
Distressed to Success: Conversations with Community Transformation Leaders
Synecdoche’s Lisa Sauve on the Power of Architectural Equity and Community Revitalization
In this episode of Distressed to Success, Brian speaks with Lisa Sauve, principal and co-founder at Synecdoche, a firm pioneering the concept of “architectural equity.” Lisa takes us back to her early days launching Synecdoche in 2009, right out of architecture school when the market was bleak, and explains how she and her partner taught themselves to form an LLC, win projects on Craigslist, and turn an undergrad side hustle into a thriving design practice. Along the way, she shares how Synecdoche carved out a niche working on adaptive-reuse commercial spaces, hospitality venues, and co-working conversions across the Midwest. Central to today’s conversation is the idea of architectural equity: trading traditional upfront fees for an ownership stake in a development project. By aligning the incentives of architect and developer, Synecdoche ensures every design decision, from material choices to spatial layouts, maximizes long-term profitability and performance. Lisa walks us through how these arrangements are structured (flat-fee contracts converted into equity contributions), the due diligence and roles-and-responsibilities frameworks they use, and the importance of clear communication to avoid scope creep. She also reflects on the challenges of tracking sweat equity, managing capital calls when budgets shift, and the patience required to see returns once a project reaches stabilization. To bring the theory to life, Lisa highlights two recent Synecdoche ventures: Umbo, a 700-square-foot oyster-shell–inspired restaurant in Traverse City that doubled as a prep kitchen and Airbnb, and Bamboo Co-Working in Grand Rapids, where a former art school was transformed into five stories of flexible workspace. Timestamps Entrepreneurial journey and founding of Synectic – 00:44 Types, scale, and “sweet spot” projects (hospitality, retail, coworking) – 02:19 Definition and benefits of Architectural Equity – 09:02 Structuring architectural services as equity investments – 19:08 Common challenges and lessons in equity-based partnerships – 33:25 Get in touch with Lisa Company’s LinkedIn: https://www.linkedin.com/in/lisauve/ Website: https://www.synecdoche.design/ Email: lisa@synecdoche.design Book mentioned Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://a.co/d/02hphDdH Get in touch with the host Brian Seidensticker Last Best Partners' Website: https://www.lastbestpartners.com/ Brian's LinkedIn: https://www.linkedin.com/in/brian-seidensticker-90117021 Podcast LinkedIn Page: https://www.linkedin.com/company/distressed-to-success-podcast Book mentioned Richard Scarry's Busy, Busy Town: https://a.co/d/0aReJzZ6 Subscribe to follow the show! Chapters (00:00:00) - Bootstrapping In The World of Design (00:01:04) - Distress to Success: Architectural Equity (00:01:46) - How to Start a Firm with a Bootstrapper (00:03:04) - What is the sweet spot for synecdoche? (00:05:30) - Architectural Equity Group (00:08:06) - Do Architect Fees Matter on a Development Project? (00:14:59) - Does an Architect Play a Role in a Development? (00:17:24) - Do You Develop Your Own Buildings or Are You a Limited Partner? (00:19:39) - Do Service Companies Get a Percentage of the Project? (00:23:39) - The Role of Design in Restaurants (00:28:49) - Structural Firm's Focus on Real Estate (00:30:17) - Do You Still Do Architectural Services? (00:31:23) - Private Equity Companies (00:34:24) - WSJD: Working on a Project with Younger People (00:39:16) - Where to Start a Design Firm in the Midwest? (00:41:00) - Carve Out






