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Hosted by Brian Nichols · 🇺🇸 US · EN-US · 42 episodes
Established thought leaders with verified media credentials.
Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The
Brian Nichols hosts CX without the BS, a business show with 42 episodes published.
Being named a Leader in Gartner's Magic Quadrant does not give you a free pass. It doesn't mean your support stops sucking. It doesn't mean your pricing stays honest after the quote. And it definitely doesn't mean somebo
AI was sold to you as two promises: it replaces your people, and it saves you money. Both halves are falling apart at the same time - and this episode follows the receipts on both sides. We start with the money. Uber bur
There's an AI mistake quietly killing small businesses right now - and most owners don't find out until it's too late. Danny Reeves made it. 23 years running a print shop. Website, SEO, MSP, insurance, the whole complian
Brian Nichols reviews Channel Partners 2026 and reveals why the biggest technology channel event of the year felt half-empty - and what that means for Technology Advisors, vendors, and TSDs heading into the rest of the y
Brian Nichols exposes why buying a business phone system in 2026 is nearly impossible and why UCaaS vendors are sabotaging their own sales process. With 49% of B2B buyers demanding transparent pricing and 61% preferring
Avaya, Mitel, and Genesys left hundreds of SMB contact centers stranded — today you'll learn why your advisor probably never warned you it was coming. Over 200 vendors are competing for your contact center contract right
Before you sign anything for phones, UCaaS, or contact center - you need to know this: When it breaks, who actually picks up the phone? In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “sup
Derek Roush (The Cloud Sherpa) joins Brian Nichols to reveal the unethical "Spiff Chasing" in Telecom sales and why massive Early Termination Fees are holding businesses hostage. We dive deep into the conflict between ho
Brian Nichols reveals why Unified Communications is the hidden revenue killer in 2026 and why the "Wall Street Trap" is destroying your Customer Experience. Most SMBs think they have a "tools" problem, stacking AI chatbo
Are SMB buyers actually “hard to close”… or are we just making it miserable to buy from us? For years, the tech industry has blamed small and mid-sized businesses for stalled deals, ghosting, and indecision - but what if
What if the reason your brand is stuck isn’t your product, pricing, or competition - but the way you make people feel? Most businesses chase attention by discounting, shouting louder, or copying whatever the biggest play
Why do phone system quotes never match the bill, and why does everyone just accept it? If you have ever signed a contract that felt great on day one and confusing on month two, this episode is going to hit a nerve. Brian
What if the real reason your sales are flat has nothing to do with the economy and everything to do with how your team treats actual human beings? This episode digs right into the stuff nobody wants to talk about — the u
What if the biggest threat to customer experience in 2025 isn’t AI at all – but vendors who can’t even get the basics right? This episode breaks down a massive disconnect happening across the CX and UCaaS world right now
Is it time to kill KPIs once and for all? Every CX leader loves to talk about metrics — average handle time, CSAT, NPS — but are we just chasing numbers without understanding what they actually mean? In this episode of C
Is AI really fixing customer service... or is it making everything harder? What if the real secret to great CX isn’t a shiny tool, but simple, human-first basics done right? In this no-BS episode, we pull back the curtai
Why are so many people getting customer experience wrong — and what can we do to fix it? If you’ve ever felt like businesses are talking at you instead of to you, or if you’ve been on the inside of a company struggling t
Are you focusing on the wrong CX trends heading into 2026? Everywhere you turn, vendors are pushing buzzwords and empty promises — but what if the real shifts happening right now aren’t even on your radar? In this episod
Are you accidentally running a contact center without even realizing it? If your business takes calls, answers emails, responds to website chats, or gets customer texts, then the truth is—you’re already in the contact ce
Is AI really fixing customer experience… or just making it worse? Everywhere you look, companies are hyping up “AI-powered CX” like it’s the cure-all for every customer problem. But if customers keep begging, “Can I plea
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CX without the BS is hosted by Brian Nichols. The show is categorised under business (technology) and has published 42 episodes.
CX without the BS has published 42 episodes.
CX without the BS regularly covers business, technology, news. It sits in the business category, with a technology focus.
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CX without the BS hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of CX without the BS average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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