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Hosted by Blend · 🇺🇸 US · EN-GB · 140 episodes
Established thought leaders with verified media credentials.
Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: - Lead generation vs. demand generation - B2B marketing strategy - Digital marketing tactics - Creating demand - Marketing attribution - Outdated and ineffective marketing strategies - Content marketing So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.
Blend hosts Demand Decoded: Demand Generation & Business Growth, a business show with 140 episodes published.
Positioning is the most overlooked fundamental in B2B marketing, and it's the one thing everything else depends on. Get it wrong and no channel, campaign or piece of content can compensate. Get it right and the rest of y
Most B2B marketing teams pour their budget into new logo acquisition while ignoring the growth channel already sitting inside their business: their existing customers. Sentiment gets reduced to a single NPS score sent to
At the start of the year we made three bold predictions about the channels that would define B2B marketing in 2026. Now it's time to mark our own homework. Dan and Phil react to their 2026 predictions on events, YouTube
Traffic is collapsing across B2B. Some brands are down 50 to 60% year on year, yet pipeline and revenue keep climbing regardless. If your dashboard still treats traffic as the leading indicator of success, you're trackin
Every B2B marketer is being told ChatGPT ads are the next big channel, but almost nobody's actually run them. There are no keywords, no search volume data, and no way to see what buyers are typing into the chat that trig
Your sales team could be pitching your competitor's narrative right now, and they wouldn't even know it. That's the risk hiding inside AI adoption. As more of your business relies on ChatGPT and Claude to write proposals
Most B2B marketers think persuasion is instinct. It isn't. It's psychology, and most brands are getting it wrong without realising why their messaging falls flat while competitors' sticks. In this episode, Dan sits down
Most B2B businesses are unknowingly marketing for their competitors. They invest in content that educates the market, builds awareness of a problem, and creates real demand, then watch the majority of that demand flow st
Most B2B teams buying intent data are either over-trusting it or barely using it at all. They're treating weak signals as buying intent, spamming entire lists off the back of a topic search, and wondering why response ra
Most B2B businesses are still hiring and structuring their teams the way they did a decade ago, more headcount to hit more targets, more layers between marketing, sales, and customer success. That model is already breaki
Most B2B content operations don't fail because of a lack of effort, they fail because they were never built on the right foundations. Jumping straight to "let's start a podcast" or "we should post more on LinkedIn" befor
89% of B2B buyers are using generative AI to research vendors. 60% of searches now end without a click. And most shortlists are formed before anyone picks up the phone. If your marketing still treats every buyer the same
Website traffic is down, traditional SEO metrics are losing their meaning, and most teams are either not measuring their AEO performance at all or drowning in data they don't know what to do with. In this solo episode, D
Your PPC dashboards are all red, but your campaigns aren't the problem. In this episode, Dan and Phil unpack why paid search performance is declining across the board, and why the real culprit is a fundamental shift in b
Most B2B companies still grow the same way they always have. More headcount, more tools, more effort. Dan and Josh make the case that this model is fundamentally broken. In this episode, they introduce the eight-stage B2
Most B2B companies running paid media are doing it wrong, not because the channels don't work, but because they're measuring them the wrong way. In this episode, Dan is joined by Adam Holmgren, founder of Fibbler, to cut
Most B2B website projects fail because of one critical misconception: they're approached as design projects when they should be treated as strategic growth infrastructure. In this episode, Phil explains why focusing on v
Your buyers aren't ignoring you, they're forgetting you. And there's 140 years of psychology that explains exactly why. In this solo episode, Dan breaks down the Ebbinghaus forgetting curve: what it is, why it hits B2B h
Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like usi
When marketing numbers drop, most teams either panic or bury their heads. In this solo episode, Dan tackles the conversation that happens behind closed doors every quarter, what do you actually do when things go wrong? H
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Demand Decoded: Demand Generation & Business Growth is hosted by Blend. The show is categorised under business (marketing) and has published 140 episodes.
Demand Decoded: Demand Generation & Business Growth has published 140 episodes.
Demand Decoded: Demand Generation & Business Growth regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Demand Decoded: Demand Generation & Business Growth is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Demand Decoded: Demand Generation & Business Growth hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Demand Decoded: Demand Generation & Business Growth average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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