Hosted by Vicky Soderberg · 🇺🇸 US · EN-US · 48 episodes
Established thought leaders with verified media credentials.
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Vicky Soderberg hosts Destination Roadmapping, a society show with 48 episodes published.
Send us Fan Mail What if the problem isn't that you need more vendors? What if you already have too many? In this episode of Destination Roadmapping, Vicky challenges one of the most common assumptions in event planning:
Send us Fan Mail Many community organizations have a phrase they rely on when resources get tight: "We'll figure it out." At first, it sounds admirable. Resourceful. Resilient. But what happens when "we'll figure it out"
Send us Fan Mail Getting someone to visit once is great. Getting them to come back is where the real magic (and sustainability) happens. This week, Vicky dives into The Return Visit Formula : seven practical strategies f
Send us Fan Mail Sometimes the most exasperating phrase in tourism, events, and community development is: “We tried that already.” In this episode of Destination Roadmapping, Vicky explores why communities often abandon
Send us Fan Mail Every successful event eventually faces the same dangerous question: “What should we add next year?” In this episode of Destination Roadmapping, Vicky dives into the Expectation Escalation Problem, when
Send us Fan Mail Some communities spend years trying to turn downtown into the star attraction while visitors are actually coming for the lake, the sports complex, the trails, the rodeo, or the hospital In this episode o
Send us Fan Mail Some communities are building tourism experiences for visitors they WISH they had instead of the visitors already showing up. And that disconnect creates problems fast. In this episode of Destination Roa
Send us Fan Mail What makes visitors stay longer in a community? It may not be your attractions, your branding, or your event calendar. It might be something much simpler: Shade. Seating. Snacks. In this episode of Desti
Send us Fan Mail If your vendors are complaining about low traffic, but your event felt busy, you don’t have an attendance problem. You have a layout problem. In this episode of Destination Roadmapping, we’re digging int
Send us Fan Mail Are people visiting your town or just passing through it? Many communities see constant traffic and assume that means tourism is healthy. Cars are moving. Gas stations are busy. Drive-thrus stay packed.
Send us Fan Mail What if the thing you think makes your event “family-friendly" is actually holding it back? In this episode of Destination Roadmapping, we’re challenging one of the most automatic decisions in event plan
Send us Fan Mail Some of the best experiences in your community might be the hardest for visitors to step into. Not because they’re bad. Because they’re built on familiarity. In this episode, we’re unpacking the “locals
Send us Fan Mail We’ve all experienced it. The meeting ends. Everyone nods. “Great discussion.” Chairs slide back. And then the real conversation starts, in the hallway, in the parking lot. In this episode of Destination
Send us Fan Mail Tourism seasons rarely unfold exactly the way we expect. Gas prices shift, travel habits change, weather refuses to cooperate, and sometimes a random 12-second video sends visitors somewhere you never sa
Send us Fan Mail Most small-town events are incredibly organized. But they’re organized for the committee, not the crowd. If your layout makes sense to the board but confuses first-timers If vendors are placed based on h
Send us Fan Mail If someone pulled into your town at 3:00 p.m. on a Friday, no wedding, no meeting, no relatives to visit, would they stay 24 hours? Or would they quietly keep driving? In this episode, we’re walking thro
Send us Fan Mail Ever leave a meeting uncertain if anything actually got decided? You’re not alone. In small towns, meetings are where vision, risk, nostalgia, and practicality all collide, and without clear purpose and
Send us Fan Mail Not every struggling event crashes. Some just quietly fade away. Attendance dips slightly. Sponsors still sign, but ask more questions. Volunteers respond a little slower. Energy feels softer. Nothing br
Send us Fan Mail Your town isn’t falling behind. It’s overwhelmed. In this episode, we unpack a truth most small-town leaders quietly carry but rarely say out loud: overwhelm is not a failure of effort, it’s a failure of
Send us Fan Mail When something goes sideways at an event (and it always will) why does everyone freeze? A line backs up. A performer is late. A guest asks a simple question. Staff look at volunteers. Volunteers look at
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Destination Roadmapping is hosted by Vicky Soderberg. The show is categorised under society (culture) and has published 48 episodes.
Destination Roadmapping has published 48 episodes.
Destination Roadmapping regularly covers society, culture, places. It sits in the society category, with a culture focus.
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Episodes of Destination Roadmapping average 11 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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