Hosted by Simon Baugh · 🇺🇸 US · EN · 35 episodes
Established thought leaders with verified media credentials.
How to communicate with clarity in a noisy world simonbaugh.substack.com
Simon Baugh hosts Cut Through!, a education show with 35 episodes published.
SMART (specific, measurable, achievable, relevant and time-bound) is a poor starting point for setting communications objectives. It distracts people from asking the most important question of all: why are we communicati
Why did humans start to communicate? The obvious answer is: ‘to exchange information’. Yet this may not be why language was so important to our ancestors. And the real reason might tell us something we often forget when
Can a Japanese secret to long life help you live past 100? Probably not. But it might help you to identify what kind of communications roles are going to give you energy, be worth periods of strain and be a good fit for
“Germany calling. This is Germany calling.” Throughout the Second World War those words echoed through the static of Britain’s airwaves. The clipped tones of William Joyce, better known as Lord Haw-Haw, were broadcast da
People are REALLY ANGRY because Gemma Collins appeared in a social media clip for the Department for Education. "Bizarre”, “tone-deaf”, “sickening” and “ridiculous”, said the critics. Communications teams spend a great d
If you’re not measuring communications, you don’t know it’s working. Yet our profession has an evaluation problem: we’re counting the wrong things for the wrong reasons. So what does good communications evaluation look l
Why would giving a train passenger a quiz question make them more likely to accept an excess fare? And what can that teach us about how to communicate bad news more effectively? Procedural justice is the ideas that the p
What can a traditional Chinese painting, an Austrian psychologist, and a Roman Emperor teach communications leaders about how to manage personal resilience? Recognising you have more power to choose your response to even
Leaders generally want to communicate inside-to-out. They begin with the messages they want to tell people. Then wonder why nobody seems especially interested. A narrative is different. It is a carefully structured argum
At one level it's straightforward. We recently invented a technology that creates language at almost zero cost. We employ people who write for us. Therefore, the new technology will replace those workers. I have no doubt
Writing created the modern world. But today do we overestimate the importance of writing and overuse it. It's worth remembering the limits of writing and the extraordinary power of speech. And it’s worth considering that
Measles is back. Not because we lack a vaccine, but because we lack immunity to misinformation. So how should we as communications leaders respond? We vaccinate against measles because prevention works better than cure.
Where do Members of Parliament get their news? Which social media, news sites, and podcasts do they consume? And which AI tools do they use? A new report reveals all. This is a public episode. If you would like to discus
Most communications teams do risk management in ways that suppress candour, reward optimism and miss the things that actually bring a project down. The pre-mortem takes a different approach. Instead of asking “What could
The Harness Distrust strategy doesn’t see a lack of trust as a problem to solve, but a fuel to burn. For insurgents and challenger brands, tapping into grievance against the status quo is becoming the archetypal communic
Is it the job of a communications professional to ‘persuade’ people, or is it to ‘inform’ people? In a low-trust environment, where even the appearance of self-interested persuasion can be counterproductive, this has bec
Co-creating trust is not about convincing people you are right, but about giving them a seat at the table. The principle is simple. People are more likely to trust something they have helped to create, and they’re less l
The Borrow Trust strategy. If you want reach and credibility, then work with those who already have it. Build partnerships with credible voices who share your goals and values and command your audience’s attention and tr
In this series, I’m looking at five ways organisations are responding to our changed information environment and modernising their communications operations to build trust. This first episode is the Delivery Playbook. It
When you aren’t trusted, even your best decisions won’t cut through. This episode looks at why trust matters, why it is eroding across government, business and media, and what the evidence tells us about how trust is bui
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Cut Through! is hosted by Simon Baugh. The show is categorised under education (business) and has published 35 episodes.
Cut Through! has published 35 episodes.
Cut Through! regularly covers education, business, marketing. It sits in the education category, with a business focus.
Cut Through! is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Cut Through! hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Cut Through! average 16 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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