Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses. From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time. Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving
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Dear FoundHer...Real Founder Stories for Women Small Business Owners is a business podcast hosted by Unknown Host, with 368 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts Dear FoundHer...Real Founder Stories for Women Small Business Owners, a business show with 368 episodes published.
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Episode #369
Getting Eyes on Your Small Business without a Publicist
Sep 9, 202616 minS5
RSVP and join us on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into Opportunity Host, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face. She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leveraging local and niche media. She provides a four-part framework for effective pitching, strategies for post-press engagement, and real-life examples of success. In this episode you'll find: The importance of owning your visibility foundation Four-part framework for effective pitching Strategies for post-press engagement and leverage Real-life success stories of entrepreneurs landing press independently The difference between earned and owned media How to identify and target the right media outlets and contacts For more follow us on Instagram @dearfoundher. Subscribe to The Foundher Files, our Substack, for more tips straight to your inbox every week. Join our networking community, The Dear FoundHer... Forum Hosted on Acast. See acast.com/privacy for more information.
Bootstrapping a Business on a Car Loan and $2,000 From Mom
Sep 1, 202641 minS5
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200 Rachel Berliner built Amy's Kitchen for nearly 40 years without taking on a single outside investor. No outside investors, just a loan against her car, $2,000 from her mother, and a $10,000 bank loan. That is bootstrapping in its truest form, and it turned into a company whose products are sold in 57,000 stores today. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Rachel Berliner, co-founder of Amy's Kitchen, about what real founder stories look like once the funding rounds are stripped away. Rachel explains the decision-making behind her very first product and why she chose the best ingredients over the cheapest ones, even when it meant slower profit for the company. Rachel also walks through scaling responsibly, from the moment Publix came on board to the years spent building new plants and working with farmers to expand organic production enough to keep up with Amy's growth. She shares how the company approached sustainable business growth without ever taking on outside investors, and why her advice speaks directly to women business owners building at any stage of their journey. Press play to hear how a bootstrapping mindset turned a kitchen experiment into a private company still owned by her family, and the advice Rachel has for any founder who refuses to give up. Episode Breakdown: 00:00 Community update and today's guest introduction 03:58 Pregnant, bedridden, and craving real food 12:30 First trade show and instant customer demand 13:07 Losing their production partner and taking production in-house 14:18 Bootstrapping the pot pie machine themselves 17:55 The Publix meeting that changed everything 22:20 Building new plants and scaling with farmers 28:03 Letting go and building a leadership team 34:10 57,000 stores and Walmart entry 37:11 Advice for women founders just starting out Connect with Rachel Berliner: Follow Amy's Kitchen on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
From $8K to 100 Stores: Scaling a Business as a Female Founder
Aug 25, 202633 minS5
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200 Michele Henry turned an $8,000 investment into a $25 million clothing business, then walked away and started over with skincare. Her second company shows what scaling a business really looks like when you build it franchise by franchise, growing from a single facial bar in Edina to nearly 80 locations nationwide. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Michele Henry, founder and CEO of FACE FOUNDRIÉ, about the decisions that got her there. Michele explains how a five minute decision led her to sign a lease for her first facial bar just five minutes after selling her shares in her previous company. She breaks down the real estate approach that drove her expansion, and why she believes your first ten franchisees will define your brand. Michele and Lindsay get into managing rapid growth during COVID, why patience matters more than most founders expect, and the years it took Michele to find the right CFO, bookkeepers, and financial team. She speaks candidly about her goal of reaching 100 locations by the end of the year, and joining what she says is a small percentage of female founders who have reached that milestone. Press play to hear how Michele Henry built two businesses from the ground up and what she wishes she knew about scaling a business the first time around. Episode Breakdown: 00:00 Meet Michele Henry, FACE FOUNDRIÉ Founder 00:40 From Fashion Boutique to a $25 Million Business 02:55 The Five Minute Leap to Face Foundrié 05:23 Inside the Face Foundrié Facial Bar Concept 07:44 Building Brand Awareness for a New Concept 09:54 Real Estate Strategy Behind Rapid Expansion 11:06 Deciding to Franchise the Business Model 13:14 Pivoting Face Foundrié Through COVID Shutdowns 19:32 Scaling a Business Toward 100 Stores 23:10 Hurdles Behind the Business Growth Stories 25:16 Three Actionable Steps for New Founders 26:22 Why Your Numbers Matter More Than Ideas Connect with Michele Henry: Follow Michele on Instagram Get actionable tips to move your business forward sent straight to your inbox every week. Subscribe to The FoundHer Files: http://foundherfiles.substack.com Follow @dearfoundher on Instagram. http://www.instagram.com/dearfoundher Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Bootstrapping ESW Beauty: Bad Hires, Late Shipments, and Financial Turning Points
Aug 18, 202632 minS5
RSVP and Join us for the Dear FoundHer... Virtual Open House and Networking event on August 20th! Bootstrapping a beauty brand to eight figures before bringing on outside investors sounds impossible until you hear the two financial tools that made it work. Elina Wang, co-founder and CEO of ESW Beauty, joins Lindsay Pinchuk on Dear FoundHer to break down exactly how she built a skincare brand now sold in more than 19,000 retail locations across North America, including Target, Walgreens, Whole Foods, and CVS. Factoring and PO financing kept her cash moving while retailers paid on their own terms, and those two tools became the real financial turning points behind the brand. Elina shares the bad hires that slowed her down, the late shipments from overseas suppliers that forced her to rethink timelines, and the moment she overbought inventory out of fear and what that did to her cash flow. Elina shares her decision-making behind scaling a business while bootstrapping the business, including why she waited years before spending on D2C marketing and what made Whole Foods her first true anchor retailer. Managing rapid growth meant learning these lessons in real time, not reading about them first. Press play to hear Elina's three actionable tips for any founder trying to grow without a safety net. Episode Breakdown: 00:00 Elina Wang's K-Beauty Family Business Roots 03:47 Launching ESW Beauty From Scratch 05:13 Landing Kohl's and Her First Retail Win 06:58 Building Community Before Chasing Sales 09:53 Finding the White Space in Skincare 14:19 Target, Whole Foods, and Anchor Retailers 16:14 Bootstrapping With Factoring and PO Financing 19:36 Bad Hires, Late Shipments, and Cash Flow 20:39 Turning Personal Brand Into Business Growth 29:34 Three Tips for Founders Starting Out Connect with Elina Wang: Follow Elina on Instagram Follow ESW Beauty on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
The Exit, Part 2: Walking Away From My Business, and What I Built After
Aug 12, 202617 minS5
Join us on August 20th for the Dear FoundHer... Forum Virtual Open House and Networking Event, it's free. RSVP HERE. Lindsay Pinchuk shares the real story of negotiating her way out of her own company, the moment it finally broke her, and how the exit led her to found Dear FoundHer... Part 2 of The Exit picks up where Part 1 left off: a female founder fighting to hold onto the values and the partnership that built her company, inside a corporate acquisition that stopped honoring its promises and contracted obligations. Lindsay shares the breaking point that made her decide to leave, the values conflict with new leadership during a pivotal cultural moment, and the exact negotiation that got her out of her contract on her own terms. She opens up about blacking out on her last day, flying to Colorado the next morning, and how the idea for Dear FoundHer... was born on that trip. The episode closes with the hard lessons from a business exit that didn't go as planned, and why Lindsay chose to tell this story publicly for the first time, as the entry point into her new Premium series, The Aftermath. This episode is for any woman entrepreneur navigating a business partnership gone wrong, negotiating an exit, or rebuilding an identity after leaving a company she built. Check out The Aftermath, Part 1: What Nobody Tells You Happens After the Deal Closes Subscribe to The Foundher Files, our Substack, for more tips straight to your inbox every week. Follow Dear FoundHer... on Instagram. Hosted on Acast. See acast.com/privacy for more information.
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