Dental Confidential
147. Happy October: Fun, Frosting and Founder Energy
Happy October! This one's a quick pop-in because I'm in a trifecta right now with a lot of moving parts. I'm coming off a trip to Wisconsin to see my daughter and back into 80-degree Charleston, which is heaven. If you're up north you're in the October feels and that means three straight months of built-in opportunities to do something fun and memorable for your guests. But the real shift I want you to try on this quarter is a word. In this episode: The orange-and-black toothbrushes we handed out at the Lakeview Halloween walk and why little things like that are what people actually remember Why I woke up at 2:30am with ideas and finally admitted it: I'm a creator and I stopped playing in that energy for a while People don't remember what you put in their mouth. They remember how they felt. The words I want out of your vocabulary: clinic, waiting room, staff and now, practice "I own a practice" vs. "I own a business". Try the founder/CEO identity on for the next three months and watch what changes Q4 and benefits season: how to call it out whether you're in-network or fee-for-service Your website audit for last quarter: does it speak to you? Do you see yourself in it? Choosing your platform (and why I'm finally stepping onto TikTok, plus why I'll never leave Instagram) AI slop on social: if I can't see your eyeballs, I'm not coming to your business Why paying someone for AI content is spending , not investing and what to do instead (train someone in-house or go boutique agency) $55 new-patient specials, discounting and whether a discount shopper is the patient you actually want Money follows who you become and the subconscious blocks keeping you stuck at the same number year after year The luxury microsuite model I'm bringing forward, plus what's coming for White Hot Frosting vs. the whole cake: what we do out here vs. what we do inside Dental Founder Academy Come say hi: If you're a dental founder with a story that would impact others, I'd love to have you on the pod, DM me on Instagram @drjessicaemery. Happy October.
