Data Planet

Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.” From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches. Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results. Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry. Welcome to the podcast built for those who live and breathe performance.

Data Planet is a business podcast hosted by Unknown Host, with 68 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Data Planet, a business show with 68 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #68

  Custom Software Development: Implementing Technology with Purpose with Rick Huebner

  Sep 3, 202617 minS1

  In this episode of Data Planet , host Emma Davis interviews Rick Huebner , Chief Executive Officer of VISTECH. They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape. Rick shares why businesses should define their processes and problems before adopting new technology, arguing that AI is ultimately a business process implementation rather than simply a technology upgrade. He also explains how VISTECH has grown through client retention, referrals, and long-term partnerships rather than relying solely on traditional sales funnels, and how the company expanded from custom software development into SolSuite CPQ, a SaaS platform designed to automate complex product configuration, pricing, quoting, and order workflows. Rick discusses the challenges of selling a niche enterprise software product, the importance of building around core competencies, and why surrounding your business with specialists can create a stronger foundation for long-term growth. VISTECH website: ⁠ https://www.vistech.com/

  ListenShow Notes
• 

  Episode #66

  Performance Marketing: Balancing Attribution, Testing, and Scale with Barrett Cox

  Aug 31, 202621 minS1

  In this episode of Data Planet , host Emma Davis interviews Barrett Cox , Director of Performance Marketing at Net32. They explore the complexities of performance marketing in a highly specialized B2B marketplace and how marketers can make smarter decisions when traditional attribution models tell an incomplete story. Barrett shares how Net32 approaches incrementality testing to identify where advertising actually drives additional revenue, why customer segmentation matters when determining where to allocate ad spend, and how the team balances reliable channels with harder-to-measure opportunities such as demand generation, Performance Max, and connected TV. He also discusses the challenges of marketing to a small total addressable market, the risks of blindly scaling campaigns, and why frequency and audience control become increasingly important as budgets grow. Net32 website: ⁠ https://www.net32.com/

  ListenShow Notes
• 

  Episode #65

  Product Marketing: Scaling Beyond Bespoke Solutions with Andy Bowden

  Aug 27, 202625 minS1

  In this episode of Data Planet , host Emma Davis interviews Andy Bowden , a product management and marketing specialist. Andy shares lessons from more than 20 years in product management, product marketing, finance, and enterprise technology, drawing on his experience at HP, HPE, and technology startups. He explains how to translate complex and often invisible technologies such as cloud, cybersecurity, and software into clear financial value propositions that resonate with both technical users and C-suite decision-makers. Andy also explores how technical users can become internal champions, how companies can navigate long enterprise sales cycles, and why understanding the broader buying committee is critical to closing B2B technology deals. For startups struggling to scale, he emphasizes starting with the customer problem rather than the technology, avoiding overly bespoke solutions, examining customer-level profitability, and making products easier and more transactional to buy.

  ListenShow Notes
• 

  Episode #64

  Interactive Advertising: Driving Engagement Through Performance-Focused Creative with Joseph Adams

  Aug 24, 202619 minS1

  In this episode of Data Planet , host Emma Davis interviews Joseph Adams , VP of Production & Services Growth at CRAFTSMAN+. They explore how interactive and playable advertising can expand the performance marketing mix beyond traditional static, video, and social ads, including applications for non-gaming brands such as skincare and consumer products. Joseph explains how CRAFTSMAN+ uses its interactive ad platform to accelerate creative production, built-in analytics to understand user engagement, and dynamic advertising to personalize experiences based on factors such as location, time, and weather. Throughout the episode, Joseph emphasizes the importance of testing interactive formats without overthinking the creative, focusing on performance rather than aesthetics alone, and recognizing interactive advertising as an emerging channel with applications across mobile, out-of-home, CTV, and other touch-screen experiences. CRAFTSMAN+ website: https://craftsmanplus.com/

  ListenShow Notes
• 

  Episode #63

  AI Adoption Strategy: Reinventing Organizations for Growth with Kevin Williams

  Aug 17, 202626 minS1

  In this episode of Data Planet , host Emma Davis interviews Kevin Williams , Founder and CEO of Ascend AI Labs. They explore what effective AI adoption actually looks like inside modern organizations, from moving beyond AI experimentation to building practical, organization-wide capabilities. Kevin shares his perspective on SEO, AEO, and GEO, explaining how marketers can structure brand information, schema, and contextual signals to help AI systems deliver more confident and relevant answers. He also breaks down the three major ways businesses can use AI—to replace tasks, augment human work, or create entirely new capabilities—and explains why successful adoption often requires more than simply purchasing AI tools. Kevin discusses the organizational and leadership bottlenecks that prevent companies from realizing AI’s potential, including disconnected experimentation, outdated organizational structures, unclear ownership, and a lack of executive direction. He emphasizes the importance of strong leadership messaging, AI literacy, connected workflows, and treating AI as an organizational transformation rather than another software implementation. Ascend AI Labs website: ⁠ https://www.ascendlabs.ai/

  ListenShow Notes

Recent guests on Data Planet. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.