business
Hosted by Wine Culture Lab · business · EN
Culture Commerce Wine is a space for the big, messy, necessary conversations about what makes wine meaningful now, and what will keep it commercially viable tomorrow.Hosted by strategist Polly Hammond (5forests, Wine Culture Lab), the series explores how wine (and the people who market it) can navigate changing expectations, new rituals, and the evolving signals of trust and taste.Each episode features conversations with researchers, strategists, creators, and cultural thinkers, from both inside and outside wine. Together, we explore the shifts that shape modern consumption: how people choose, how they express identity, and how categories rise (or fade) based on their cultural fluency.This isn’t a podcast about tradition or terroir. It’s about the business of being chosen — by the next generation of wine drinkers, and by the loyal customers who are shifting just as quickly.Launching September 2025, with new episodes each week.
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Contact path
Verified email
Booking probability
25%
Guest openness
Selective
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Signup to Generate a PitchCulture Commerce Wine is a space for the big, messy, necessary conversations about what makes wine meaningful now, and what will keep it commercially viable tomorrow. Hosted by strategist Polly Hammond (5forests, Wine Culture Lab), the series explores how wine (and the people who market it) can navigate changing expectations, new rituals, and the evolving signals of trust and taste.
Culture Commerce Wine is hosted by Wine Culture Lab. The show has published 7 episodes to date.
Recent episodes include "Time Is the Last Luxury: Anant Sharma on Timelessness in an Age of Acceleration" (17 November 2025, 42 minutes), "Reinventing the Oldest Wine Region on Earth: Aimee Keushguerian on Culture, Risk, and Relevance" (22 October 2025, 53 minutes), and "Pleasure, Power, and Wine, with Cindy Gallop" (7 October 2025, 52 minutes).
Culture Commerce Wine publishes roughly every two weeks, with episodes averaging 44 minutes across 7 episodes.
Booking probability for Culture Commerce Wine is 25%, and the host is rated Selective on guests. Culture Commerce Wine requires a Pod Score of 80 or higher. Culture Commerce Wine's contact route on record: verified email.
The strongest fits for Culture Commerce Wine are Beverages, Brewing & Distilling and Marketing, Advertising & PR. Culture Commerce Wine has a business audience.
Wine Culture Lab hosts Culture Commerce Wine, a business podcast with 7 episodes published.
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Culture Commerce Wine
<p>What does it take to build a brand that endures in a culture addicted to optimization?</p> <p>In this episode of Culture Commerce Wine, Polly Hammond sits down with Anant Sharma, Founder & CEO of Matter of Form, for...
Culture Commerce Wine
<p>What does it take to rebuild a wine culture from the ground up?</p> <p>At just 32, Aimee Keushguerian is helping redefine Armenia’s place in the world of fine wine — turning a fractured Soviet legacy into a story of...
Culture Commerce Wine
<p>In this episode, Polly Hammond sits down with Cindy Gallop — founder of MakeLoveNotPorn and the self-described “Michael Bay of business” — to talk about pleasure, power, taboo, and what happens when entire industries...
Culture Commerce Wine
<p>What can wine learn from the world’s biggest ad campaigns?</p> <p>Barbara Gorder has built brands on two stages: global agencies like Leo Burnett and DDB, where she worked on icons from Procter & Gamble to General...
Culture Commerce Wine
<p>What can wine learn from Web3, gaming, and digital culture? <br />In this episode, entrepreneur, investor, and wine lover Max Kantelia joins me to explore how blockchain, multisensory experiences, and new forms of...
Culture Commerce Wine
<p>For our very first episode of Culture Commerce Wine, I sit down with Charl Bassil, whose career has spanned Procter & Gamble, SABMiller, Pernod Ricard, Absolut Vodka, and now the BBC, where he serves as the...
Culture Commerce Wine
<p>Is wine still part of the cultural conversation?</p> <p>Or is it quietly slipping into the background, overshadowed by changing tastes, evolving values, and faster-moving categories?</p> <p>Because the way people...
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