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Hosted by Sonja Pototzki-Raymond · 🇺🇸 US · EN-AU · 38 episodes
Established thought leaders with verified media credentials.
If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.
Sonja Pototzki-Raymond hosts Diary of The Search Queen, a business show with 38 episodes published.
If you’ve ever said “I know I need to get my salon sorted on Google… but I have no idea where to start,” this episode is for you. In this episode of Diary of the Search Queen, I walk you through the exact 90-day Google g
More traffic doesn’t mean more clients. And this is where most salon owners are getting it wrong. In this episode of Diary of the Search Queen , I break down why driving Google traffic is only half the job, and why your
Have you ever searched your own salon and thought… “Why am I nowhere to be found?” You’re not alone. In this episode of Diary of the Search Queen , I break down exactly why some salons consistently show up on Google, in
There’s a lot of pressure on business owners to rely on referrals, word-of-mouth, or social media to keep bookings coming in, but what happens when those channels disappear overnight? In this episode of Diary of the Sear
In this week’s episode, I’m joined by the inspiring Lisa from Glamour Empire in Tamworth, NSW, an incredible salon owner who, alongside her business partner Renee, has 2.5x’d her salon revenue in just three months. Yep,
In this inspiring episode, I sit down with the powerhouse behind Coast Hair Henley, Gemma Urbank, who proves what’s possible when courage meets strategy. When we first met, Gemma had her back against the wall. Revenue wa
In today’s episode, I’m joined by one of my all-time favourite clients, the incredible Rosemary Chalmers, owner of D'or Hairstylists in New Zealand. When Rosemary and I first met, her salon had inconsistent bookings and
Still think your Google Business Profile is “just another listing”? In this episode of Diary of the Search Queen, I’m breaking down the most powerful free visibility tool in the entire salon industry, the one that decide
Still think Google Ads is too expensive for your salon? In this episode of Diary of the Search Queen, I’m busting the biggest myth that’s keeping salon owners broke, burnt out, and believing that visibility is something
What Actually Gets You Found on Google (And Why Most Salons Miss It) Think your salon will magically show up on Google just because you have a website? Think again. In this episode of Diary of the Search Queen, I break d
Tired of dancing on Reels, posting every day, and still staring at empty salon chairs? In this episode of Diary of the Search Queen, I’m breaking down the real reason so many salon owners are stuck in the scroll-and-hope
🎙️ Episode 27: The UNFILTERED Truth About Purpose, Healing & Becoming Magnetic as a Leader What if your anxiety, your fear, and even your burnout weren’t signs to stop—but signs to come home to yourself? In this raw and
Episode 7: The hard truth about business growth What happens when your world is falling apart behind the scenes, but the business must go on? In this powerful episode of Diary of the Search Queen, I sit down with one of
Episode 25: She Stopped Discounting and Doubled Her Bookings: How Ceri Scaled Coastal Blondes with Google Ads & SEO What happens when you stop relying on discounts and Facebook ads and start showing up on Google where yo
From Burnout to Booked Out, How Iris Rebuilt Her Salon & Stopped Doing It All What happens when your socials are hacked, your ads flop, and your salon feels like it’s stuck on survival mode? In this episode of Diary of t
Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen from Champions Gym, shows us exactly what resilience, leadership, and hea
Ever wondered if Google Ads or SEO is better for your salon? In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?” Here’s the truth: choosing the wrong strategy (at
If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you. I’m diving deep into the science of keeping your salon chairs full all year round. In this episode, I sha
Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, but Google Ads work on intent, bringing warmer, high-quality leads ready t
What happens when you build the empire of your dreams… only to realise you’ve lost yourself in the process? In this episode of Diary of the Search Queen, I sit down with powerhouse strategist Lezly Kaye. Lezly went from
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Diary of The Search Queen is hosted by Sonja Pototzki-Raymond. The show is categorised under business (entrepreneurship) and has published 38 episodes.
Diary of The Search Queen has published 38 episodes.
Diary of The Search Queen regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Diary of The Search Queen is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Diary of The Search Queen hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Diary of The Search Queen average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Diary of The Search Queen's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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