Hosted by Blend · 🇺🇸 US · EN-GB · 133 episodes
Established thought leaders with verified media credentials.
Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: - Lead generation vs. demand generation - B2B marketing strategy - Digital marketing tactics - Creating demand - Marketing attribution - Outdated and ineffective marketing strategies - Content marketing So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.
Blend hosts Demand Decoded: Demand Generation & Business Growth, a business show with 133 episodes published.
Most B2B businesses are unknowingly marketing for their competitors. They invest in content that educates the market, builds awareness of a problem, and creates real demand, then watch the majority of that demand flow st
Most B2B teams buying intent data are either over-trusting it or barely using it at all. They're treating weak signals as buying intent, spamming entire lists off the back of a topic search, and wondering why response ra
Most B2B businesses are still hiring and structuring their teams the way they did a decade ago, more headcount to hit more targets, more layers between marketing, sales, and customer success. That model is already breaki
Most B2B content operations don't fail because of a lack of effort, they fail because they were never built on the right foundations. Jumping straight to "let's start a podcast" or "we should post more on LinkedIn" befor
89% of B2B buyers are using generative AI to research vendors. 60% of searches now end without a click. And most shortlists are formed before anyone picks up the phone. If your marketing still treats every buyer the same
Website traffic is down, traditional SEO metrics are losing their meaning, and most teams are either not measuring their AEO performance at all or drowning in data they don't know what to do with. In this solo episode, D
Your PPC dashboards are all red, but your campaigns aren't the problem. In this episode, Dan and Phil unpack why paid search performance is declining across the board, and why the real culprit is a fundamental shift in b
Most B2B companies still grow the same way they always have. More headcount, more tools, more effort. Dan and Josh make the case that this model is fundamentally broken. In this episode, they introduce the eight-stage B2
Most B2B companies running paid media are doing it wrong, not because the channels don't work, but because they're measuring them the wrong way. In this episode, Dan is joined by Adam Holmgren, founder of Fibbler, to cut
Most B2B website projects fail because of one critical misconception: they're approached as design projects when they should be treated as strategic growth infrastructure. In this episode, Phil explains why focusing on v
Your buyers aren't ignoring you, they're forgetting you. And there's 140 years of psychology that explains exactly why. In this solo episode, Dan breaks down the Ebbinghaus forgetting curve: what it is, why it hits B2B h
Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like usi
When marketing numbers drop, most teams either panic or bury their heads. In this solo episode, Dan tackles the conversation that happens behind closed doors every quarter, what do you actually do when things go wrong? H
AI is dramatically changing how buyers find and use B2B websites. In this episode, Phil explores how AI overviews and tools like ChatGPT are reducing website traffic whilst simultaneously increasing visitor quality and i
Most businesses are using AI, but only at surface level. Prompting, asking questions, getting answers. In this episode, Dan and Phil go beyond the basics to show what AI orchestration actually looks like in practice. Wal
Phil challenges the conventional wisdom around conversion rate optimisation. He explains why optimising for lead volume often damages business results rather than improving them, and reveals the metric you should actuall
Everyone's using AI. But without the right context, you're just generating inconsistent, off-brand output at scale. In this episode, Dan and Josh introduce the concept of a digital twin, a curated, controlled knowledge b
Interactive demos feel modern and buyer-friendly, but do they actually outperform traditional "book a demo" CTAs? In this episode, Phil examines the real conversion data behind both approaches and reveals why interactive
Most B2B marketing teams are laser-focused on net new logos, but what about the revenue already sitting in your existing customer base? In this episode, Dan is joined by Josh to unpack why so many marketing teams overloo
New marketing leaders often inherit websites that hold back business growth. Your instinct to redesign immediately is understandable, but rushing into a full redesign without the right groundwork guarantees expensive fai
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Demand Decoded: Demand Generation & Business Growth is hosted by Blend. The show is categorised under business (marketing) and has published 133 episodes.
Demand Decoded: Demand Generation & Business Growth has published 133 episodes.
Demand Decoded: Demand Generation & Business Growth regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Demand Decoded: Demand Generation & Business Growth is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Demand Decoded: Demand Generation & Business Growth hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Demand Decoded: Demand Generation & Business Growth average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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