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Hosted by JCDecaux UK · 🇺🇸 US · EN · 48 episodes
Established thought leaders with verified media credentials.
Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom. With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations with the CFO, demonstrate why advertising matters and show how marketing drives shareholder value. This network of experts offers considered discussion and practical perspectives to help marketers navigate an increasingly complex marketing landscape. Digital Changemakers fro
JCDecaux UK hosts Digital Changemakers, a business show with 48 episodes published.
In this episode, David Wilding, EVP of Strategy at WPP, joins guest host, Kate Tovey, Director of Customer Engagement at JCDecaux, to explore why brand marketing needs a rebrand in today’s boardrooms. David explains how
In this episode, Chris Mawdsley, Head of Media Strategy at the BBC, joins Ian to unpack what it means to plan media when “the audience is everyone, all of the time.” He explains how the corporation uses data to identify
In this episode, Georgia Scott, Director of Integrated Marketing at Monzo, joins Ian to explore what it means to be a “master generalist” leading marketing inside one of the UK’s fastest‑growing banks. She explains how h
In this episode, Caroline Adams, Head of Marketing at Interflora, joins Ian to explore how a 100-year-old brand stays emotionally relevant in a competitive, digital-first category. She reveals how Interflora is reframing
James Best CBE, Chair of the Committee of Advertising Practice, and Matt Bourn, Director of Communications at the Advertising Association, join Ian to explore why trust is one of the most valuable assets a brand can buil
Claire Brunel, Brand Campaign Manager at EDF, joins Ian to unpack how one of the UK’s biggest energy brands is building trust in a high‑emotion category. Claire reveals how EDF’s new brand platform, “Change is in our pow
Mike Cheetham, Head of Culture, Entertainment, Digital, and Media at Diageo, joins Ian Whittaker to explore why there's no "secret sauce" to great marketing - just a balance of curiosity, data and intuition. Learn how Mi
Alicia Kharod, Co-Founder of Wild Chai, and Cllr Tom Bruce, Deputy Leader of the Council at London Borough of Hounslow, join award-winning media analyst Ian Whittaker to discuss the importance of driving awareness t
Jo McClintock, VP Brand & Marketing at Trainline, joins award-winning media analyst, Ian Whittaker, to share why she encourages her marketing team to be scientists and how that’s enabled the business to prove the value o
Matt Bushby, CMO at Rightmove, joins award-winning media analyst, Ian Whittaker, to discuss how he is driving the expansion of Rightmove’s services to empower both consumers and agents in the home-moving process, and why
Eloi Casali, Media Lead UKI at Uber, joins award-winning analyst, Ian Whittaker, to delve into the strategies that help Uber maintain its status as a global powerhouse, the importance of strong brand image for standout,
Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and in
Fraser Brown, Retail Director at Heathrow, joins Ian Whittaker to discuss why airports are a powerful platform for brand communication, sharing examples of campaigns that are engaging audiences creatively, combining the
Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers ca
Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evol
Mays Elansari, Senior Brand Marketing Specialist, joins Ian to discuss the role of long-term brand building in modern marketing and why effective stakeholder management across departments is key to marketing success. Hav
Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, joins Ian to share his latest research on optimising your marketing media mix. His recent study shows marketers have developed an over-reliance on performance m
Benjamin Court, Global Marketing Manager - E45 at Karo Healthcare and Rich Miles, Co-Founder at The Diversity Standards Collective (DSC) join Ian to talk about the power of authenticity in ads, the results that this can
Jeremy Cartwright, Consulting Director at Nielsen and Jon Harman, Head of Data at JCDecaux UK, join Ian to discuss their latest collaborative research, ‘Location Matters for MMM’, which shows that including postcode-leve
Marc Greene, Commercial Director at In Kind Direct, joins Ian Whittaker for an insightful discussion around the important role that marketing plays in the charity’s strategy and how they are tackling the issue of hygiene
Kate Tovey
JCDecaux
1 appearance on this show
David Wilding
WPP
1 appearance on this show
Chris Mawdsley
BBC
1 appearance on this show
Caroline Adams
Interflora
1 appearance on this show
Matt Bourn
Advertising Association
1 appearance on this show
James Best CBE
Committee of Advertising Practice
1 appearance on this show
Claire Brunel
EDF
1 appearance on this show
Mike Cheetham
Diageo
1 appearance on this show
Cllr Tom Bruce
London Borough of Hounslow
1 appearance on this show
Alicia Kharod
Wild Chai
1 appearance on this show
Jo McClintock
Trainline
1 appearance on this show
Matt Bushby
Rightmove
1 appearance on this show
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Digital Changemakers is hosted by JCDecaux UK. The show is categorised under business (marketing) and has published 48 episodes.
Digital Changemakers has published 48 episodes.
Digital Changemakers regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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Episodes of Digital Changemakers average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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