Decoded, the podcast of the marketing research firm IntoTheMinds

Each episode decodes a corporate strategy or a market in 10 minutes: IKEA, Decathlon, card tipping, Chinese cars, the cruise market… One thesis, 3 acts, one transferable lesson. Traceable figures turned into images, no jargon: what an executive from any other industry can take away the next morning. Written and presented by Pierre-Nicolas Schwab, PhD in marketing and founder of IntoTheMinds, a market research firm that has supported B2B and B2C companies for 24 years. The full analysis behind each episode: https://www.intotheminds.com/blog/en/ Contact: info@intotheminds.com · https://www.intotheminds.com/en

Decoded, the podcast of the marketing research firm IntoTheMinds is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Decoded, the podcast of the marketing research firm IntoTheMinds, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #2

  BMW: the same strategy wins in the US, loses in China

  Sep 20, 20269 minS0

  <p>Munich, June 16, 2026: a BMW press release lands in the middle of a trading session. On every hundred euros of cars sold, the group will keep less than three this year, against almost ten two years earlier. And yet BMW is still the world's biggest premium carmaker by volume.</p><p>BMW made a rare choice: never decide between petrol, hybrid and electric, and never break prices. In the United States, that doctrine produces a third record year, because building in Spartanburg shelters the group from import duties while Audi imports everything. In China, the same doctrine costs it one...

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  Episode #1

  Decathlon: analysis of a strategy shift

  Sep 17, 20269 minS0

  <p>The team sports aisle, March 2026: the Kipsta football drops below 3 euros, and sales nearly double in 15 days. 2 years earlier, Decathlon announced it wanted to become a sports brand that could take on Nike.</p><p>In March 2024, the group set out to stop being a retailer and become a brand, and its global profit lost 1 euro in every 7 the following year. Its industrial machine, which designs 6 out of 10 products and brings customers back more often than any competitor, is built for unit cost, not for desire. The 2025 return to affordability puts it back on the one battlefield its competitors...

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