
Episode #33
Paid for by forgetting
Some of the money in business is paid for by forgetting, and this week asks what happens when an agent stops forgetting on your behalf. On a drive from Los Angeles to Denver with an economist friend, David describes sending Claude through every credit card statement back to 2007 to find subscriptions he no longer needed, and discovering he had quietly paid £641 in foreign transaction fees in a year without ever thinking about it. From there it widens to subscription revenue that rests on inattention, a warning of an agentic bank run from Apollo's chief economist, and the inefficiencies worth keeping, the Hollywood sign among them. Plus three things worth knowing, three things to try, and what readers said, including the question every brand will soon face when an agent does the shopping.

