Culture Commerce Wine is a space for the big, messy, necessary conversations about what makes wine meaningful now, and what will keep it commercially viable tomorrow.Hosted by strategist Polly Hammond (5forests, Wine Culture Lab), the series explores how wine (and the people who market it) can navigate changing expectations, new rituals, and the evolving signals of trust and taste.Each episode features conversations with researchers, strategists, creators, and cultural thinkers, from both inside and outside wine. Together, we explore the shifts that shape modern consumption: how people choose, how they express identity, and how categories rise (or fade) based on their cultural fluency.This isn’t a podcast about tradition or terroir. It’s about the business of being chosen — by the next generation of wine drinkers, and by the loyal customers who are shifting just as quickly.Launching September 2025, with new episodes each week.
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Culture Commerce Wine is a business podcast hosted by Wine Culture Lab, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Wine Culture Lab hosts Culture Commerce Wine, a business show with 7 episodes published.
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Culture Commerce Wine
Time Is the Last Luxury: Anant Sharma on Timelessness in an Age of Acceleration
Nov 17, 202542 minS0
<p>What does it take to build a brand that endures in a culture addicted to optimization?</p>
<p>In this episode of Culture Commerce Wine, Polly Hammond sits down with Anant Sharma, Founder & CEO of Matter of Form, for a conversation about the one resource modern brands undervalue most: time.</p>
<p>Anant argues that “luxury” has collapsed into a search term, and that the future belongs to brands that slow down — brands that take time to understand people, to craft experiences, to design journeys that unfold with intention rather than optimise for the next click.</p>
<p>Together, we exp...
Reinventing the Oldest Wine Region on Earth: Aimee Keushguerian on Culture, Risk, and Relevance
Oct 22, 202553 minS0
<p>What does it take to rebuild a wine culture from the ground up?</p>
<p>At just 32, Aimee Keushguerian is helping redefine Armenia’s place in the world of fine wine — turning a fractured Soviet legacy into a story of renewal, collaboration, and cultural relevance. In this episode of Culture Commerce Wine, Polly Hammond and Aimee explore what it means to build identity in the world’s oldest documented wine region, where heritage can be both a gift and a trap.</p>
They discuss:<br />– How Armenia’s young wine industry is reinventing heritage<br />– Why scarcity and experimentation appeal to a...
<p>In this episode, Polly Hammond sits down with Cindy Gallop — founder of MakeLoveNotPorn and the self-described “Michael Bay of business” — to talk about pleasure, power, taboo, and what happens when entire industries lose their cultural license.</p>
<p>From sextech to wine, the conversation explores how pleasure industries navigate censorship, moral panic, and shifting values — and why the answer isn’t to clamp down, but to open up.</p>
<p>They unpack:</p>
How to reinvent aspirational culture for the next generation
Why transparency and empathy build trust where regulation erodes it
What “earned media” really means in an age of deplatfor...
Advertising, Differentiation, and Why Wine Needs to Lighten Up with Barbara Gorder
Sep 23, 202550 minS0
<p>What can wine learn from the world’s biggest ad campaigns?</p>
<p>Barbara Gorder has built brands on two stages: global agencies like Leo Burnett and DDB, where she worked on icons from Procter & Gamble to General Motors, and the wine world, where she helps wineries navigate direct-to-consumer strategy and creative marketing. In this conversation, she and Polly explore the discipline behind campaigns that stick, the role of packaging, and why humor and nostalgia are powerful but underused tools in wine</p>
<p>Barbara argues that the wine industry’s tendency to tell the same family story isn’t enou...
<p>What can wine learn from Web3, gaming, and digital culture? <br />In this episode, entrepreneur, investor, and wine lover Max Kantelia joins me to explore how blockchain, multisensory experiences, and new forms of community are reshaping heritage industries like wine.</p>
<p>We discuss:</p>
Why blockchain is more than crypto speculation
How luxury brands are experimenting with hybrid physical-digital experiences
What gaming platforms like Minecraft and Roblox teach us about community building
The new meaning of trust in a world of verification and transparency
What “real utility” looks like for wine and luxury brands
The risks of bandwagon adop...
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