Hosted by Ivan Mathews · 🇺🇸 US · EN · 79 episodes
Established thought leaders with verified media credentials.
The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing.Each episode dives deep into core topics like SEO (Search Engine Optimization), website performance and UX, pay-per-click advertising (PPC), social media strategy, AI-powered marketing tools, and emerging digital trends. Topics covered SEO, website, PPC, Social Media, AI, Digital Marketing Trends
Ivan Mathews hosts Deeep Dive: Marketing Insights Unplugged, a business show with 79 episodes published.
Search has fundamentally changed. AI assistants like ChatGPT, Gemini, Claude and Perplexity are becoming the first place people go for answers, recommendations and product research. If your brand isn't being cited by AI,
AI-Powered SEO: Build Custom GPTs, Gemini Gems & AI Assistants That Think Like You Description: Most marketers are using AI like everyone else. They ask ChatGPT for SEO recommendations and get the same generic advice the
Over 80% of websites recommended by AI engines don't rank on the first page of traditional Google search. That single statistic signals the biggest transformation in the history of SEO. In this episode of Marketing with
SEO isn't dead. But it is being completely rewritten. In this Deep Dive episode, we explore how AI-powered search engines, ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity are transforming the way businesses
The biggest shift in digital marketing since the birth of Google is happening right now. In this Deep Dive episode, we unpack how AI-powered search engines like ChatGPT, Gemini, Perplexity, and Grok are transforming onli
Traditional SEO is dying. In this Deep Dive episode, we explore how AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews are fundamentally changing the way information is discovered online.
The future of SEO is no longer about clicks. It’s about citations. In this episode of The Deep Dive, we unpack how AI-powered discovery platforms like ChatGPT, Copilot, Gemini, and Perplexity are fundamentally reshaping
Traditional SEO is collapsing. AI answer engines are replacing clicks with citations. In this episode, we break down: Google AI OverviewsZero-click searchAEO vs GEO vs SEOHow ChatGPT, Claude & Perplexity retrieve informa
You are not using AI wrong. You are just using it at the wrong level. In this episode, we explore how Claude Code transforms AI from a chatbot into a fully autonomous workflow engine. Learn how to eliminate the copy-past
Why does great content fail today? Because AI gatekeepers control visibility. In this Deep Dive episode, we break down the DIRHAM framework and explain how brands can win in a zero-click, algorithm-driven internet. Learn
What if AI becomes fragmented like geopolitics? This episode explores the global race for AI sovereignty and why no country can fully control the AI stack. From chip wars and rare earth minerals to data, culture, and inf
What if your audience never clicks… but still chooses you? In this deep dive, we unpack the biggest shift in internet history: the move from search engines to answer engines. With 60% of searches ending in zero clicks an
Traditional SEO is collapsing and AI search is rewriting the rules. In this deep dive, we break down data from millions of AI queries and citations to explain why rankings no longer matter and how Generative Engine Optim
Are Reddit and Wikipedia really the keys to AI search visibility? In this episode, we break down why “Reddit SEO” is a dangerous myth and how brands are accidentally training AI models to distrust them. Backed by researc
Your SEO strategy is already outdated… and the data proves it. In this episode, we break down how search behavior has fundamentally changed. Over 25% of users now skip Google entirely and search directly on platforms lik
SEO is going through the biggest transformation in its history. In this Deep Dive episode we explore the rise of AI driven search and why traditional SEO metrics are no longer telling the full story. Many companies are s
For two decades, ranking on page one of search results was the ultimate goal of SEO. But that model is rapidly breaking. In Episode 64 of The Deep Dive, we unpack one of the biggest structural shifts in the history of th
SEO is not dying. It is evolving. In this episode, we break down the transformation from traditional search engine optimization to Assistive Agent Optimization (AAO) — where AI agents choose a single winner instead of sh
AI didn’t kill SEO. It turned it into an identity crisis. In this Deep Dive episode, we explore how zero-click searches, AI overviews, and ChatGPT citation patterns are reshaping the future of search. With silent Google
AI agents are transforming how the internet works. In this Deep Dive episode, we explore the rise of the agentic web and how WebMCP enables AI assistants to interact directly with websites without relying on pixel-based
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Deeep Dive: Marketing Insights Unplugged is hosted by Ivan Mathews. The show is categorised under business (marketing) and has published 79 episodes.
Deeep Dive: Marketing Insights Unplugged has published 79 episodes.
Deeep Dive: Marketing Insights Unplugged regularly covers business, marketing. It sits in the business category, with a marketing focus.
Deeep Dive: Marketing Insights Unplugged is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Deeep Dive: Marketing Insights Unplugged hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Deeep Dive: Marketing Insights Unplugged average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Deeep Dive: Marketing Insights Unplugged's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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