Dishing Up Digital with Ellen Mackenzie

The reason your Instagram Reels are sounding flat isn't your hook — it's the storytelling layer right after it. In this video I'm walking through the exact 5-technique storytelling system I've used for a decade on my...

5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative...

Instagram engagement just hit record lows... and as a creator and business owner, I'm feeling it. So I'm walking you through the 3 things I'm actively changing about my Instagram strategy in 2026 - in real time - so you...

If you're using Claude like a search engine, you're using maybe 5% of what it can actually do. In this video, I'm showing you the exact way I set up Claude Cowork to run my multi-six-figure freelance business — and the...

Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures...

Here's the exact 4-step system I use to reset when I'm burnt out, overwhelmed, and my systems have completely fallen apart — and how you can do it too. In this video, I'm covering: - How to triage your brain when...

If you’re a UGC creator in 2026… this is the conversation nobody’s really having. UGC isn’t dead. But relying on it as your entire business? That’s where things start to fall apart. In this video, I’m breaking down...

This is a full Q1 CEO report and deep-dive into the data behind my business — not just what I made, but how I made it, what actually drove sales, and where the biggest opportunities for growth are right now. In this...

If you’ve been overdelivering, overposting, and still undercharging… this is probably why. In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more...

Thinking about using Notion to run your social media management business? Watch this review first. I tested Notion for two months inside my own workflow to see if it could replace my task manager, planning system, and...

Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K...

You don’t need 10K followers. You don’t even need 1,000. If you’ve been holding off on going “all in” with your social media management business because you think you need a big following first… this is your wake-up...

Ready to quit your 9–5 and become a full-time social media manager in 2026? This is your roadmap.In this episode, I’m giving you a full 12-month plan to go from beginner (or part-time side hustler) to booked-out and...

Motivation is flaky. Discipline and habits are what actually get you paid. In this episode, I’m breaking down the boring, repeatable daily habits that help you act like a $100K-a-year social media manager before the...

Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same...