
Customer Engagement Champions
Rewiring Martech from the Data Core
<p>In this episode of the MoEngage Catalyst Champions podcast, host Nishan and Sumeet Tandure, Data & AI advisor, Ex-Snowflake Sr. Mgr - Sales Engineering discusses the evolution of marketing data architecture. </p><p><br></p><p>They explore how modern data warehouses are replacing traditional standalone CDPs and evaluate the strategic build-versus-buy decisions facing modern CMOs. </p><p><br></p><p>Sumeet dives into the technical details of zero-copy architectures over reverse ETL tools, the massive impact of running LLMs on unstructured data, and the future of scale campaigns driven by agentic AI.</p>


