1767.</p><p>In this conversation, he walks through how a scarcity-driven grower champagne house picks distributors differently than a category-leading challenger brand does, how French Bloom found its actual buyer after b...

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  Episode #21

  Inside Portofino Dry Gin | The State of The Gin Market | Finding The Right Distributors | Brand Partnerships as Distribution Channels | Ruggero Raymo, Co-Founder and CEO of Portofino Dry Gin

  Jul 7, 202644 minS1

  This podcast is sponsored by Dolia, the growth platform for beverage brands. Find out more at https://getdolia.com Ruggero Raymo co-founded Portofino gin in 2019 after a career in sports sponsorship at AC Milan, FIFA, and Eurosport, with no prior experience in beverage or spirits. Seven years later, Portofino is a globally distributed premium gin brand, and Ruggero has become one of the sharper commercial minds in the category on how to build demand from outside the traditional trade playbook. Ruggero walks through how Portofino used cross-industry partnerships with fashion, design, art, and sports brands to create consumer pull before ever pitching a distributor, the pyramid strategy behind sequencing on-trade, off-trade, and eventually supermarkets, and how two competitor acquisitions reshaped the Mediterranean gin category in Portofino's favor. Essential listening for anyone building or distributing a beverage brand in a category everyone insists is already too crowded. AGENDA 00:05 From sports sponsorships to launching a gin brand 02:40 Three lessons for launching a brand with zero experience 04:30 State of the gin and spirits market today 07:09 Is the gin category oversaturated? 09:09 Where the real growth is: premium and ultra-premium 10:08 How the market outlook has changed since 2019 13:13 The no/low alcohol trend, plus a teaser on Portofino's next launch 16:00 The early days: hand-delivering gin and first sales channels 18:58 The cross-industry partnership strategy behind Portofino 24:43 Balancing wide distribution with a premium position 27:22 Current sales channel split and market-by-market differences 28:55 How Portofino picks its next market: the data behind expansion 31:31 How two competitor acquisitions opened doors for Portofino 34:26 The US opportunity and the state-by-state playbook 36:20 Alcohol tourism and hospitality strategy 38:02 Quick fire round

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  Episode #21

  Inside Portofino Dry Gin | The State of The Gin Market | Finding The Right Distributors | Brand Partnerships as Distribution Channels | Ruggero Raymo, Co-Founder and CEO of Portofino Dry Gin

  Jul 7, 202644 minS1

  <p>This podcast is sponsored by Dolia, the growth platform for beverage brands. Find out more at https://getdolia.com</p><p>Ruggero Raymo co-founded Portofino gin in 2019 after a career in sports sponsorship at AC Milan, FIFA, and Eurosport, with no prior experience in beverage or spirits. Seven years later, Portofino is a globally distributed premium gin brand, and Ruggero has become one of the sharper commercial minds in the category on how to build demand from outside the traditional trade playbook.</p><p>Ruggero walks through how Portofino used cross-industry partnerships with fashion, design, art, and sports brands...

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