Hosted by Andy Groller and James Kravic · EN-US · 79 episodes
Established thought leaders with verified media credentials.
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Andy Groller and James Kravic hosts Digital Banter, a business show with 79 episodes published.
This week we’re joined by Rai Hyde Cornell , founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy.
This week, we’re joined by Ishaan Shakunt, Founder of Spear Growth, to talk about what happens when buyers turn to ChatGPT instead of Google. We break down how B2B marketers can stay visible in AI search results, rethink
There’s a growing myth in B2B that ABM requires a mountain of tools, a massive team, and a complex orchestration layer to succeed. But what if the real key is simplicity? In this episode, we’re joined by Isaac Ware, Dire
The CMO job has never been harder – and most people are sugarcoating it. Economic pressure. AI disruption. Sky-high expectations with half the resources. On this episode of Digital Banter, Drew Neisser, Founder of CMO Hu
Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking suc
Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted. In this episode of Digital Banter, we're joined by Alexis Garrison to unpack real-life HubS
Crafting messaging that stands out in today’s competitive landscape is essential for effective advertising. In this episode, we’ll walk you through the core elements of building compelling ad copy that speaks directly to
Join us on Digital Banter as we dive into the next phase of our campaign planning series: making great content for paid media. We’ll cover how to adapt and repurpose your existing content for ads, and explore the latest
In this episode, James and Andy tackle the crucial step of conducting a paid media content audit. Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being o
On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation. Learn how to identify and target the right audience for your ad campaigns by understanding who they are, wh
James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals. What You’ll Learn: 1) How to set realistic goal
Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results? In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The
Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should. Demand gen teams often take messaging and pos
Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn. In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And w
Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rari
Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all dem
We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us. However, while this tren
In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overl
The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this
So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages. That's why on this week's episode of Digita
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Digital Banter is hosted by Andy Groller and James Kravic. The show is categorised under business (marketing) and has published 79 episodes.
Digital Banter has published 79 episodes.
Digital Banter regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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Digital Banter hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Digital Banter average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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