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Destination Roadmapping

Hosted by Vicky Soderberg · society · EN-US

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About this Podcast:

A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.

Pitch Analysis

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Contact path

Public web form

Booking probability

31%

Guest openness

Selective

80/100
Required Score

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Questions about Destination Roadmapping

What is Destination Roadmapping about?

A 10-minute spark of inspiration with a side of tough love, helping small towns create big impact through tourism, events, and unforgettable visitor experiences.

Who hosts Destination Roadmapping?

Destination Roadmapping is hosted by Vicky Soderberg. The show has published 63 episodes to date.

What has Destination Roadmapping covered recently?

Recent episodes include "What Happens After Your Festival Ends?" (28 October 2026, 10 minutes), "Your town is friendly, do visitors feel it?" (21 October 2026, 10 minutes), and "What are you assuming will happen?" (14 October 2026, 10 minutes).

How often does Destination Roadmapping publish?

Destination Roadmapping publishes roughly weekly, with episodes averaging 10 minutes across 63 episodes.

How hard is it to get booked on Destination Roadmapping?

Booking probability for Destination Roadmapping is 31%, and the host is rated Selective on guests. Destination Roadmapping requires a Pod Score of 80 or higher. Destination Roadmapping's contact route on record: public web form.

Who should pitch Destination Roadmapping?

The strongest fits for Destination Roadmapping are Travel Agencies & Tours and Fitness, Golf & Recreation. Destination Roadmapping has a society audience.

About the host

Vicky Soderberg hosts Destination Roadmapping, a society podcast with 63 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #64

    What Happens After Your Festival Ends?

    Oct 28, 202610 min

    The festival ends at five. Your visitors might still be deciding where to eat. When the music stops and vendors start packing up, does the visit continue or do people head somewhere else for dinner? In this episode of...

  • Episode #63

    Your town is friendly, do visitors feel it?

    Oct 21, 202610 min

    Your town is friendly. But does someone who’s never been there feel it? Being welcoming to people you know and helping a visitor feel comfortable are different things. A shop where nobody looks up, directions that...

  • Episode #62

    What are you assuming will happen?

    Oct 14, 202610 min

    A new streetscape will bring more visitors. A bigger festival will generate overnight stays. A new attraction will increase local spending. Maybe. But what makes you so sure? Communities often approve tourism, downtown...

  • Episode #61

    Are You Funding Symptoms or Solutions?

    Oct 7, 202610 min

    Are you creating solutions or just making the symptom look better? In this episode of Destination Roadmapping, Vicky looks at what happens when short-term fixes quietly become long-term strategies. A program, event, or...

  • Episode #60

    What's Holding Your Destination Back?

    Sep 30, 202610 min

    Sometimes a good project doesn’t fail because it was a bad idea. It fails because the conditions it needed were never put in place. In this episode of Destination Roadmapping , Vicky looks at the gap between what...

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  • Episode #59

    Does Your Community Need More Ideas?

    Sep 23, 202610 min

    Small towns rarely suffer from a shortage of ideas. The problem is what happens when every new idea gets added to the pile and almost nothing ever comes off. In this episode, Vicky talks about why “good idea” does not...

  • Episode #58

    What Does Success Look Like in 5 Years?

    Sep 16, 202610 min

    Do you have any idea what tourism success could look like in your community five years from now? Far too often, we measure progress by what we started, what we built, what we promoted, or funded. Unfortunately, activity...

  • Episode #57

    What Happens When Your Champion Leaves?

    Sep 9, 202610 min

    What if your tourism champion walks out the door? Vicky tackles the silent risk lurking behind over-dependence on one champion in this episode of Destination Roadmapping. She addresses lost relationships, undocumented...

  • Episode #56

    Is Your Event Worth Staying Overnight For?

    Sep 2, 202610 min

    Does your event actually justify a hotel stay or are you simply wishing attendees will transform a completely feasible day trip into an overnight excursion? On this episode of Destination Roadmapping, Vicky explains...

  • Episode #53

    What Hours Should We Be Open?

    Aug 6, 202612 min

    Choosing business hours should involve more than asking, “What works for us?” In this episode of Destination Roadmapping, Vicky looks at how shops, museums, attractions, visitor centers, and downtown businesses can...

  • Episode #52

    What...this isn't Australia?

    Jul 29, 202611 min

    What happens when your town shares a name with another destination and visitors find the wrong hotels, events, attractions, or even the wrong state? In Episode 52, Vicky looks at the very believable myth of travelers...

  • Episode #51

    Is Being Historic a Gift or a Curse?

    Jul 22, 202611 min

    Send us Fan Mail Being historic can be one of a community’s greatest tourism assets, or it can be a very comfortable excuse for offering visitors remarkably little to do. In this episode, Vicky explores the difference...

  • Episode #49

    The Email Nobody Answered

    Jul 1, 202610 min

    Send us Fan Mail How many opportunities has your organization lost because nobody answered an email? You'll probably never know. A sponsor looking for partnership information. A vendor asking about booth space. A...

  • Episode #48

    Do You Have Too Many Vendors?

    Jun 24, 202611 min

    Send us Fan Mail What if the problem isn't that you need more vendors? What if you already have too many? In this episode of Destination Roadmapping, Vicky challenges one of the most common assumptions in event...

  • Episode #47

    The Capacity Mirage

    Jun 17, 202610 min

    Send us Fan Mail Many community organizations have a phrase they rely on when resources get tight: "We'll figure it out." At first, it sounds admirable. Resourceful. Resilient. But what happens when "we'll figure it...

  • Episode #46

    The Return Visit Formula

    Jun 10, 202610 min

    Send us Fan Mail Getting someone to visit once is great. Getting them to come back is where the real magic (and sustainability) happens. This week, Vicky dives into The Return Visit Formula : seven practical strategies...

  • Episode #45

    Rethinking "That Won't Work Here"

    Jun 3, 202610 minS0

    <p>Send us Fan Mail</p><p>Sometimes the most exasperating phrase in tourism, events, and community development is:</p><p><b>“We tried that already.”</b></p><p>In this episode of Destination Roadmapping, Vicky explores...

  • Episode #44

    The Expectation Escalation Problem

    May 27, 202611 minS0

    <p>Send us Fan Mail</p><p>Every successful event eventually faces the same dangerous question:</p><p>“What should we add next year?”</p><p>In this episode of Destination Roadmapping, Vicky dives into the Expectation...

  • Episode #43

    What if Your Downtown isn't the Main Draw?

    May 21, 202611 minS0

    <p>Send us Fan Mail</p><p>Some communities spend years trying to turn downtown into the star attraction while visitors are actually coming for the lake, the sports complex, the trails, the rodeo, or the...

  • Episode #42

    When Your Visitor Experience is Built Around Assumptions

    May 13, 202610 minS0

    <p>Send us Fan Mail</p><p>Some communities are building tourism experiences for visitors they WISH they had instead of the visitors already showing up.</p><p>And that disconnect creates problems fast.</p><p>In this...

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