Oct 29, 202647 min
This is part one of a two-part reaction to episode 103, where a panel of leading destination agencies agreed on two big things: AI is commoditizing tactical execution, and the DMO procurement process is broken. What...
About this Podcast:
Destination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer thought-provoking insights, honest debates, and practical takeaways. Part love letter to the industry, part therapy session, and part user manual, Destination Discourse is your trusted source for real talk and expert advice. Join us to explore inspiring campaigns, hear from leading voices, and gain the insights you need to elevate your destination strategies.
Pitch Analysis
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
80/100
Required Score
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What is Destination Discourse about?
Destination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism.
What has Destination Discourse covered recently?
Recent episodes include "105: What Are DMOs Actually Paying Agencies For? (Agency Panel Reaction, Pt. 1)" (29 October 2026, 47 minutes), "104: Why Aren't DMOs Weaponizing Their Local Universities for Visitors and Advocacy? (Kristen Adamo)" (22 October 2026, 54 minutes), and "103: What Do the Industry's Top Agencies Really Think About the Future of Destination Marketing?" (15 October 2026, 113 minutes).
How often does Destination Discourse publish?
Destination Discourse publishes roughly weekly, with episodes averaging 60 minutes.
How hard is it to get booked on Destination Discourse?
Booking probability for Destination Discourse is 33%, and the host is rated Selective on guests. Destination Discourse requires a Pod Score of 80 or higher. Destination Discourse's contact route on record: public web form.
Who should pitch Destination Discourse?
The strongest fits for Destination Discourse are Marketing, Advertising & PR. Destination Discourse has a business audience.
About the host
Destination Discourse is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #104
104: Why Aren't DMOs Weaponizing Their Local Universities for Visitors and Advocacy? (Kristen Adamo)
Oct 22, 202654 minEvery DMO says it wants community partners, yet most ignore the one institution already moving thousands of people into their destination every year. Kristen Adamo, President and CEO of Go Providence, joins Stuart...
Episode #103
103: What Do the Industry's Top Agencies Really Think About the Future of Destination Marketing?
Oct 15, 20261h 53mFor the first time ever, four of destination marketing's biggest agency partners sat down together, on the record, to talk openly about where this industry is headed. Dan Janes of KHM, Laura Libby of Miles Partnership...
- Oct 8, 202653 min
Luxury hotels keep going up. Affordable housing doesn't. As destinations chase the top of the K-shaped economy, the residents who staff the front desks and pour the pints are getting priced out - and without them, the...
- Oct 1, 202656 min
Every DMO generates a constant stream of intelligence - agency reports, meeting transcripts, sales calls, partner conversations - and most of it ends up trapped in someone's inbox or a folder nobody can find. What if...
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- Sep 24, 20261h 48m
Two years, 100 episodes, and zero preparation. In the first-ever live edition of Destination Discourse, Stuart Butler and Adam Stoker take audience questions in real time and put their own positions on trial. Adam...
- Sep 17, 202657 min
Destinations International's 2025 Destination Next study says DMOs should stop just promoting the visitor experience and start owning it. Seth Lieber, founder of Seth Lieber Creative and a former DMO and theater...
- Sep 10, 202653 min
A city council in Georgia just replaced a high-performing DMO with a firm that faked its client list - and barely anyone with standing pushed back. Returning guest Bill Geist (Board Leadership for Destinations, making...
- Aug 27, 202655 min
Stuart and Adam open with Dubai's viral resident-referral campaign - turning locals into paid travel advocates - before returning Destie Dan Janes (KHM Agency) lays out his thesis: DMO boards have never been more...
- Aug 20, 202658 min
Every DMO panel is a highlight reel - so why does no one ever mention what didn't work? Returning guest Dan Gibson (Visit McMinnville) joins Stuart Butler and Adam Stoker to make the case that destination marketing's...
- Aug 13, 202652 min
Every vendor in the industry suddenly has an "AI visibility score" to sell you. Stuart Butler and Adam Stoker dig into whether GEO (Generative Engine Optimization) is real measurement or an expensive mirage, joined by...
- Aug 6, 20261h 5m
Stuart Butler and Adam Stoker step outside destination marketing to spot the trends reshaping consumer attention right now - and don't even agree on which ones matter most. Adam opens with Reddit, still one of the most...
- Jul 30, 202650 min
In this episode of Destination Discourse, Stuart Butler and Adam Stoker recap Adam's latest CMO Jam - a live, candid roundtable with six DMO marketing leaders - and dig into the ideas that stuck. The biggest one...
- Jul 23, 202651 min
AI is already cutting DMOs out of the trip-planning conversation - and Will Wright (Destination Core) thinks most destination websites are wasting the one asset that could save them: real local knowledge. Will's thesis...
- Jul 16, 202652 min
In this episode of Destination Discourse, Stuart Butler and Adam Stoker tackle a question most DMOs would rather avoid: why should AI ever trust your content over anyone else's? Stuart's thesis - DMOs have grown...
- Jul 9, 202654 min
Dan Flores, Head of Tourism at Satisfi Labs, joins Stuart Butler and Adam Stoker with an uncomfortable premise: most DMOs are still treating AI like a gadget instead of a coworker. Dan explains why "we need AI on the...
- Jul 9, 202654 minS0
<p>Dan Flores, co-founder of Satisfy Labs, joins Stuart Butler and Adam Stoker with an uncomfortable premise: most DMOs are still treating AI like a gadget instead of a coworker. Dan explains why "we need AI on the...
- Jul 2, 202651 minS0
<p>Most DMOs talk about economic impact. Chris Fair, CEO of Resonance Co and author of the annual Best Cities report, talks about something harder to measure — and more consequential: whether a city is actually...
- Jul 2, 202651 min
Most DMOs talk about economic impact. Chris Fair, CEO of Resonance Co and author of the annual Best Cities report, talks about something harder to measure — and more consequential: whether a city is actually lovable. In...
Episode #87
87: Would Your Stakeholders Fight to Keep You If You Disappeared Tomorrow? (Gary Sherwin)
Jun 25, 202658 minS0<p>Most DMOs measure success in website clicks and visitor guide downloads. Gary Sherwin has spent 20 years at Visit Newport Beach asking a harder question: if you disappeared tomorrow, would your stakeholders call you...
Recent guests
Recent guests on Destination Discourse. Study who booked and why before you pitch.
D
Dan Gibson
attorney and adjunct law professor, Reverend & The Reprobate Podcast
W
Will Wright
Safe Streets advocate and member, Galveston Historical Foundation
D
Dan Flores
historian, former A.B. Hammond Professor Emeritus of Western History at the University of Montana, International Masonry Training & Education Foundation
C
Chris Fair
President and CEO, Oilfield Data Services
Best industries to pitch Destination Discourse for
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