Oct 14, 202633 minS6
David McEvoy, CMO at JCDecaux UK, explores why JCDecaux is shifting its marketing strategy to evolve in a digital-first world where people crave real-world experiences. David explains how Out-of-Home has become a...
business
Digital Changemakers
Hosted by JCDecaux UK · business · EN
About this Podcast:
Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom. With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations with the CFO, demonstrate why advertising matters and show how marketing drives shareholder value. This network of experts offers considered discussion and practical perspectives to help marketers navigate an increasingly complex marketing landscape. Digital Changemakers fro
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
80/100
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What is Digital Changemakers about?
Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff.
Who hosts Digital Changemakers?
Digital Changemakers is hosted by JCDecaux UK. The show has published 49 episodes to date.
What has Digital Changemakers covered recently?
Recent episodes include "CMO at JCDecaux UK: Why emotion must sit at the heart of marketing strategy." (14 October 2026, 33 minutes), "EVP Strategy at WPP Media: Why brand marketing needs a rebrand" (11 June 2026, 25 minutes), and "EVP Strategy at WPP Media: Why brand marketing needs a rebrand" (11 June 2026, 25 minutes).
How often does Digital Changemakers publish?
Digital Changemakers publishes roughly monthly, with episodes averaging 29 minutes across 49 episodes.
How hard is it to get booked on Digital Changemakers?
Booking probability for Digital Changemakers is 32%, and the host is rated Selective on guests. Digital Changemakers requires a Pod Score of 80 or higher. Digital Changemakers's contact route on record: verified email.
Who should pitch Digital Changemakers?
The strongest fits for Digital Changemakers are Marketing, Advertising & PR. Digital Changemakers has a business audience.
About the host
JCDecaux UK hosts Digital Changemakers, a business podcast with 49 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Jun 11, 202625 minS6In this episode, David Wilding, EVP of Strategy at WPP, joins guest host, Kate Tovey, Director of Customer Engagement at JCDecaux, to explore why brand marketing needs a rebrand in today’s boardrooms. David explains how...
Digital Changemakers
EVP Strategy at WPP Media: Why brand marketing needs a rebrand
Jun 11, 202625 minIn this episode, David Wilding, EVP of Strategy at WPP, joins guest host, Kate Tovey, Director of Customer Engagement at JCDecaux, to explore why brand marketing needs a rebrand in today’s boardrooms. David explains how...
May 19, 202621 minS6In this episode, Chris Mawdsley, Head of Media Strategy at the BBC, joins Ian to unpack what it means to plan media when “the audience is everyone, all of the time.” He explains how the corporation uses data to identify...
Digital Changemakers
How the BBC taps into the national conversation using real-world media
May 19, 202621 minIn this episode, Chris Mawdsley, Head of Media Strategy at the BBC, joins Ian to unpack what it means to plan media when “the audience is everyone, all of the time.” He explains how the corporation uses data to identify...
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Apr 7, 202631 minS6In this episode, Georgia Scott, Director of Integrated Marketing at Monzo, joins Ian to explore what it means to be a “master generalist” leading marketing inside one of the UK’s fastest‑growing banks. She explains how...
Mar 3, 202631 minS6In this episode, Caroline Adams, Head of Marketing at Interflora, joins Ian to explore how a 100-year-old brand stays emotionally relevant in a competitive, digital-first category. She reveals how Interflora is...
Feb 3, 202652 minS6James Best CBE, Chair of the Committee of Advertising Practice, and Matt Bourn, Director of Communications at the Advertising Association, join Ian to explore why trust is one of the most valuable assets a brand can...
Jan 20, 202624 minS6Claire Brunel, Brand Campaign Manager at EDF, joins Ian to unpack how one of the UK’s biggest energy brands is building trust in a high‑emotion category. Claire reveals how EDF’s new brand platform, “Change is in our...
Nov 12, 202527 minS5Mike Cheetham, Head of Culture, Entertainment, Digital, and Media at Diageo, joins Ian Whittaker to explore why there's no "secret sauce" to great marketing - just a balance of curiosity, data and intuition. Learn how...
Oct 14, 202520 minS5Alicia Kharod, Co-Founder of Wild Chai, and Cllr Tom Bruce, Deputy Leader of the Council at London Borough of Hounslow, join award-winning media analyst Ian Whittaker to discuss the importance of driving awareness...
Sep 2, 202528 minS5Jo McClintock, VP Brand & Marketing at Trainline, joins award-winning media analyst, Ian Whittaker, to share why she encourages her marketing team to be scientists and how that’s enabled the business to prove the value...
Episode #7
Rightmove: The power of brand.
Jul 23, 202535 minS5Matt Bushby, CMO at Rightmove, joins award-winning media analyst, Ian Whittaker, to discuss how he is driving the expansion of Rightmove’s services to empower both consumers and agents in the home-moving process, and...
Episode #6
Uber: The brand and performance flip.
Jun 17, 202531 minS5Eloi Casali, Media Lead UKI at Uber, joins award-winning analyst, Ian Whittaker, to delve into the strategies that help Uber maintain its status as a global powerhouse, the importance of strong brand image for standout...
Apr 30, 202527 minS5Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and...
Mar 18, 202525 minS5Fraser Brown, Retail Director at Heathrow, joins Ian Whittaker to discuss why airports are a powerful platform for brand communication, sharing examples of campaigns that are engaging audiences creatively, combining the...
Mar 5, 202536 minS5Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers...
Feb 20, 202523 minS5Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to...
Jan 23, 202531 minS5Mays Elansari, Senior Brand Marketing Specialist, joins Ian to discuss the role of long-term brand building in modern marketing and why effective stakeholder management across departments is key to marketing success...
Nov 28, 202434 minS4Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, joins Ian to share his latest research on optimising your marketing media mix. His recent study shows marketers have developed an over-reliance on performance...
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