Demand Decoded: Demand Generation & Business Growth

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: - Lead generation vs. demand generation - B2B marketing strategy - Digital marketing tactics - Creating demand - Marketing attribution - Outdated and ineffective marketing strategies - Content marketing So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.

Demand Decoded: Demand Generation & Business Growth is a business podcast hosted by Blend, with 146 episodes on record and a Required Pod Score of 80.

Blend hosts Demand Decoded: Demand Generation & Business Growth, a business show with 146 episodes published.

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  Episode #139

  The 5 LinkedIn Formats Getting Reach Right Now (And Why They Work)

  Sep 28, 202643 minS1

  If your LinkedIn strategy still revolves around the company page, your content is reaching very few people. Organic company page reach has fallen sharply, while personal profiles now take the lion's share of the feed and earn far higher engagement. So which LinkedIn post formats are driving reach and engagement right now? In this solo episode, Dan draws on recent algorithm research to break down the five formats performing best on personal profiles: unpolished images and selfies, scripted conversations built on real tensions, raw product demos, original data and LinkedIn articles. He explains the algorithm signal behind each one, from early comments to saves and sends, and why a slightly wonky event photo will beat an infographic that took a day to design. He also covers how to stop these formats tipping into cliché or performative posting, where smaller teams can find original data, and why LinkedIn articles are becoming a route into AI search citations. A practical listen for B2B marketers building personal brands across their business who want LinkedIn engagement that turns into lasting trust, not just impressions. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #138

  UNBOUND 2026 Unpacked: The Loop, Demand Decoded Live, and the Attribution Problem Nobody's Solved

  Sep 21, 202635 minS1

  Dan's back from HubSpot's Unbound with a recap full of energy, insight and practical takeaways, starting with Demand Decoded's first ever live show recording on the main stage. He breaks down the panel he ran with HubSpot's Kyle Denhoff and Asja Frost on The Loop, HubSpot's framework for modern B2B marketing, built around expressing, tailoring, amplifying and evolving your message. Dan shares why dropping gated forms from LinkedIn content can multiply your reach, and a sharper way to judge whether your strategy is really paying off. He also unpacks the biggest opportunity that came up in conversation after conversation on the show floor: bringing marketing, sales and finance data together into one source of truth, and what that unlocks for teams who take it on. He wraps up with the standout ideas from the event itself, including the activation that had queues forming at the booth all week. Great listening for any marketer after fresh inspiration and practical ideas for their next event or marketing strategy. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #137

  What PE-Backed Companies Get WRONG About GTM Transformation

  Sep 14, 202650 minS1

  When private equity buys your business, everything about your go-to-market has to change, and most marketing and sales leaders aren't ready for it. In this episode, Dan is joined by Josh, who brings hands-on experience from both sides of PE deals, to break down what a private equity-backed GTM transformation actually looks like once the deal closes. They explain why recurring revenue suddenly becomes the only metric that matters, how CAC payback period reveals whether your go-to-market model is capital efficient, and why marketing needs to hold the line when finance tries to force attribution into a simple formula. They also cover why disconnected marketing and sales systems put your job at risk during due diligence, and why over-investing in Google Ads because it's "measurable" often leads to bad decisions. If you work in marketing or sales at a PE-backed B2B company, or think you might be acquired soon, this is a practical look at the mandate you'll be operating under, the metrics your board will actually care about, and how to prepare before the pressure hits. Essential listening for anyone navigating go-to-market under private equity ownership. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #136

  The AEO Playbook Rebuilt: What's ACTUALLY Getting Results

  Sep 7, 20261h 12mS1

  Most B2B marketers are still guessing when it comes to AI search. Some are pouring effort into listicles that never get cited. Others don't realise that promoting bigger competitors in "best of" lists can push their own brand out of the answer entirely. In this episode, Dan and Phil unpack how large language models actually retrieve information, including the "fan out" process that determines what gets cited and what gets ignored. They break down real examples from Blend and its clients, covering listicles, pillar pages, PPC landing pages, and product-led blog content, showing exactly which structures are earning citations right now and why saturation levels change the right approach for different markets. They also cover how to measure AEO properly, and why YouTube is fast becoming a critical citation source. Essential listening for any B2B marketer trying to move beyond guesswork and build an AEO strategy backed by evidence, not assumption. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #135

  Why Your Demand Gen Isn't Converting to Pipeline (5 Signs to Check)

  Aug 31, 202634 minS1

  Pipeline not moving? Most marketers reach straight for the campaign, blaming channels, budgets, or creative. Dan argues that's almost never where the real problem sits. In this solo episode, Dan runs through a five point diagnostic for working out why demand generation isn't converting into pipeline, checking each stage in the order a buyer actually experiences it rather than jumping to tactics. The five checks cover product market fit, the inseparable trio of positioning, messaging and audience, mental availability and multi channel distribution, website conversion, and the handoff from marketing to sales. Along the way, he shares a real example from Blend's own LinkedIn ads strategy and a case study showing how fixing the sales handoff lifted lead to conversation rates by 50%. Essential listening for any B2B marketer staring at underwhelming pipeline numbers and instinctively blaming the wrong thing. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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