Digital Queens

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

Digital Queens is a business podcast hosted by Unknown Host, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Digital Queens, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Digital Queens

  EP218 - Your Digital Product Ladder Part II

  Sep 15, 202624 min

  In this episode, I dive into the next steps of building your digital product ladder. If you missed part one, I recommend going back to episode 217 to get the full picture. Today, we're not simply ticking off a list of digital products to create; we're using the ladder as a diagnostic tool to pinpoint where your business might be stuck. I guide you through five common scenarios, helping you identify which rung you should focus on next. Whether you're just starting with a tiny audience or need to convert one-off buyers into recurring members, I offer practical advice tailored to your business's current stage. This episode is all about building from the bottom up, avoiding the temptation to skip steps or rush to launch that 'big sexy' offer without the foundation in place. I also share key red flags that indicate you might be building the wrong product next. From ensuring you have buyers to invite to a mastermind, to not skipping the crucial lead magnet and low-ticket offers, these insights will help you avoid common pitfalls. By the end, you'll know exactly which steps to take to grow your business strategically and sustainably. Connect with Online Social Butterfly Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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  Digital Queens

  EP217 - Understanding Your Digital Product Ladder

  Sep 8, 202622 min

  In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise. I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers. We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings. By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development. Connect with Online Social Butterfly Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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  Digital Queens

  EP216 - Inclusivity in Business - Vanessa from Handmade Pride

  Sep 1, 202625 min

  In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings. We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive. This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses. www.handmadepride.com.au http://instagram.com/handmadepride Connect with Online Social Butterfly Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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  Episode #253

  EP215 - Becoming an Influencer with Lexi

  Aug 25, 202627 min

  In this episode, I chat with Lexi Blaik, the vibrant force behind the popular Instagram account Lexi in Wonderland. We dive into her journey as an American influencer living in Australia, and how she transitioned from a full-time job in an animal shelter to becoming a social media sensation. Lexi shares her insights on the unexpected support from strangers online and how it encouraged her to keep sharing her experiences. We explore the nuances of cultural differences that fascinate her followers and discuss how Lexi crafts compelling content that resonates with her audience. We also delve into her new venture, Social Butter Studios, where she helps small businesses and content creators refine their social media strategies. This episode is packed with practical advice for business owners looking to harness the power of storytelling in their digital marketing efforts. - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Socials links for shownotes: - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Connect with Online Social Butterfly Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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  Episode #267

  EP214 - ’Who Gave You The Right: AI Authorship’

  Aug 18, 202625 min

  In this episode, I delve into the multifaceted topic of AI disclosure, watermarks, and authorship. This conversation is sparked by the recent changes across platforms like Instagram, Substack, and Claude, where AI involvement is being more transparently marked. I share my own experiences and thoughts on how these changes impact content creators, especially in terms of originality and authorship. We explore the distinction between AI-assisted and AI-generated content and how various platforms are handling this differentiation. I also discuss how these changes are driven by the EU AI Act, which mandates transparency in AI-created content, and how this legislation is applied unevenly across different platforms. Throughout the episode, I encourage listeners to consider their own stance on AI use and its implications for personal branding and professional reputation. This conversation is especially relevant for business owners who utilize AI to manage their workload. Join me as we navigate this evolving landscape and reflect on the role AI plays in our content creation processes. AI assistance is not authorship. If I wrote the idea, the argument, the meaning, the emotional core, and the final judgment, then it is my work. If Claude helped translate it, polish a sentence, or make it clearer, that does not suddenly make Claude the author. But a watermark absolutely changes how people perceive authorship. People are not going to say, “Claude may have been involved in processing this text.” They are going to say, “AI wrote this.” Connect with Online Social Butterfly Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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