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Design Different

Hosted by Jake Burdess · arts · EN-GB

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About this Podcast:

For independent thinkers in design and business. Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works. With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work. Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately. Clarity. Systems. Design that works.

Pitch Analysis

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Contact path

Public web form

Booking probability

22%

Guest openness

Selective

80/100
Required Score

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Questions about Design Different

What is Design Different about?

For independent thinkers in design and business. Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.

Who hosts Design Different?

Design Different is hosted by Jake Burdess. The show has published 25 episodes to date.

What has Design Different covered recently?

Recent episodes include "DD0025 - Why Great Design Might Mean Being Temporarily Unpopular" (10 July 2025, 8 minutes), "DD0024 - Creative Rut Reset: Two Paths to Reignite Your Work" (3 July 2025, 9 minutes), and "DD0023 - Design After AI: How to Stay Irreplaceable by 2030" (26 June 2025, 9 minutes).

How often does Design Different publish?

Design Different publishes roughly weekly, with episodes averaging 11 minutes across 25 episodes.

How hard is it to get booked on Design Different?

Booking probability for Design Different is 22%, and the host is rated Selective on guests. Design Different requires a Pod Score of 80 or higher. Design Different's contact route on record: public web form.

Who should pitch Design Different?

The strongest fits for Design Different are Design Services and Business & Management Consulting. Design Different has an arts audience.

About the host

Jake Burdess hosts Design Different, an arts podcast with 25 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #25

    DD0025 - Why Great Design Might Mean Being Temporarily Unpopular

    Jul 10, 20258 minS1

    <p>In this episode of Design Different, Jake dives deep into why truly effective design sometimes requires making decisions that aren't immediately popular. He explores why the most valuable insights are often the...

  • Episode #24

    DD0024 - Creative Rut Reset: Two Paths to Reignite Your Work

    Jul 3, 20259 minS1

    <p>Hitting that quiet plateau where the work keeps rolling but the spark feels dim? In this episode, Jake dissects why mid-career designers and founders drift into creative inertia, and why the usual prescription of...

  • Episode #23

    DD0023 - Design After AI: How to Stay Irreplaceable by 2030

    Jun 26, 20259 minS1

    <p>AI is rapidly swallowing up the repetitive parts of design work—wireframes, layout tweaks, content variants. So where does that leave you as a designer?</p><p>In this solo episode, Jake breaks down what design after...

  • Episode #22

    DD0022 - Design at a Crossroads: Thriving in the 2025 AI Revolution

    Jun 19, 20259 minS1

    <p>Design is at a pivotal crossroads in 2025. AI is dramatically reshaping our tools, redefining our roles, and transforming our industry. In this deeply reflective and extensive episode, I'll explore in detail how...

  • Episode #21

    DD0021 - Why Great Design Leadership Starts with Systems, Not Just Taste

    Jun 12, 20257 minS1

    <p>In this episode, I explore a big shift in how I think about design leadership. It's not just about having great taste or a strong creative vision. Those things matter, but they don't scale. What does? Building...

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  • Episode #20

    DD0020 - A Chat with Matt Turnbull from Vocal

    Jun 5, 20251h 30mS1

    <p>In this episode of Design Different, I talk with Matt Turnbull. A thoughtful product designer and former freelance colleague, Matt and I chat about about navigating change in the creative world. We explore the...

  • Episode #19

    DD0019 - Why Your Creative Freedom Depends on Having a System

    May 29, 20258 minS1

    <p>In this episode, we unravel one of the biggest myths in design: that creativity means total freedom. Drawing on lessons from traditional graphic design, UX strategy, and two decades of real-world practice, we explore...

  • Episode #18

    DD0018 - Decision Logic: The Missing Layer in Your Design System

    May 22, 20256 minS1

    <p>In this episode, we dig into a problem no one talks about enough: the lack of decision clarity in modern design teams. It’s not that we don’t collaborate. It’s that no one knows who’s making the final call. From...

  • Episode #17

    DD0017 - From Motion to Meaning: Building Momentum in a World Obsessed with Speed

    May 15, 20255 minS1

    <p>Speed looks productive. It flatters the roadmap. It makes teams feel like they’re moving. But what if all that motion isn’t getting you anywhere?</p><p>In this episode, Jake unpacks the critical difference between...

  • Episode #16

    DD0016 - Design ROI: Turning Pixels into Profits

    May 8, 20256 minS1

    <p>Design can be the strongest growth lever in your business—if you know how to prove it. In this episode Jake breaks down the concrete framework he uses with founders to translate pixels into profit. You will learn the...

  • Episode #15

    DD0015 - Design Systems That Breathe: How to Keep Yours Alive

    May 1, 20258 minS1

    <p>Most design systems launch in a blaze of excitement, then fade into cluttered folders and copy-pasted code. In this episode of Design Different I explain why that slow decay happens, how to run a design system as a...

  • Episode #14

    DD0014 - Start Less. Finish More.

    Apr 24, 20255 minS1

    <p>Designers are brilliant at starting things, but finishing? That’s where everything stalls. In this episode, Jake unpacks why so many creative projects die unfinished, and what indie hackers get right about momentum...

  • Episode #13

    DD0013 - Your Work Is Good. Your Message Isn’t Clear.

    Apr 17, 20257 minS1

    <p>Why do great designers struggle to sell themselves, and why do polished brands fall apart the moment they go online? In this episode, we explore the deeper systems failure at the heart of both problems. Whether...

  • Episode #12

    DD0012 - From Chaos to Clarity: Why Systems Make Creative Work Better, Not Worse

    Apr 10, 20258 minS1

    <p>Creative work often feels chaotic, and design systems often get mistaken for rigid templates. In this episode, we explore what’s really behind the friction, and how the right systems can transform not just your...

  • Episode #11

    DD0011 - Design as Leadership: Why Thinking Like a Designer Changes Everything

    Apr 3, 20259 minS1

    <p>Design isn’t about visuals, and strategy isn’t a deliverable. In this special episode, we explore how thinking like a designer and making strategy a core leadership practice helps founders, creative leaders, and...

  • Episode #10

    DD0010 - Clarity and Consequence: What Makes Design Actually Work

    Mar 27, 20258 minS1

    <p>Design isn't just about how something looks — it's about what it enables. In this episode, we unpack why clarity is the most undervalued skill in modern design and explore how real design impact is measured in...

  • Episode #9

    DD0009 - Good Designers Think in Screens. Great Ones Think in Sequences.

    Mar 20, 20256 minS1

    <p>Most designers focus on the screen in front of them. Great designers focus on the flow between them. In this episode, we unpack why designing in sequences — not just snapshots — separates real experience design from...

  • Episode #8

    DD0008 - Why You Don’t Need to Be Original to Be Successful in Design

    Mar 13, 20258 minS1

    <p>There’s a persistent myth in the design industry that success depends on being relentlessly original. In this episode, we challenge that belief and explore why the most successful designers are often the most...

  • Episode #7

    DD0007 - Designing for Human Habits (Not Just Usability)

    Mar 6, 20258 minS1

    <p>Usability makes something easy to use. But habit is what brings people back. In this episode, we go beyond clicks and clean UI to explore how designers can align with real human behaviour. Learn how to build...

  • Episode #6

    DD0006 - How to Build Your First Design System (Even if You’re Solo)

    Feb 27, 20257 minS1

    <p>Design systems aren’t just for big teams. In this episode, we break down how solo designers can build lightweight, practical systems that save time, reduce errors, and bring structure to their work. If you’re tired...

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