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Hosted by Dave Robinson · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibberish, but enjoyable jibberish.
Dave Robinson hosts Digital Marketing From The Coalface, a business show with 100 episodes published.
In this episode of Digital Marketing From The Coalface , Dave and Julie return from a brief hiatus to strip away the AI hype. F rom silly software oversight errors to the critical mechanics of B2B user experience, they o
Feel like the internet is constantly telling you your marketing is out of date? You aren't alone. This week on Digital Marketing from the Coalface , David and Julie are talking about the exhaustion of "marketing FOMO" an
Let's be brutally honest: if we stripped the logo off your manufacturing or engineering website, would your buyers have any idea who you are? Or are you indistinguishable from your competitors? Pragmatic engineers love t
Welcome back to another episode of Digital Marketing From The Coalface ! After a brief hiatus (and a very jet-lagged return from Boston for Julie), we are back to call out the B2B marketing myths wasting your budget. In
Did you know that 92% of B2B buyers enter a formal evaluation with a vendor already in mind ? In this episode of Digital Marketing From The Coalface , Julie and Dave dive deep into the hidden realities of the modern B2B
Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in royal Deeside, and a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule". The discussi
Is Google deliberately obscuring its AI search mechanics to protect its 20-year monopoly? In this episode of Digital Marketing From The Coalface, we dive into the smoke and mirrors of the latest Google AI guidelines, whi
Welcome back to this episode of Digital Marketing From the Coalface, where Julie and Dave discuss topics ranging from the power of specific messaging to the changing landscape of online search, before wrapping up with a
Are you a CMO or CTO struggling to align your marketing strategy and tech stack with the rapid rise of AI? In this week's episode of Digital Marketing from the Coalface, Dave and Julie unpack three massive shifts disrupt
Welcome back to Digital Marketing from the Coalface, where Dave and Julie tackle the real-world frustrations and shifting landscapes of today's digital marketing. From the relentless stalking of aggressive (and nonsensic
Welcome to episode 169, where Julie and Dave mull over the catastrophic mistakes engineering and B2B companies make when building their marketing teams, and how to control MarTech chaos. But first, are you searching for
Noticing a drop in organic traffic even though your rankings haven't changed? You're not alone. With Google AI overviews now triggering on 48% of all search queries, organic click-through rates are dropping by 61% when t
Welcome back to Digital Marketing from the Coalface with Dave and Julie. In this episode, we dive deep into the rapidly shifting landscape of AI in search engines and internal operations, hopefully bringing practical ins
Are you selling "global solutions to world-class problems"? If so, please stop. Your marketing messaging is likely confusing your buyers and costing you leads. In this episode of Digital Marketing from the Coalface, Dave
In this episode of Digital Marketing from the Coalface, Dave and Julie explore the breathtaking speed at which AI is transforming both marketing strategy and backend technical workflows. Both agree that traditional keywo
In episode 164 of Digital Marketing from the Coalface, we cut through the online nonsense to explore what marketing actually is, and what it isn't. Fed up with self-proclaimed LinkedIn "gurus" making up their own definit
In this episode of "Digital Marketing from the Coalface," Dave and Leslie explore the critical shift in how AI models and AI-powered search engines process and index video content. Moving beyond simple metadata, AI model
In this episode of Digital Marketing from the Coalface, Dave and Julie explore the counter-intuitive reality of B2B growth: why receiving fewer clicks often signals a healthier strategy than chasing high-volume traffic.
In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the "great decoupling," exploring how AI-powered search tools like Chat
We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap where we break down the seismic shifts in digital marketing that are
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Digital Marketing From The Coalface is hosted by Dave Robinson. The show is categorised under business (marketing) and has published 100 episodes.
Digital Marketing From The Coalface has published 100 episodes.
Digital Marketing From The Coalface regularly covers business, marketing. It sits in the business category, with a marketing focus.
Digital Marketing From The Coalface is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Digital Marketing From The Coalface hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Digital Marketing From The Coalface average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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