business
Hosted by Hoole Marketing · business · EN-AU · 20 episodes
Breaking down marketing, branding, and digital trends for real estate industry professionals. Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today.Visit Hoole.co to learn more.
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Booking probability
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Guest openness
Selective
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Signup to Generate a PitchBreaking down marketing, branding, and digital trends for real estate industry professionals. Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today.
DECODE the digital world with Hoole.co is hosted by Hoole Marketing. The show has published 20 episodes to date.
Recent episodes include "Buyers agents: Starting out & standing out" (17 May 2026, 29 minutes), "Avoid failure: What real estate startups get wrong" (31 March 2026, 29 minutes), and "Busting real estate marketing myths" (24 February 2026, 29 minutes).
DECODE the digital world with Hoole.co publishes roughly monthly, with episodes averaging 29 minutes across 20 episodes.
Booking probability for DECODE the digital world with Hoole.co is 30%, and the host is rated Selective on guests. DECODE the digital world with Hoole.co requires a Pod Score of 80 or higher. DECODE the digital world with Hoole.co's contact route on record: verified email.
The strongest fits for DECODE the digital world with Hoole.co are Real Estate Agents. DECODE the digital world with Hoole.co has a business audience.
Hoole Marketing hosts DECODE the digital world with Hoole.co, a business show with 20 episodes published.
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Episode #20
<p>In this episode of the Decode Podcast, Danielle and I are joined by Brook Rutherford, a successful buyer's agent who has quickly established herself in a highly competitive market.</p><p>Brook shares her journey from...
Episode #19
<p>In this episode of the Decode Podcast, Danielle, Frank, and I break down the common mistakes we see time and time again when people launch their own real estate business. </p><p>Most real estate startups don’t...
Episode #18
<p>In this Decode episode, Danielle and I are joined by Valentina Borbone, a fellow marketing expert with decades of digital experience. </p><p>Together, we are busting real estate marketing myths. From budget...
Episode #17
<p>In this Decode episode, Danielle and I are joined by Claudio Encina, one of Australia’s most respected real estate coaches. With over 30 years of industry experience, Claudio has helped agents and teams across the...
Episode #16
<p>In this Decode episode, Danielle and I are joined by Grant Turner, a commercial sales and leasing specialist at Ray White Commercial CSR. </p><p>With nearly two decades of experience spanning residential and...
Episode #15
<p>In this Decode episode, Danielle and I are joined by Andrew Piper, an award-winning cinematographer and one of our videographers here at Hoole. </p><p>With a unique background in the entertainment industry, Andrew...
Episode #14
<p>In this Decode episode, Danielle and I explore one of the biggest shifts in online behaviour, the rise of “zero-click” search. With AI tools like ChatGPT, Gemini and Perplexity becoming part of everyday life...
Episode #13
<p>In this Decode episode, Danielle and I are joined by Melissa Hickson, award-winning owner of Prime Residential Property Management in Melbourne. </p><p>Melissa shares a shocking story about her Google Reviews. One...
Episode #12
<p>In this Decode episode, I’m joined by Julie Crockett, a buyers' agent, property investor, and founder of Australian Property Investment Solutions. </p><p>We explore her fascinating journey from school teacher to...
Episode #11
<p>In this episode of the Decode podcast, I'm joined by Michael Nitschke, a real estate principal who took DIY digital marketing and personal branding to exceptional heights. </p><p>Starting out with minimal resources...
DECODE the digital world with Hoole.co
<p>In this episode of the Decode Podcast, I’m joined by a real estate principal whose story goes well beyond business tips or industry clichés. </p><p>At just 30, Michael Nitschke found himself suddenly leading his...
Episode #9
<p>In this episode of the Decode Podcast, we’re tackling SEO in the age of AI: what’s changing, what still matters, and how real estate agents can remain searchable. Whether you’re new to SEO or ready to take things up...
Episode #8
<p>In this episode of the Decode Podcast, we're focusing on the unique world of property management. </p><p>I’m joined by two powerhouse guests: Hayley Mitchell, a property management trainer with extensive experience...
Episode #7
<p>In this episode of the Decode Podcast, we’re diving into real estate websites — what to look for, what to avoid, and how to get a high-performing site without spending a fortune.</p><p>Whether you're an agent...
Episode #6
<p>In this episode of the Decode Podcast, we discuss all things branding, whether building a brand from scratch or refreshing what you already have. We discuss the best approach and how to maintain the right...
Episode #5
<p>In this episode of the Decode Podcast, we're diving into the world of AI-powered content creation. It’s everywhere right now – from written content and SEO to AI-generated images and project management tools. But is...
Episode #4
<p>In this episode my team and I explore whether real estate agencies still need a physical office or high-street shopfront in an era where digital marketing is more powerful than ever.</p><p>We unpack the ongoing...
Episode #3
<p>In this episode, we’re breaking down why follower count is a misleading metric—and how you can focus on what really drives results. We’ll discuss the common misconceptions around follower obsession, explore why...
Episode #2
<p>In this Decode episode, we’re diving into the power of mindset with three top real estate business coaches — Caroline Bolderston, Jet Xavier, and Jess Densley. As we kick off a new year, we’ll explore how real estate...
Episode #1
<p>In this episode of Hoole Decode, Melanie Hoole is joined by Danielle and Frank to discuss the rapid changes in social and digital media platforms, particularly in relation to real estate marketing. The conversation...
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