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Hosted by Ilaria Digital School · 🇺🇸 US · EN-US · 121 episodes
Established thought leaders with verified media credentials.
Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;
Ilaria Digital School hosts Digital Marketing Expert, a education show with 121 episodes published.
By this point in your learning journey, you have explored the essential building blocks of content marketing: understanding your audience through personas, mapping the user journey, aligning content types to journey stag
THEORETICAL RECAP A content strategy is not simply a list of articles to publish or social media posts to schedule. It is a coherent system that connects three pillars: a clearly defined objective, a precise understandin
Throughout this chapter, you have explored the three foundational pillars of any effective content marketing strategy: business objectives, personas, and the user journey. This summary activity brings together all these
THEORETICAL RECAP Adapting content to a persona means reworking an existing piece of content — its tone, angle, vocabulary, format, or depth — so that it resonates specifically with a defined audience profile. A persona
**Theoretical Recap** The user journey — also called the customer journey — describes the sequence of stages a potential customer goes through from the moment they first become aware of a problem or need, to the point wh
Understanding how a potential customer moves from first discovering your brand to making a purchase — and beyond — is one of the most practical skills in digital marketing. This movement is called the user journey, and m
THEORETICAL RECAP A persona is a semi-fictional representation of your ideal audience member, built from real data, behavioral observations, and educated assumptions. It is not a vague archetype or a demographic statisti
Understanding your audience is one of the most foundational steps in any content marketing strategy. Without a clear picture of who you are speaking to, even the most creative content will miss its mark. This is where th
THEORETICAL RECAP Finding valuable content ideas is not about guessing what might be interesting — it is about systematically identifying what your target audience genuinely needs, and matching that need with what your b
In content marketing, one concept sits at the very heart of every successful strategy: added value. Without it, content is simply noise. With it, content becomes a powerful lever to attract, engage, and convert an audien
THEORETICAL RECAP A content marketing goal is only actionable when it is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. You practiced this framework in the previous workshop with a single objective. N
THEORETICAL RECAP Before diving into the workshop, let's consolidate what you need to know. A SMART objective is a goal that is Specific, Measurable, Achievable, Relevant, and Time-bound. In the context of content market
When you build a content strategy, you are not simply producing articles, videos, or social media posts. You are investing time, money, and creative energy toward specific business outcomes. Measuring whether your conten
THEORETICAL RECAP Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately drive profitab
Now that you have a solid understanding of what content marketing is and how to identify it in your daily environment, it is time to go deeper into a foundational framework that every digital marketing professional must
THEORETICAL RECAP Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — with the ultimate goal of dri
Content marketing is one of the foundational pillars of modern digital marketing. Before diving into strategies, tools, and measurement techniques, it is essential to understand what content marketing truly is, how it di
Welcome to this chapter on the fundamentals of content marketing and storytelling. Whether you are new to digital marketing or looking to strengthen your understanding of its core pillars, this chapter is designed to giv
After completing an intensive training program on personas, customer journey mapping, key performance indicators, and marketing automation, the real challenge begins: applying everything you have learned in your daily pr
## Project Overview This mini-project is the direct continuation of 'Project thread (part 1): Full CM for 2 people'. Building on the peer-to-peer feedback session and the continuous iteration work already completed, you
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Digital Marketing Expert is hosted by Ilaria Digital School. The show is categorised under education (courses) and has published 121 episodes.
Digital Marketing Expert has published 121 episodes.
Digital Marketing Expert regularly covers education, courses. It sits in the education category, with a courses focus.
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