Hosted by Peter & Alex · 🇺🇸 US · EN-US · 49 episodes
Established thought leaders with verified media credentials.
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Peter & Alex hosts Decoding Sales, a business show with 49 episodes published.
Send a text Peter just finished recording his audiobook for Unlocking Authentic Sales ! While it won't be out for another few months, he's sharing the Foreword (written by our very own Alex Allain) and Introduction here
Send a text In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pit
Send a text I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behind successful hires at Coinbase, Pinterest, Snowflake, and more. We dive deep into the biggest startup hiring questions: Wh
Send a text Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way. With all the noise out there today around how to do outbound it's r
Send a text In this episode Alex and Peter ask, "Is it OK to lie to customers? And if so, when?" They dive into: An experience Alex's friend had with a sales lie What to do when a salesperson lies How to spot lying sales
Send a text Peter and Alex dive into Peter's thoughts on design partnerships and their impact on startups. They discuss: The pressure from VCs to sign more design partners Why not all design partnerships are helpful Why
Send a text In this repurposed episode from Peter's YouTube channel, he sits down with Hyperbound's cofounders Sriharsha Guduguntla and Atul Raghunathan . They discuss: The evolution of AI in sales How to actually evalua
Send a text As a solo host, Peter tries his best to fill Alex's shoes :) He sits down with YC W24 founders of Centralize, Rachit Kataria and William Wang , to discuss their founder-led sales journey and approach. They di
Send a text Waseem Daher (Ex-Dropbox and Founder of Pilot.com ) sits down with Peter Ahn and Alex Allain of Decoding Sales to discuss learnings from his founder-led sales journey. They discuss: • The importance of founde
Send a text At the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind. They cover: Peter's new thoughts on BANT and MEDDIC as discovery and sales qu
Send a text Having all worked together on Dropbox for Business, Tido, Alex, and Peter share a special bond and respect for building the foundational elements of enterprise sales at Dropbox when it was still seen as a con
Send a text Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads. They dive into: What makes a bad-fit lead? How do you qualify for fit and what questions can you ask to get clarit
Send a text Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales. They dive into: Why establishing a digi
Send a text Peter and Alex discuss the state of sales at large companies and what it means to scale authentic sales. They explore the following questions and topics: Can startup sales be relevant at large companies? Why
Send a text Peter and Alex review the elements of an effective pitch: The elevator pitch and leaning into your origin story (regardless of what VCs will tell you) What makes a compelling pitch deck and how not to bore yo
Send a text After a break from recording, Peter and Alex are back at it with regular recordings. Catch-up to hear what Peter and Alex have been up to and how the state of play has changed within startup enterprise sales.
Send a text Every day you're presented with moments where you can decide whether to take what's offered, or you can negotiate. Most of us take what's offered because it's comfortable and easy, but are you leaving somethi
Send a text BANT and MEDDIC are two popular sales methodologies. Learn what each of them are for, how to apply them, and how they help you create a more effective sales process. This episode is sponsored by our friends a
Send a text Sales and marketing teams need to be able to reach out to prospects cold. But prospects hate getting bombarded by irrelevant messages. What do you do with this necessary channel for building awareness for you
Send a text High inflation, negative GDP - possible recession? It doesn't matter what you call it, it matters what you DO. In this episode: 👀 Peter shares his view of the state of play and how sales teams should be reac
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To pitch Decoding Sales, visit http://www.decodingsalespodcast.com/ for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Decoding Sales is hosted by Peter & Alex. The show is categorised under business (entrepreneurship) and has published 49 episodes.
Decoding Sales has published 49 episodes.
Decoding Sales regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Decoding Sales is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Decoding Sales hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Decoding Sales average 38 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Decoding Sales's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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