Dare to Launch

I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Dare to Launch is a business podcast hosted by Jeff Walker, with 170 episodes on record and a Required Pod Score of 80.

Jeff Walker hosts Dare to Launch, a business show with 170 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #15

  Watch This Before You Post More Content

  May 12, 202636 minS5

  <p >The hook for one of my top performing ads right now is essentially just three words:</p> <p >Stop making content.</p> <p >You can never be sure with ads… but my hunch is that one of the reasons it's doing so well isn't just the catchy hook… </p> <p >… but because it taps into something a lot of folks are feeling – stuck on a social media treadmill that seems to be getting faster and faster.</p> <p >Posting huge amounts of content might boost your algorithm scorecard of likes, followers and comments…</p> <p >But that isn't the scorecard...

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  Episode #14

  The Habits of Mental Resilience

  May 5, 20268 minS5

  <p >In this clip, I share what's really helped me build mental resilience over the years.</p> <p> </p> <p >Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment.</p> <p> </p> <p >That's the ability to face the brutal reality of your situation, while still maintaining absolute faith that you'll get through it.</p> <p> </p> <p >During COVID, I made a decision early on: this would be a defining moment. Not something that happened to me...

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  Episode #13

  Information Is Worth $0

  Apr 28, 202642 minS5

  <p >"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?"</p> <p> </p> <p >That's how we open this week's episode of Dare to Launch.</p> <p> </p> <p >Here's my answer – the value of information is trending towards zero.</p> <p> </p> <p >I chose those words very carefully. And when you check out the episode, you'll see why.</p> <p> </p> <p >I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen...

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  Episode #12

  The 7-Figure Mindset

  Apr 21, 202611 minS5

  <p >Grab my FREE Launch Audiobook 👉 https://getyoulaunched.com/ </p> <p> </p> <p >My Launch Coaches are awesome.</p> <p >And in this episode, you get to see it for yourself. </p> <p >Chris sits down with two of my team – Julie and Jolene  – to ask them about what it really takes to grow from 5 to 6 figures…</p> <p >… and then from 6 to 7 figures.</p> <p >They've seen inside hundreds of launches– from brand new launchers to folks regularly hitting six figures.</p> <p >Every week, they're debriefing, analyzing, and see what actually works.</p> <p >They get into:</p> <p >Why the shorte...

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  Episode #11

  Launch Mistakes Everyone Makes

  Apr 14, 202641 minS5

  <p >Free Launch Audiobook at 👉 https://getyoulaunched.com/ </p> <p >- - -</p> <p >Chris only had one request for this special Q&A episode of Dare to Launch…</p> <p> </p> <p >"Don't tell Jeff and Dan the questions ahead of time."</p> <p> </p> <p >So this is us – on the spot – answering some of the biggest questions about launching and marketing.</p> <p> </p> <p >Here are some of the ones Chris fired at us:</p> <p> </p> <p >"If you were to compress your entire launch formula into just ONE rule, that if broken would guarantee a fa...

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