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Hosted by Greg Stuart, Rex Briggs · 🇺🇸 US · EN · 57 episodes
Established thought leaders with verified media credentials.
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Glo
Greg Stuart, Rex Briggs hosts Decoding AI for Marketing, a business show with 57 episodes published.
Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the nex
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini,
Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build
Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improv
Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are ch
Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing
Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, w
Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—n
Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing eve
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must a
Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank expla
Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and s
Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still he
Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers
Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help
Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation process
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corpo
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Decoding AI for Marketing is hosted by Greg Stuart, Rex Briggs. The show is categorised under business (marketing) and has published 57 episodes.
Decoding AI for Marketing has published 57 episodes.
Decoding AI for Marketing regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
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